How To Build $1B Sales Funnel In 22 Mins

Lunchly claims that their product is better than lunchables, healthier for children, and perfectly safe for human consumption. But the Internet is livid. This is morted. This is not safe.

Are you serious? Yo, I'm gonna stun.

I'm heading to the US to shop the five biggest influencer brands and I'm going into full Internet marketer mode to find out how to make them even more money. Starting with Lunchly, a brand built by the three biggest YouTubers on the planet. Literally the biggest in person sales funnel of all time. Made in Vietnam, but it's good American. This would cost maybe a dollar to make 99 bucks. Does he look like a man that you want to buy deodorant from? I don't think so. I'm Sabri Subi, an investor on Shark Tank, the Internet's daddy. And I've generated over $7.8 billion in sales for my clients. This is MrBeast, this is Logan Paul, and this is KSI. And are collectively worth billions. So how could they be responsible by what some are calling the biggest fail in consumer product launch history. I'm so trash. I feel like we' even get this in the McLaren. Can't even open this trash. Ready for the big unbox. I feel like it's just gonna explode all over me. Look at this shit. It's obvious how this business concept came together. They were probably sitting in a room with some suits that sat them down, showed them a Venn diagram of their audiences, what other product categories that they could launch into that would service that audience. And they would have seen that lunchables does over $1.8 billion per year very well. Fitting into their target demographic of K. Thought, hey, we could just go and launch this. We could make it a little bit healthier, which I'm going to touch on in a moment. And we could go out there and go Billy hunting. Because collectively These guys have 4.5% of the population of planet Earth subscribe to them. And based on me trialing this product, that's where this whole party wraps up. That's where it stops. Oh, man, that does not look appetizing. That looks like glue. It's like my cheese drippy bruh. Oh, man, that's absolute nasty. Ain't nobody gonna be re ordering this stuff. It is absolute garbage. It is not fit for human consumption. If you ask me. What we're going to do is we're going to be optimizing this business to genuinely be more healthier. Just like RX bars have all the ingredients of what's in the bar on the packaging. We're going to do the same thing for lunch leaf and we're going to refine it down to something that is actually healthy for children. We're going to break it down to minimal organic ingredients. We're going to fix the packaging and not try to make it exactly what you on lunchables. But we're going to put all the ingredients on there. So when a parent is standing in the supermarket aisles and they're looking at these things side by side, they will just be like that one is clearly a lot healthier for you. And what we can do in addition to that is we can build the D2C channel directly because this is a subscription business. We're going to sell it in bulk and we're going to build that reoccurring subscription business on the back end. There's more control, there's more profit, and we actually own that interaction with the customer. All right, so now we're going to go full blown Internet money marketer mode and funnel hack these guys and show you how we are going to make them millions. Assuming that we can get 0.5% of their audience to actually buy a lunch lead at 4 bucks a pop, that's going to generate $7.4 million in sales. However, this is a consumable product. So we're going to fix this product from not being absolute, complete and utter trash to actually something that people do want to incorporate into their lunch schedule. We're going to be super conservative, say that we can get them to purchase just once per week. We're going to change this business from just doing one time sales of 7.4 million to a reoccurring subscription Bohemian. And these guys are going to print $384 million. In other words, they could go out and they could buy a private island each. They could also buy a professional sports team or 44 Bugatti's each. Pretty impressive numbers for a mediocre product. But just wait until you see the numbers we can generate. For Jake Paul, the entire business landscape is shifting. In the last century, all the profits were made by faceless corporations. And in the next century I think that influencer led brands are the ones that are going to be doing the printing. These brands are everywhere. And the more that I saw them, the more that I wondered how much money do they make, how much traffic do they get and what are the tactics that they use to convert that traffic? These questions led me straight to the next influencer brand, Alpha Brain Joe Rogan is the number one podcaster in the world which makes the most listened to man on planet Earth.

Crazy 800 pound silver backyard through the trees. It's right in your face. He's got fangs and he only eats vegetables. That's good, sir.

And his supplement company, Alpha Brain does over $100 million in revenue per year. And I'll be trialing it over the next seven days to see if it gives me a giga brain. I've got a bunch of work to crunch out. Let's lock in. And there we go. The way that I saw this was by Joe Rogan promoting it.

The top of the food chain, Alpha Brain, the strongest one. Gives you like a extra juice mentally.

But I arrive on this website and so far I don't see any Joe Rogan. So they've got the auto ship and save 35% off the first order. I likey what I see here. Auto ship every three months, every two months, and every one month only 3.6 average reviews. Not a huge sign of confidence there. The first time we see Mr. Rogan is halfway through down the page. Then we go into ingredients, facts and use, and then straight on into the reviews. Based on that, these guys are going to maximum have a conversion rate of 0.5 to 1%. And I am being generous with that. Right? Depending on the traffic source. Naturally, if someone's listening to the Joe Rogan experience, they hear it, they click it, they're going to convert higher. But to cold traffic, there ain't no way they're converting higher than that. That's where the game is. The game is scaling on cold traffic. And the thing that these guys have that they're not leveraging is the monstrous brand of Joe Rogan. All right, so they got 110 ads in their ads library. Nothing of Joe Rogan yet. Still nothing of Joe Rogan. Still nothing. What is this 2,000 years later? Finally, here we go.

