Nate TilleyCo-Founder, ROAS · Direct Response Expert

How do they sell Dubai chocolate for $40?

Name: How do they sell Dubai chocolate for $40?
Uploaded: 2025-08-05T16:00:33+00:00
Duration: 29 s
Channel: Nate Tilley
Description: Nate Tilley investigates the Dubai chocolate craze: a $40 bar that costs 13 times more than Cadbury, sells out in minutes, and has over a billion TikTok…

5 Aug 2025 · 0 min

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0:29

Nate Tilley investigates the Dubai chocolate craze: a $40 bar that costs 13 times more than Cadbury, sells out in minutes, and has over a billion TikTok views. An Egyptian-British woman created it, and its success hinges on artificial scarcity and luxury marketing tactics.

Questions this video answers

Only between 2pm and 5pm daily.

An Egyptian-British woman (created to satisfy pregnancy cravings).

About 13 times the price of Cadbury.

Over a billion views on TikTok.

How do they sell this dubai chocolate for 13 times the price of Cadbury and still sell out in seconds? I'm in Dubai to find out. This is so good. It's become so popular that every second store in Dubai is selling its knockoff version for double the price. This chocolate is so exclusive that it can only be ordered between 2 and 5pm and it sells out in seconds. The original was created by an Egyptian British woman to satisfy her pregnancy cravings, who stole Louis Vuitton's playbook and created artificial scarcity by limiting supply. This has created insane hype, amassing over a billion views on TikTok. Damn good.