How Celebrity Brands Brainwash You To Buy

It seems like everywhere you look, there is a celebrity brand popping up. And today I'm in the mecca of celebrities hitting the streets and mystery shopping their brands to expose the psychological tactics that they use to brainwash us and sell billions. Did you know you got damaged when you got a scroll? I'm even going to be deep diving their businesses to show you how they could be making even more money. And because the Internet daddy is feeling generous, I'll be attempting to track down one of the biggest stars on my hit list and handing their new $100 million business blueprint to them personally. Starting with Hailey Bieber, the latest celebrity billionair. Let's go try the smoothie that's taken the Internet by storm. Can I get the Hayley Bieber smoothie? I've heard crazy things. It's crazy. And also it's very light nutrition. All right, sweet. Thank you very much. I'm in Beverly Hills at the most expensive grocery store in the world. And this is the Hailey Bieber smoothie. Hailey Bieber, Hailey Bieber. Hailey Bieber smoothie. This thing is a ridiculous $20 and damn, this thing is good. The infamous strawberry glaze skin smoothie is a part of the genius marketing strategy promoting Rode Hayley's skincare line, which she just sold to Elf Cosmetics for a billion dol. So let's find out if these products actually live up to the hype. A potent nutrient rich complex with a milky texture that boosts barrier function and leaves skin feeling hydrated, dewy and glowy. Obviously, you know, looking glazed is very, very important to me. All right. Your boy's looking like a glazed glazed donut over here. It feels like silk from rabbits up in the Endoran Pyrenees. Oh, bro, I look dewy. It's beautiful packaging. The margins on this would be nice and juicy. The would be getting glazed is Helly Biba's bank account right now. This tactic is the most used when it comes to celebrity brands, and it is building the halo effect. When someone buys from a celebrity, they are not buying the utility of that product. They're doing it because they want to buy a piece of that celebrity. You don't go to Erwan and buy a Hailey Bieber smoothie because it's the best smoothie in the world. You do it because there's some novelty about it. And you want to have that association to Hailey Bieber. And the way that you can apply this specifically to your business is to partner with celebrity authorities in your niche who are people that have your audience that people are following. They really have a long engaged relationship with them. In this parasocial environment, you want to make sure that there is a brand ambassador. If it's not a celebrity and it's just you, you need to evangelize yourself and you need to make sure that you have a certain presence by all the touch points that people know like and trust you before you ever make your ask. Alrighty, we are going full blown Internet marketer mode and shopping Hailey Bieber's Road Skincare. Hailey Bieber has a monster 54 million followers on Instagram. They are doing over $200 million in revenue per year and that is purely online. And I'm going to show you some small tweaks that she could make to this and make her an extra $40 million. They have just announced that they're going to be in store in Sephora which is a big monster play. But when we come to the website and it is the infamous glazing mill, Best Beauty Award winner Allure 2024. First, a little bit of social proof and then right below that, 4,421 reviews, which is ridiculous. We've got two different sizes here and my girl Hayley just straight up got us with a kit. We can buy the kit for $117. Delicious. It is very much the Hailey Bieber show. The first thing that I notice when I come to this is that there is so many reviews. But I really feel like that this product is in a vacuum. When you go across to their TikTok page, there are of course thousands and thousands of people that are tagging these guys in content. Take all of social proof and all of this UGC and to have a dedicated panel on the actual product page that showcases all of the women that are using this that will immediately give us a nice little 10% bump. She should be sitting down with a panel of world leading dermatologists to talk about this product and talk about how it's unique. Then not only do you get to leverage her likeness and the audience that she's got and the relationship with that audience and then we can wrap all of that stuff up with the dermatologist. Also with a hero mechanism to really start to make this thing sing. Hayley, you can use my app Kong. Go to get Kong AI and you can wrap up one of these things in 30 seconds. Her website is getting 1.2 million visits per month. We need to leverage that. We need to show people that there are lots of people buying this product. Just a little proof notification every single time someone buys this with