Sabri Suby says entrepreneurs waste time chasing algorithm hacks when they should master human psychology and persuasion instead. Learn those principles once and you can apply them to whatever platform comes next, whether it's Facebook, TikTok, or email.
A lot of entrepreneurs out there are very much so like sticking to the same way of doing things and they're wondering why they're not succeeding long term. What do you see on the horizon when it comes to algorithm changes and ways that we can market? What do you feel is a good move for people to start pulling or being a part of, to really be able to maintain long term success?
Yeah, and look, my stance on this is dramatically different to what is rampant in the marketplace, right? I think it's absolutely absurd when people obsess over like the latest chatbot software or the latest, the next algorithm update, right? I'm all about. Cause those things change, right? Like by the time someone releases like a Facebook ads course, like all that shit is irrelevant in three months because the platform has changed, the whole landscape has changed, right? And you're basically trying to go out there and get customers on a flawed strategy. So I look at the things that aren't gonna change, right? So it's not about the technology, it's about the psych. And like, you know, the psychology of humans really hasn't changed much in the last 2,300,000 years. And you know, the thing that does change all the time is the technology. So for me in my business, I obsess over the psychology and persuasion and knowing what makes people buy and creating value for people, right? And you know, applying that deep understanding of psychology and persuasion to whatever the next channel is going to be, right? Whether it's Facebook ads or it's TikTok ads or email or whatever it's going to be is just applying that psychology to that channel rather than chasing the shiny object. And that new hack to exploit is going to just blow up your ads and give you insane, you know, click through rates on all of your ads in the chat bots and all this crazy shit that people talk about because the most of the gurus that talk about that stuff, they're only talking about that stuff because that's what they're trying to sell you. And if they're like fly by night entrepreneurs, do you know what I mean? It's like you go look at them and they're pushing this latest software and then you circle back around with these guys in 6 to 12 months time and you're like, oh, how's all that going? And they're like, oh, I got this new thing, this new Google leprechaun, do you want to see it? Like it's just going to explode all your rankings overnight. So I try to ground myself in the fundamentals and really becoming a master at those things.
Yeah, dude, I've been in the game for a decade now and I can't tell you how many entrepreneurs you in the online marketing world that I've seen come and go. They were like doing million dollar launches and they were like the go to guys and I don't even know where they are anymore.
Yeah, they've gone poof. They just gone like that, you know, man. And the industry is full of them. And I have definitely, like, I think in the beginning of my career and most entrepreneurs like, they fall victim to, they get a bit of success from doing a little bit and then they're like, all right, let me just go do a lot and then I'll be extra successful, right? And you start chasing shiny objects and you fall down rabbit holes and you lose like, you know, six months to a year of your life. And that was definitely something that I fell victim to in the beginning of my entrepreneurial journey and was like, I'm just going to put all this shit to bed. You know what I mean? Like, none of that shit is really going to matter in five years time. What is the thing that is going to matter? And just doubling down on that. Hey guys, if you enjoyed this video, make sure that you click the like button and subscribe. We're dropping a video on YouTube every day and if you've got any questions about any of the content that I covered in this video, just basically leave a comment with heysubrey in the comment section. And every week we're also trying to go through all those questions and get them answered. So go ahead, click subscribe and we'll see you in the next video.
