Short excerpt from a YouTube video by Nate Tilley discussing lead-generation tactics. The speakers contrast mandatory appointment-setting vs. simple lead forms: forms can be submitted without scheduling, about 15–20% of people immediately book appointments via calendar widgets, but those who self-schedule convert poorly unless followed up by a call; combining landing-page qualification forms and lead forms is recommended.
Questions this video answers
Yes — they can just fill out the form and send their information.
About 15% to 20%.
About 10 to 15 people (as stated).
We found that it actually hurt conversion rates. It would increase how much we're responding to leads, but it would decrease how much those leads are actually booking appointments and showing up into the door.
So do you have any information or, I mean, any numbers about how. So is this mandatory to get the appointment set, or they can just fill out the form and send their information?
Yeah, they can just fill out the form and send their information.
You know, how many of them or what is the percentage? They immediately also take these appointment calendars.
It's about 15%. 15 to 20%. So it's pretty high.
I mean, without calling, without doing anything, they immediately make these appointments.
Exactly. And they don't show that well if nobody calls them. But when they make the appointments, if somebody calls them, then, yeah, we have 10 to 15 people that'll just come through that way. And there's another way that we do it too, called lead forms. And these are sometimes a lot easier. And there's benefits to both. A good strategy has both. It has some lead forms and has some landing page. And the landing page is what I just showed you. That's like a qualification form. But Facebook's got their own forms too, and you can get some good leads from it. But a lot of times you get cheaper leads, which doesn't always mean better leads. Right. If it's not like a primary focus for you, then a simple lead generation campaign can work really well.