the location that they are in, we would consider conservatively add a 20% bump into the overall conversion rate of this. That is an additional $40 million in revenue. Time to hunt down the next celebrity brand on my list. I've only got 12 hours to track down these brands because tonight, my good friend and God of YouTube, Airrack, has invited me to a red carpet event that he said is going to be packed with the biggest names in Hollywood. Making it the perfect opportunity to get close and personal with the megastar at the top of my list. But first, we're diving into one of America's largest retail giants. Celebrity brand are exploding onto shelves, elbowing out the competition. And our next target, Khloe Kardashian, could be set to redefine the entire snack category with her protein infused popcorn cloud. Do you guys want to taste protein popcorn? Not bad. It's good and there's protein in it. Okay, thanks guys. But I soon find out that Chloe's playing hard to get. Do you have the new Khloe Kardashian popcorn? The cloud popcorn. All our popcorn would be like, right? Yeah, I checked there. It's not there, but it says everywhere in Target. So I'm like, surely it kind of sold out already. Chloe snagged a whopping $12 million to launch Cloud, but if we can't find it on Shel, let's see if we can supercharge this funnel and make the investment explode. I think that Khloe is probably one of the most underrated Kardashians, and I'll tell you why. Not only do I think this is a genius move, yes, it's on trend. It's got all of the things that you would want to see in a DTC snack company. It's a point of difference. There's protein in it. But further digging into this, I saw the genius move because this protein uses a proprietary type of protein extraction that Khloe Kardashian has patented. And so that hints to she is going to be launching a full range of high protein snacks. So it's a one time purchase of $23.99. Four bags of popcorn. I can smell the profit immediately. Of course. Subscribe and save. Everybody needs a popcorn subscription. So naturally you have to go for a four bag. You're not going to make any money on one bag of popcorn and the average order values is going to be way too low here. So in terms of how we're going to make Khloe Kardashian more money, first of all, you need to have it available in store. I was out going around LA everywhere trying to find this stuff, and I couldn't. Internet daddy's heart is broken and it's going to be using her massive following and funneling them into retail. And that's where the real game is in this. So you're not going to be making any money on this $23.99 popcorn online. So cloud wasn't available for me to taste test, but fear not, because the celebrity brand jungle is so dense that you can't swing a dead cat without hitting one. Which brings us to my next target, Dwayne the Rock Johnson's Papatui. This guy is a bohemist. He has 393 million followers Instagram and is largely considered one of the most famous people on planet Earth. I'm excited to talk about the Papatouille lineup. I've worked with some incredible experts, some scientists, and together we created a full line of men's care products. But when I went to check out Papatui in store, I spotted a huge issue instantly. See if you can spot it. This is like a very prominent section. We've got the end cat. Oh, look at this. This is interesting. So there's a little section here. Oh, that smells good. Have a hit of that. I think the branding is on point. Like, it's got that whole island divide, very masculine colors. Like, it's clearly a masculine brand. That makes sense, but it's really about the tie in. How does this make logical sense for you to buy under eye patches from Dwayne the Rob Jo sexy eyes in minutes? Well, I've got an event that I'm going to tonight and I could be rubbing shoulders with Hollywood's most rich and famous. So let's hope that I can get some sexy eyes. It's got peptides, ceramides, upcycled caffeine and niacinamide. Sounds like a lot of chemicals, to be honest. Oh, look at this shit. This is wild. Your boy is turning 40 this year. So let's see how we go. Let's see this winds. Back the clock. Oh, it's cool and chilly. Hopefully this shit doesn't, like, rip my eyeballs off. Feels pretty fucking wild. How do I look? Do I'm going to war. I can see it in the mirror. I look fucking ridiculous, though. I look like a fucking panda. This next tactic is inclusivity bias. These brands get laser focused on who it is that they're trying to help in their market, and then they make sure that every single touch Point along the way speaks to the specific problems that that subset of the market has. And a way that you can apply this to your business is to not think about who is the total market, who is absolutely every single individual that is existing in that marketplace. And speak to your ideal avatar. What is the specific problems that