Sabri Suby breaks down lead conversion into three steps: get clicks on ads, hit 20% opt-in rates on landing pages, and close customers on calls with an irresistible offer. He calls this last part the Godfather offer from his book Sell Like Crazy.
July 20, 2022
Around 20% ("upwards of 20% on your opt in pages")
There are only really three things that are going to take place that you really need to problem shoot and the first one is are people clicking on the ads. You've got an ad and the first job is to get somebody to click on that ad to go through to your landing page. And then the next thing is are people converting on that landing page for this offer that I am making them? And you know you want to be looking at conversion rates really of upwards of 20% on your opt in pages. Anything less than that means that it's not really resonating, it's not really hitting the bullseye of your marketplace. Then lastly is are they converting into a sale? That is when I get them on the telephone is it compelling enough to make them want to transact and do business with me? And this is where I talk about in my book sell like crazy, a Godfather offer. Making an offer that is so irresistible that your prospects simply cannot refuse it.
