Excerpt from a YouTube video (creator: Nate Tilley) arguing that AI won't destroy businesses directly but that companies who effectively use AI will outcompete others. The speaker describes training AI via very long prompts (≈1,500 words) to produce copy that outperforms most humans and approaches the quality of trained copywriters, and frames this as a strategic advantage.
It's not so much that AI is going to kill businesses, but definitely the companies that use AI are going to be putting everyone out of business. Most people will use AI where they'll be like, you are a world leading direct response copywriter. Write me a high converting Facebook ad to sell this fitness product and then you'll get the ad and it'll be me that's probably 70% better than the average person off the street, and it's probably 10 times worse than any of my trained copywriters. How about I spend the same time and energy and effort that I would in training up in new team member in training up this AI? That's what I began to do. Now I've got prompts that are like 1500 words and produce copy that would beat a level copywriter.
