Excerpt from a presentation on lead-response best practices emphasizing rapid follow-up. Key claims: customers (78%) buy from the company that responds first; calling a lead within five minutes is 21× more effective than calling after 30 minutes; and 55% of companies take five days or more to respond, implying many miss early-conversion opportunities.
78%
21 times more effective
55%
We compiled a list of studies that shows the best lead practices that we follow at the shift social and how we can be most successful. Here's the stats you basically need to know. So 78% of customers buy from the company that responds to their inquiry first. So whatever company, when people are sending in, you know, inquiries, they're checking out this website, they're checking out this ad. Whichever company responds first and connects with them, 78% of the time, the customer buys with that company. So we have to be first every year. 21 times more effective when calling a lead within five minutes of the prospect first contact as opposed as just calling after 30 minutes, you're going to have 21 times more success. Okay, Meaning if you would have qualified one lead by calling in 30 minutes, you'll qualify 21 lead by calling in five minutes with the same amount of leads in your pipeline. Half of the companies that are in the country and probably in the world, 55% of companies take five days or more to respond. And I've personally seen this from auditing different people's follow up structures.
