Nate Tilley shows how to use real breaking news as a Facebook ad hook. Find an actual market change like rising interest rates or new research, tie it to your offer, and watch engagement spike. Generic millionaire claims don't work because they feel fake.
Find something that is a breaking news hook in their market and use that property investment. Interest rates are just about to go up. That's breaking news. But there's always some kind of thing that's breaking news. Breaking news has just been a change to the way that Facebook do targeting on their ads. Breaking news, brand new research revealed from leading health nutrition expert. Like any industry body, any shifts in the market where it legitimizes the breaking news for that individual person and then tying that into your offer, you'll find a lot less resistance on that. But if you're just like breaking news, top millionaire marketing expert reveals his brand new system. They're gonna be like, well it's not breaking news. But if you're like there's this brand new change that's happening in your industry, they're like yeah there is. That is breaking news. Okay, yeah, cool, you can run that.
