A short YouTube commentary (by Nate Tilley) arguing that TikTok has dramatically shifted audience expectations for short-form creative. Advertisers using older creatives that worked before TikTok are losing effectiveness; to succeed they must adapt by using current organic-style TikTok content. The speaker claims the top-performing ad creatives now are repurposed TikTok organic videos run as Meta (Facebook/Instagram) ads.
Giving your market crack. Most advertisers, they are getting absolutely smacked over the head right now because they're running old creatives that used to work five years ago when TikTok wasn't really a thing. And unless you shift to where the expectations of your market has gone in terms of attention and retaining that attention, then the future doesn't really look bright for you. And to validate this, it's just one of the reasons why the best performing types of ad creative right now is taking your best performing organic content from TikTok and then just running it on meta and running it as Facebook and Instagram ads. These are the things that are absolutely crushing it.
