Nate TilleyCo-Founder, ROAS · Direct Response Expert

How I'd Make Kim Kardashian an Extra $109 Million Per Year

Name: How I'd Make Kim Kardashian an Extra $109 Million Per Year
Uploaded: 2024-06-12T00:28:36+00:00
Duration: 14 s
Channel: Nate Tilley
Description: YouTube video (creator: Nate Tilley, uploaded June 12, 2024) analyzing how to grow revenue for Kim Kardashian’s brand Skims. Speakers state Skims is…

12 Jun 2024 · 0 min

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0:14

YouTube video (creator: Nate Tilley, uploaded June 12, 2024) analyzing how to grow revenue for Kim Kardashian’s brand Skims. Speakers state Skims is doing over $750 million in sales and is valued at over $4 billion; they estimate tactics could add about $109 million per year. Early discussion references a viral dress on TikTok and site-level e‑commerce tactics (cross-sells, "complete the look", "explore the collection", cart incentives, free shipping).

Questions this video answers

Over $750 million.

Over $4 billion.

$109 million per year (estimated).

Skims is doing over $750 million in sales. Their company is valued at over $4 billion. Let's see how.
We can make Kim.
K an extra.
$109.
Million per year. This is the dress that has gone.
Viral all.
Over TikTok. The first little cross sell that we get here is complete the look. We have some cross sells for similar styles. Explore the collection. Trying to add more and more value to that cart. Congratulations. You get free shipping. These guys are pros. They know what they're doing.
We are going average order value. We're going to say, get the bundle, and we're going to stack a whole suite of products together. That's going to increase their average order value to $79, taking their monthly revenue from 24 million up to $33 million per month just from making these small tweaks.