Short YouTube video (shorts) by Nate Tilley giving direct advice on adapting offers to hit the market "bullseye." The speaker urges sellers to be fluid: change, scrap, split, or rebuild offers until one specific part of the service precisely matches customer needs; hitting that bullseye matters more than the method used.
And you need to pivot your offer until you do hit the absolute bullseye of your market. And that's not being like, well, my product or service doesn't really deliver on that, or it can't do that. So I'm just going to try to pedal this crap and try and force it down the mouth of my market, rather than giving them exactly what it is that they want. You need to be liquid and fluid. You need to be able to change your offer, scrap things, start from scratch, add things on, splinter maybe just a part of your service off that really deliberately delivers specifically and hits that bullseye of your market, because that bullseye exists. And it doesn't matter if you hit it with a rubber mallet or if you hit it with, you know, a completely pistol point.50 caliber bullet dead in the center. You just need to hit that thing.