they've got? Because in order to sell to many people, you first need to sell to one person. You want to use something that I call under the fingernail copy. And it's copy that's so specific to your marketpl place that these people can't deny the message. Like, yes, they get me. They understand this problem. This just disarms all the skepticism that is present in the marketplace. And it builds trust and it builds value. So when we dive across to his website, it's a beautiful website. It's all very on brand. Like the colors are great, the product packaging looks beautiful. So you can see this is their best seller, Take Care Bundle. Homeboy's got a save 10% and subscribe. And you can see that they're making the smart move of trying to bundle everything together. But overall, I still get a sense of like, why has the Rock launched this product? Where is the story? One of the things that shocked me is when I went in store, every single one of the products was on clearance. That doesn't give me a sign of confidence for a newly launched influencer brand with a monster following like his. When we talk about distribution, there is not really anyone else on the earth that pulls the kind of numbers that the Rock does. However, let's look at how that distribution is panning out when he points it onto this business. Papatui's YouTube page has 769 subscribers. That is ridiculously low. His launch video has 15,000 views. And that is from over a year ago. This just shows there's no legs in this thing. It's just he's picked the wrong vehicle. He's probably got some business guy in his ear and he'd be like, men's skin care. It is the next frontier. It's revolutionary. And that might be true, but there's no congruence with his core audience. And we're seeing that because no one's even checking out these videos. And it's literally him launching the product. The Internet daddy gave the Rock any advice? I think that he should abandon ship on this business altogether. Don't cry, don't cry. It's going to be okay. Let's launch something else and let's be in a business that has A much bigger tam and a much bigger crossover with your core audience. After serving the rock some tough love, we've got seven hours until tonight's event and five more celebrity brands to roast. Next up, supermodel mogul Kendall Jenner's latest venture that is shaking up the spirits industry. One of the fastest growing brands in a popular tequila industry. One of many celebrity backed spirits companies trying to separate itself in a crowded field. In terms of a safe bet of a D2C play for an influencer, there is no more proven space than alcohol. You've got the rock with Teremana Tequila. George Clooney with Casamigos Tequila. This is a proven space with a lot of proven exits. 818 tequila. These guys do $100 million per year in revenue. Hey guys, we're here where we make our tequila. And this is David Yan Gonzales, our director of tequila operations. Perfect. Introducing. There is somebody other than her that is going to be the specialist in tequila. They run you through how they make it. They do it in small hussy and a batch style tequila in brick ovens. But the reality of it is she's got this massive laser beam of attention and she just wants to focus it and burn through the hole and build a business that's going to make her a lot of money. And this is a great product to do. So she's young, she's out there partying, probably drinking a lot of the time. They are all opportunities to literally just hold up her bowl of alcohol and be like this is what it is that I'm drinking. And naturally you're gonna get a whole bunch of people. They go on and buy it. The brands that do well in this space, they don't rest on that. They don't go. That is enough to build a really big business. You come in here and they have won 47 taste testing awards. Because that's the first question. Is this stuff gonna taste any good or is it just influencer trash? And so they've answered that by having these 47 tasting awards across 14 spirit competitions. And there's all the awards in here. Iconic packaging, this 8 reserve in the big 8 bottle. Even though when you go in store, it's not experience that. When you see online or you see her promoting this and the parties and the pop ups and the events that she does, that is all very on brand. When you go into liquor stores where they sell this stuff all behind glass, it's dark lit. It's not really the vibe that it is that you're putting out There. But hey, it must be working. They've got $100 million in sales to prove it. It's not uncommon for Kim K to make in store appearances, and word on the street is she's out and about this week. So I'm heading over to Nordstrom to try my luck. But first, of course, I need to have a quick browse and pick up a couple of items for Wifey. We go. Packaging is pretty, pretty busted up. Let's look the whole range. These are nice. But I had to stay