A short YouTube monologue by Nate Tilley giving marketing advice: diversify beyond a single channel (e.g., Google Ads) and adopt interruption-based marketing (Facebook ads, YouTube pre-rolls) to reach new eyeballs. The speaker warns this requires more skill and a longer time horizon to optimize, but claims the effort is worthwhile (‘the juice is worth the squeeze’).
You need to graduate from just the one channel being a Google Ads with someone searching for you and you need to start to add another channel which is going to be some form of interruption based marketing I.e. facebook ads, YouTube pre rolls something where you push a message in front of people there always will be somebody that owns a platform with people on it eyeballs to monetize that you can pay them to get in front of that audience and put your message in front of them so it's a timeless skill that you can acquire then it just becomes a of finding more and more eyeballs to further unlock more and more and more and more scale but don't expect it to be the same journey as it was for your first channel. It's going to take you a considerable more amount of skill and also a longer time horizon to optimize that devote the time acquire the skills and the traits and the beliefs that's going to be needed to make that platform work because the juice is worth the squeeze.
