Nate Tilley walks through a lead management system that tracks ad performance and automates follow-up. A recent inventory campaign cost under $7 per lead. The system texts prospects automatically, and 41 leads have already responded to those messages.
41 leads
Two leads under $7 each
Lead costs started out quite high and we've been able to average that down. And of course it's not really about lead costs, it's about intent and quality. We just pushed out a new inventory campaign and it's already bringing two leads under seven bucks. So putting these towards prime, we're putting your inventory out there. We have really flashy, aggressive copy on these campaigns to really drive it home. So on that end we have the creative seem to be doing well and we're tracking everything through utms. So once you guys are getting sales, we'll be able to track the people down to the exact ad that they clicked on. We're asking them, you know, how soon they're looking to trade, what type of vehicle they're looking for and what is their trades here. Make it model. Where all that information goes into is into the lead management portal that we've got and it also goes into your CRM. Our lead management system's warming up these leads. You guys have been doing a fantastic job. Justin's been crushing it in here. As far as you know, we've had out of the leads we've generated, we've had 41 that have responded to our automations and he's replied to all of those. I know that there were some appointments that showed, he said they had sold one car as well and you could take notes over here and everything too. Our intention with this system is to get them all the way in the door and then you can get them in your POS and sell them that way. But with the fact that we text them right away when they inquire, a lot of times they're more comfortable with this phone number so you'll see that the response rate's a little bit higher if you want at any time. You can also call leads through here just by clicking this green button right here. And you can do outbound calls that'll be tracked through here as well. We connect with them, we can just let them know, hey, we're going to text you on our other number once you're in the door. But this is nice and you can also book appointments through here. The appointments is nice because when you book them as an appointment, it's going to automatically update them in our system as a booking and then we're going to send them calendar invites with the address, making sure they show up and everything like that. So we've had a relatively low amount of people booking and it's simply because of the way that we set up our flow. We've been getting the lead applications and then forwarding those over to your website for them to look at inventory. So there's a chance that some of these are getting coming in and then also going to your website and coming in as leads there. So just wanted to show you guys what we're seeing on our end.