focused on the mission and it was time to interrogate one of the sales assistants. Does Kim Kardashian ever come in and visit these stores? She was actually here last week. Last week. Seriously? I was actually hoping to bump into her. So I've just barely missed seeing Kim and delivering some marketing source to her personally. However, Skims has just opened up a brand new flagship store on Melrose, and I think I need to pay them a visit. But first, onto the next brand. Let's do this. Drake is arguably one of the most influential rappers of all time, even if Kendrick did merc him in their recent beef. And his clothing brand OVO is estimated to generate $50 million in sales every year at their flagship store openings. It's not just fans lining up. They plant friends of the brand and paid actors to create massive lines, spark fomo and make it look like their drop is already oversubscribed. It's all engineered. After we head in store, I'll show you where this brand is literally murdering money and making the Internet dagger week. How often do you guys do new drops? Every Friday, bro. Sometimes we do, like, court collections. We try to redo, like, the colors. Some items do sell out. Something kind of takes a while for us to sell, but it does sell. Eventually. We do collabs also with NBA, mlb. Yeah, women's basketball, babe. This next tactic is fomo. Fear of missing out. And all of these celebrity brands are masterful at doing this. Nothing drives sales more than scarcity. Whether you go into Drake's OVO where they do a. A specific drop every single week, where the only way that you can get that stuff is to be in store on that specific day in order to get it. And these celebrity brands, they do this intentionally. They launch brand new product lines with very limited product quantities because they want to sell out. They want the word of mouth that spreads as a result of people saying, hey, I was driving around and I couldn't find this. And then they're calling up retail locations and they're trying to do everything that they can to get their hands on this stuff. Or they pick specific locations that you can only get products at. Take the Hailey Bieber's movie at Erwan. Erwan is only available in California. So if you're in LA and you've seen it all over TikTok, you're gonna get your ass in the car and you're gonna drive to Irwan and you're gonna drop $20 on a freaking strawberry smoothie. Just like the Internet daddy did. So Drake has 142 million followers on Instagram and his clothing company is reportedly doing $50 million in sales. When we arrive on this, this pop up leaves a get insider access. There's no countdown timer, there's no limited scarcity around it. It could be a lot more juju on this. So the Internet daddy is certainly not impressed with what the first thing I see, it looks like a basic Shopify template that they've used. Like the logos even cut off by this hero bar. It's really, really amateur hour. They don't have best sellers, they don't have collections on here. It's nothing. There's no product description on this thing. $105 for this T shirt and there is zero information. I would be very, very surprised if their online sales accounted for 10% of their total yearly sales just based on what I'm seeing here. So here's how I would make Drake an extra hundred million dollars with this clothing brand. What I would do is first of all redo this website, give it some love, put Drake front and center, put video, put photos of all of his click that he has in all of his film clips and everybody is dripped out in ovo. Better navigation, we're going to have much better product pages. We're going to do bundles and most popular items. We know that the homeboys collab with the NFL and other brands, the nb none of that is showcased anywhere on the website. I would be getting a full roster of other rappers and rappers that are also on the come up but have huge buzz on TikTok and online. And I would also dress them for free to get the brand out with that younger demographic. We're going to also implement UGC content on all the product pages. If you're selling $50 million worth of clothing in a brand like this, where people are buying into you as a celebrity, they are sharing this stuff on social media and we're going to be displaying that on the product PA page to not only have Drake on there front and center, but to also celebrate the users that are also buying this product. Now, we know drops is a massive strategy for ovo. We're not only going to hit them with that once just on the pop up on the way in, we're going to have a tab on the website that encourages people to also join the list. And we're going to incentivize them by giving them $50 off their first order when they do. We want to build a monstrous list of buyers that every time we drop a new collection, it sells out. And then for their product page, we're not only going to be listing all