Nate TilleyCo-Founder, ROAS · Direct Response Expert

How a strategic test drive calendar led to 19 sales in just 3 weeks at Beach City's Toyota.

Name: How a strategic test drive calendar led to 19 sales in just 3 weeks at Beach City's Toyota.
Uploaded: 2025-06-05T11:46:52+00:00
Duration: 38 s
Channel: Nate Tilley
Description: A YouTube case-study-style narration by Nate Tilley describing how a test drive calendar at Beach City's Toyota in Westminster, California produced 19…

5 Jun 2025 · 1 min

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0:38

A YouTube case-study-style narration by Nate Tilley describing how a test drive calendar at Beach City's Toyota in Westminster, California produced 19 sales over three weeks. The speaker reports $66 per purchase and highlights that many of the deals involved the local Vietnamese community — roughly 10 deals were with Vietnamese customers, some via direct attribution and some via referrals.

Questions this video answers

19 sales

Three weeks

$66 per purchase

Westminster, California (Beach City's Toyota)

About 10 deals (Vietnamese customers)

Chapters

This is Westminster, California, beach cities, Toyota. They were able to, after three weeks, and we sent everybody to this test Drive calendar, do 19 sales, $66 per purchase. And they were able to do that. And the funny thing is, we asked this guy that we were working with, the American hey, how many sales did you guys do based on what you think before we get the match back? And he's like, I think we did, like, nine. But I haven't talked to the Vietnamese sales manager. We uploaded the report. These are all Vietnamese. And then we realized, like, oh. And so once we uploaded it, there was actually about 10 deals they did with Vietnamese people in that area. And some of those were one person saw it, and then they referred the other person, and others were just direct attribution. So.