Short excerpt from a Nate Tilley YouTube video about dealership marketing. Speakers state a three-part front-end strategy: (1) generate leads, (2) close leads, (3) deliver the service. They highlight video-style ads (paid distribution + collaborative editing with dealerships) as a highly successful tactic that increases clicks, comments, engagement, and can go viral; an example quote references Garden City Jeep and a salesman-approved story used in ads.
What I believe is that number one, every business needs leads. Number two, you need to be able to close those leads. And number three, you need to be able to deliver the service. So that is one of our front end strategies. Another thing that we tap into that's been extremely, extremely successful is video style ads. Like this is an example of one here. We send the scripts over and we.
Get, they call me the lone arranger, come on down to Garden City Jeep. You breathe, you drive, plates, registration, insurance, we'll get your credit.
So even though it's just like a super basic, basic video, we run that with distribution through paid ads and we get amazing comments through this. Like this isn't one of the best examples. We've got another one that a lot of his customers actually that bought through the ad went back and said, hey, Dave's the man. He got us approved all these kind of ads. Our goal is to make your ads go viral. So we even collab with dealerships and do editing and stuff like, with stuff like this, different ideas and stuff that we provide. We help you guys with all those different kind of things. This one went super viral for us. He shows a picture, he says, I was able to get this guy approved for this charger. I did everything. So I mean our goal really is to give you a blend of different campaigns that get people clicking and people commenting and people engaging with your dealership that look more modern, you know, just more social media branded like this, for example. People will actually watch this where a lot of people aren't going to just watch a picture of a car. So yeah, guys, I just wanted to provide that value to you and showing you like some of the top strategies that we use.