of the images and the different colors of this individual item, this has got complete the look, but it's only got one pair of pants. We've got lots of merchandise and different accessories that we can be adding to this, further boosting his average order value. And then we're just going to make these product pages far longer and a little bit more superior. I want to see models walking around showing me what the fit is like. You're basically trying to recreate your in store experience online to get the highest conversion rate that is humanly possible. I would say that we, we could easily 3x the traffic that they're getting to this website and double the conversion rate. And that's exactly how we're going to add $100 million to Drake's bottom line. So OVO needs a serious glow up to hit billionaire status. Maybe they can learn a thing or two from the next celebrity brand. We're diving into Beats by Dre, spearheaded by the one and only Dr. Dre, one of the most famous rappers to ever live. To uncover their secrets. We're heading straight into the belly of the beast. The world. World's biggest tech titan. Apple for the speeds by Brandon Thurston. Yeah, everyone used to have these, right? What do you think is more popular than the SaaS, the older AirPods. That one is more popular for sure. Yeah. Can I listen to radio better? Yeah. Oh, these are a lot more comfortable, right? That's way better. Yeah. But I'm a huge Dr. Dre fan. Are they still Beats by Dre or are they just Beats now? So if you look at how business has traditionally been done, it's been done by these faceless corporations, these huge conglomerates that operate worldwide that you have no relationship with. Where what we're seeing with celebrity brands is that they are applying the best friend tactic. They speak to you not as a huge brand that has a global presence, but as a one to one individual. They talk about the pain point and the benefits in that market in a very colloquial and understandable way where it's like they just get me. They talk about exactly the way that I'd be talking to my girlfriend or my best buddies about the problems that I've got and the benefits that it is that I want. Apple does an incredible job at this from their big mass market marketing campaigns where instead of saying, hey, it's got like 52 gigs and it's got all these technical specifications, they're like a thousand songs in your pocket and they carry that out even when you step inside their retail experience. Well, depending on if, like how do exercise. This one is divider, that one's a little. He will specifically just talk to you like a friend. He's like, are you going to be using these for working out? Are you going to be wearing them while you're working at the desk? And that language is incredibly important because it goes from the relationship where it's like you're selling to me to I am buying with you. So the ways that you can specifically apply this to your business is to literally set up a camera, sit down and film yourself in doing a one on one conversation. In trying to convince your best friend to buy your product, think about the exact language that would you would use. Then what you want to do is just to transcribe that conversation and make sure that your product pages, your website, uses the exact conversational language that you would use if you were sitting down and speaking to your best friend. And that's exactly how you want to speak to your customers. Beats by Dre was literally the number one headphone company in the world. You couldn't watch an NBA game or a sports event without seeing every single athlete walk out with these headphones on. It was a cultural phenomenon. He's gone down very famously for exiting this company to Apple for $3 billion. However, a few years on and it almost looks like they have completely dissolved this company. When I went in store to buy the Beats by Dre, the shopping assistant just constantly was like putting these down as being a, an inferior product to the Apple headphones. That one is more popular for sure. Yeah. And in terms of sound quality, the sound quality, that one is better. They used this headphone market to be validated by Beats by Dre. And then they went out and just rolled out a superior design and a superior product overall so that they could continue their brand legacy. They don't want to be pushing a product that is not an Apple product. They use Dr. Dre to help with the development of their own headphone division. Just that one component of their business. Business that's 14 and a half billion dollars per year in revenue. It's bigger than Intuit, Spotify, eBay, Airbnb, DoorDash, Shopify, and X. So if I was in charge of Beats by Dre and I was assigned the holy task of making these people more money, would I just let them fade off into the sunset, or would I continue to push this brand? I think there is a world that exists where you