A short instructional talk advising viewers how to choose and learn about a business niche. The speaker recommends researching target audiences by observing online communities (Reddit, Facebook groups, YouTube comments), using prospects’ exact language to craft messaging, testing a niche without long-term commitment, and focusing consistently to scale a business.
Once you choose a niche, you're going to want to do a couple of things to learn about this niche. So you can type in a fitness kickboxing gym form and search on Reddit or search on a different form websites and start learning about these people. Become a fly on the wall in those communities. Act as if yourself has a fitness kickboxing gym and find where you would network with the community of like minding fitness gyms. You can look on Facebook groups for this. You can look Reddit forms, you, you can search YouTube. Let's just take some action. But let's say you're a life coach. It's like how to grow my life coaching business and then you can really easily. We're going to be able to find, okay, 32,000 on this video. What's going on everyone? So we click on this video and then you look in the comments and this is what I was trying to find. Look at this guy. I've been going around in circles for so long trying to figure out this stuff out in this video. I finally got it. People don't pay for coaching, they pay for the problem I solve. Mind blowing. It seems so obvious now. So you could literally leverage this guy's exact words and say if you've been going around in circles for a long time or you could say when you're talking to a prospect, hey, if you've been going around in circles for a long time trying to figure stuff out, here's the problem, blah, blah, blah. So that's just one comment. You can continue to go down these comments and start to understand your prospect. You can start to understand what your prospects are looking for. You know, so these are really good ways to get in front of people, to, to get an idea to be a soundboard. And there's lots of ways, like I said, you can look on Reddit, you can look on Facebook groups. There's so many different ways you can get in front of people. So choose a niche. And it's not like you're getting married to this niche. If it's not working out after a trial, you're going to be able to assess that and move to the next part. But that's not getting shiny object syndrome. You have to focus in order to be successful with this. You have to choose one thing, you have to go all in on that thing and scale consistently day after day after days.
