YouTube video excerpt (speaker: Nate Tilley) arguing for a "value-based marketing" approach: you are compensated as a percentage of the value you create in the market, and by adding value to everyone (including prospects) you build goodwill that converts into compensation. The chunk contains an opening thesis about leaving prospects better off through advertising and value delivery.
I'm a firm believer is that you're compensated by a percentage of the value creation that you provide into your market. And if the only value that you provide to your market is to people that you convert into customers, you're never going to be able to add as much value as me, because I'm adding value to everyone, even my prospects. And then I get a percentage of that goodwill that I create. Basically, the whole premise of value based marketing as a concept is to leave your prospects better than when you found them and to make sure that your, your advertising in itself is of. Course.