could put a smart, savvy operator in charge of Beats by Dre and you could grow that as an independent brand off the back of just being a separate entity to Apple. Heavily lean into the athletic side of it, which is never going to be associated with Apple. Let's just be real. That's not what it is that they're known for. By not really pursuing that and really pushing those partnerships, you are leaving opportunity in the market for somebody else to come up in that space and to wrap up these deals and start doing all these deals with athletes and get them to push it. This is just the tip of the iceberg when it comes to Apple. But I'm saving the source for my next video where I go undercover to expose how Apple is actually a cult masquerading as a tech company. You do not want to miss this one. So gently Caress, press that subscribe button. Only a few hours left until tonight's red carpet event, so I call my fellow Shark Tank buddy Robert Herjavec, who knows Emma Greed, the co founder of Skims. We caught up over a coffee, and I broke it all down. I asked if he could get this plan to Emma or Kim, and he said he might be able to make the call. Now let's see if they buy. We're right around the corner from the Skims flagship store, but I've got one more celebrity brand to hit first. Known for his viral YouTube vlog, David Dobrik opened Dobrik's Pizza in West Hollywood as a tribute to his Chicago roots and love for pizza. The shot went viral from day one. Fans lined up for hours, and the whole launch felt more like a content event than a restaurant opening. Let's see if the pizza is worth the hype. Dillbrick's Pizza. This looks like some serious pizza. Can we get some of the hot honey pepperoni? Just a slice. Thank you. Oh, I think it's got enough calories in it for me. I go on a diet after this, which is the Most popular flavor, this one. So there's actually honey on there, huh? Yeah, it's already good. You usually sell out of this, do you? Does David come in here? Is he around? He should be out the front, like, with a big arrow pointing like, come in. Oh, I don't know if you've heard of it. The pizza party. I haven't. I love pizza and I love parties. So tell me, how does it work? You ready? What's gonna happen? Oh, yeah. All right. Thank you. God bless America. Alrighty, let's see what it's all about. Look at that. Just look at the oil on that thing. That is gonna give me a heart attack straight away. Your boy has just come off a shred. My brain is calculating. I think this has got to be 6,000 calories. But let's. Let's try it and see what it's about. Hot honey. Apparently their number one flavor. All I can taste is cheese and oil. I can't taste any honey. That is way too heavy for you, boy. We had to pack it up right there. I think they were very warm and welcoming. They had some showmanship. She was like, oh, you've come from Australia. Here's this coin. Put it in that little slot over there and press the button. Big mystery. Press the button. It's a big pizza party and it's just a whole celebration. So I think that a lot of people that start these personality led brands, they forget that, right? And they just like kind of cold people. They've obviously trained their team up very, very well in there. I yo, is David here? And like, no, she's telling me a story. He comes into the store. This is his favorite slice of pizza. He eats it here. Oh, here's this coin. Then before you know it, then you got a story to share about the brand. That's something that more brands should be very conscious about doing. What is the overall experience that someone has when they come into contact with your brand? All right, the time has finally come to hit the celebrity brand Bohemia at the top of my list. Kim Kardashian has 356 million Instagram followers. In 2024, Skims did a billion dollars in net sales. The brand is on Track to open 16 new U.S. locations this year. Five in Mexico and a new flagship store in London. These guys are set to become the Apple stores of apparel. Next up is Skims. These guys are valued at over $4 billion. Let's go inside their brand new store and see the tactics that they're gonna use on me. Let's Go hit by a car. Man, this is a big store, huh? Incredible. Stepping into skims, almost instantly, I could feel this place was different. Their entire retail experience was so dialed in, I knew that I wouldn't be coming out empty handed. They've done such a good job with this series. It looks amazing. These celebrity brands are not product sellers. They are world builders. From the moment that you arrive out the front of the store at skims, they've got the neutral tones for the whole building. They've got a big logo on there. And then you step inside and there is a huge naked torso of a curvaceous woman. All the people that work in that store, they're all wearing the same color neutrals painted on the outside of the building. That is the color of the walls from the lighting and the curves. And the whole retail experience is like nothing that you've ever experienced because you are not just going in there to shop for skims products. You are there to get a piece of Kim and to step inside her world and have that affinity and get some of her with every purchase. It's just incredibly aesthetic. You just want to buy everything. It's the whole cohesion. Because then you're like, hey, I like this. I like this color. Then you said you got the black jumpsuit to like, okay, I want to cop one of these as well. And then they got the tracksuits. When everything is so visually aesthetic and pleasing, it, like, releases the dopamine. It like, gets you in a positive stabilizement of vitamin. And in that retail experience, they use the golden curve effect where there is no harsh right angles. And there is a natural sequence that they want you to follow as you walk throughout the store. And that means that you're going to spend longer in that retail location, which in turn means that you're going to spend more money there. You can never have a right angle, something to do with the feng shui and the energy, all the curved lines sacred geometry unlocks. The buying trick is because when you have an influencer like Kim, who you largely have this parasocial relationship with purely online, it doesn't feel real. You can't really pick it up and feel it. So any touch point where they have the opportunity to create a world, it makes this online parasocial relationship feel more real. Oh, what about these? Even though I know a marketing tactic when I see one, Kim had me under her spell. I thought I'd just grab a couple of things for wifey, but then a few things turned into a whole outfit, and then A whole bag small. Like I got put into a psychological days. Get one of each of these. That's what I like. It's like I blacked out. And when I regained consciousness, I was holding a bag full to the brim with skim smirch. I wonder what the damage is going to be. The credit card is getting a workout today. Do you notice the size of it? They want the big daddies like me to just come in and just fall out. I'm doing so much shopping that I'm getting a little bit punched. I think that's probably enough. What do you reckon? I think so too. Yeah. All right. True. I think you could get him more. Yes. And the way that you can apply this to your own business is to think about all the touch points that a customer would interface with your brand, whether it's your website, your product photography. How do all those touch points play as a part of the bigger picture? How do you create that world? Is it the big bold images? Is it the copy? What's the fonts that I've chosen to use? Even the confirmation email to the notifications to how it arrives at their doorstep. These are all things that greatly impact someone's willingness to do business with you again. And people are only going to keep buying from you if they got wrapped up in your world and it was a pleasurable experience where they want to keep doing it. These guys are just launching viral marketing stunt one after another. They launched the pierced nipple push up bra that set the Internet on fire. This is the product page for the Pierce nipple push up bra. I will use this as just a test case of how dialed in their product pages are immediately. They're making it very, very clear straight out of the gate that if you spend over $200, you get free shipping. This product is 130. These guys don't think, okay, we're just gonna leverage Kim's relationship with her 356 million people and they're just gonna buy because of her? No, no, no, no, no. These guys use UGC like you've never seen before. So if you arrive on this PDP and then you come through to this page, there's the photo of all the models and everything. But then even in the product photos of it, like y' all are eating, look at this. So what you've got here is UGC user generated content of a lady here walking you through the product, literally just talking to you like she's your. Like, look how ridiculous this bra is. It looks like I've got fake Boobs. Just selling the absolute shit out of this. It seems very relatable. It doesn't seem very salesy. They haven't put together a model with a really like pre scripted pitch of what it is that they need to do. They let their audience do the selling and then they make that known all across the page. Look at this. This is beautiful. They put all of their bestsellers along the page to complete the look. Then they have further back that up with the herd mentality by listing out all the best sellers. Hi. I went and got these additions so these need to be added to the bill. Alrighty baby. There she is. You know you've done damage when you got a scroll. Thank you. Have a great day guys. When it comes to tuning up Skims, these guys are already doing so many things right. It is very, very difficult to look at where is some room for improvements. Because if there is any brand to look for from a direct to consumer play that is is absolutely murdering it right now, it's Skims. Let's look at what are some of the other plays that good old Kim K. Can do to become a trillionaire. Because this girl is already making billionaire moves. Skims recently partnered with Nike to take on Lululemon at the activewear market. What a phenomenal play. Partnering with a multi billion dollar company and then leveraging what her expertise is in a proven uncontested market for her because she doesn't compete in this space. And partnering with the biggest behemoth that there is to launch their own activewear line. Complete genius move. So how are we gonna make Kim Kardashian a trillionaire? Well, a great idea would be for her to acquire and rebrand a luxury brand, ideally a brand that is suffering and that is on the way down, but has a huge, huge presence in terms of how they've been known. And she can pick them up and then apply all of her expertise in building brands. Her whole Kim K aesthetic and the way that she approaches branding these products and then getting ridiculous distribution. You then launch an AI powered platform that then scans your face and gives you hyper personalized beauty recommendations. It can even scan your whole body and recommend clothes. Things are going to match your aesthetic, layering on AI data and then her whole product ladder and the suite of products that it is that she's got to offer. Think about the value in that platform of having millions of customers on it, scanning their face, knowing exactly what it is that they want. That deep rich data is the thing that could potentially blow her up to be a Trillionaire. Alrighty. So your boy just got out of skims and yes, I done did some damage on the credit card. I went in there, they wrapped me me up into a spell, and before I knew it, I done hit this. I got the big bag for wifey. We copped pretty much everything that they had in store. It was an incredible experience, and these guys are certainly stepping up the game for the retail experience for DTC brands. This shit doesn't even fit in the Lambo, bro. After murdering the finest tacos that LA had to offer, airrack messages me and tells me that I have to wear a suit tonight. You know, that's no bueno for the Internet, daddy. So I had to head out and acquire a blazer and make my way to meet airrack at Paramount Studios in the belly of the beast. Hollywood for the world premiere for Mission Impossible. Final Reckoning. Hi, how are you? I'm here for the. I'm here for the red carpet. This place was full on celebrity lockdown, guards, lists, eyes everywhere. All right, what's the game plan here? But after some grilling. All right, you guys, look at the dog park on the right hand side. They finally led us inside. You know, I remember the days when they wouldn't let me into things like this. Things have changed. The tides have turned. And we made it onto the red carpet. Air Rack was on a mission to find Tom Cruise for his next YouTube video, and I was locked in on Kim Kardashian. It's Mission Impossible at Mission Impossible. You know what I mean? If Tom is actually here, I have no choice but to cold approach him and beg him for his phone number. You are the. The Tom Cruise of YouTube. That's true. I do my own stunts. Yeah, it is true. Actually. Nervous, bro. I'm actually nervous. Except it wasn't what we expected. No Kim, no Rock, no Tom Cruise. It was the Real Housewife, a former Nickelodeon star, and some Tik Tok hypnotist. Call yourself a YouTuber, bro. Listen, we came out here. There is nobody at this event that is to the caliber that we need for this video. I'm going to be honest, remotely even famous. Okay, I was trying to say it nicely, but we're scraping the bottom of the bar. It's not looking good. Full of extras. It's not me. These are my peers. So, no, I didn't get to hand Kim this growth plan. Not yet. But I've sent the DMS and I pulled the strings and I've got people on the inside working angle now. I know what you're thinking. Come on, bruh. As if Kim is going to reply to your dm. But here's the thing. She's done it before. She slid into fashion designer Fausto Puisi's DMs, and the next thing you know, it's turned into the Kaval Bali and skim swimwear collection. No agents, no publicist, just a down and dirty Instagram DM that launched a full blown designer collab. I shot my shot and who knows, this just might be her next hundred million dollar move. So they are all the tactics that these celebrity brands use to literally go out there and print millions. I put them all in an actionable cheat sheet that you can get in the description below, apply them to your business, and grow your sales. And if you like this video, you'll love this video on luxury brands like subscribe and I'll see you in the next one. Oh my God.