Alpha Brain is up to 30% off during the on it semi annual sale. Everything that we have is things that I use and things that I can wholeheartedly recommend. We just had this idea to create this cognitive enhancing formula that became Alpha Brain.

All right, here we go. Perfect. That's exactly what I wanted to see all along. However, it starts off in a format that you're not used to seeing Rogan in. Like he's in full promotion mode and like a green screen in the background. The thing that works in today's day and age is authentic and organic VSLs and things that don't look like ads. What I would do is I would start that ad off in the same way that it got halfway through where it goes into more podcast mode and it's more genuine. The reality of it is that this stuff ain't cheap. A bottle of this stuff is going to cost you $159.90 because it's at that price point. You need to do a lot more than just have a 30 second ad. So if down Rogan, we give him an absolute banger script, we do it in his podcast studio. Right? So it seems even more native, actually. Talk to me about the benefits. Talk to me about waking up with brain fog, feeling like sitting at the computer and working for hours and never getting anything done. And we have something that goes for 20 to around 30 minutes. Yes, that's right. It's 160 bucks. We need to get them sold on this stuff. If we do that, at an absolute bare, bare minimum, I could not be any more conservative. We're going to give them a 30% bump in conversion rate. And look, the reason that I absolutely love this business, it has such a strong crossover with Joe's audience, and that's my biggest gripe with influencer businesses, is that most people, they just do it for a cash grab. And there isn't a strong crossover with what is actually inherently interested in them, what they can provide value with and what their audience wants and what makes the money. But they've just missed the boat with really using Joe and that whole story and the affinity that his audience has with him to really sell this stuff. But, hey, Joe didn't do too bad for himself. These guys went on to sell for $100 million. By making all of these changes, we are going to increase his conversion rate by a bare minimum of 30%. We're also going to be increasing his average order value from $110, which we're assuming good old Internet marketing math here, and we're going to be bumping that up to $130. This would make him somewhere in the range of $50 million per year. That would buy Joe his own MMA promotion or allow him to build the biggest sauna in the world. Or 133 Porsche 911. And heck, I haven't even had my alpha break for today. So let me go on in here, take my double dab. Whoa. By the way, I'm trying to get to a million subscribers and help as many businesses as possible. Kylie Jenner has a wild 395 million Instagram followers and her company Kylie Cosmetics is worth an insane $1.2 billion. But when I went in store to shop Kylie's products, it was almost impossible to track them down. We don't have Kylie all the time. If we did, we would probably be on level three. If we do, they're on the first floor. It's going that way on your right side. We are sent on a wild goose chase through multiple stalls until finally Macy's delivers the goods. Precision out lift liner. So this is. Yeah, it's confusing, huh? Both of these are sold out, are they? As soon as you've got the places that are grabbers, they're the only ones that are sold out. And what I got here, Holly Berry. Yeah, Holly Berry's Fire. Let's find someone to help us. What can you tell us about G why it's so popular?

Kardashian.

Who are they?

You know who the Kardashians are?

No, I'm from Australia. What are they big for? What are they known for? They make lots of. Yeah, success. So Kylie Cosmetics does $385 million per year in revenue, which is absolutely wild. They are generating 418,575 website visitors. Their e commerce is shopify. No surprises there. They're running split tests on optimizing good work. There's no best sellers tab, which is always an absolute must if you run an e commerce site. Please, for the love of money, just add a bestseller page. That's where everyone's gonna go straight out of the gate. As you can see here from what their traffic sources are via channel, email represents a teeny tiny 0.07% of traffic. This is how we're gonna source this up. We're gonna be adding a skin quiz to a top of funnel asset. These things convert at 40% and if we look how much traffic that she's getting, we would be literally printing millions of email addresses per year from just asking people to fill out a skin quiz. Here is an example of a skin quiz type right, you come to this page, boom, take the quiz. We start off with the first name and then it goes on to email address in order to get the result. Typically for a direct to consumer business, email drives 20 to 30% of revenue. Based on what I can see, they would be lucky to be driving 5% of their sales from email. They just don't do enough and it's not a real driver for the business. What we're going to be doing is juicing this puppy up to the gills by an extra 30%, giving them a 25% uplift in total revenue to the brand, driven by email. That will add an additional $95 million to her bottom line. And Kylie could use that to buy another private plane, maybe another home in The Hidden Hills or 466 MyBacks. Up next, let's see if we can make this YouTube brat a billionaire. Alright, so got done with a protein shake and I'm about to hit the alpha brain day two on this stuff. Let's see that starts to kick in. Hate him or love him? If there's one thing about Jake Paul is this guy knows how to get attention. His fight against Tyson on Netflix got 108 million streams and went down as the most streamed sporting event ever in history. And he used this, this fight as the biggest marketing promotion ever for his brand. W by Jake Paul. He had it spraying on himself as he was doing a walkout. The whole lead up to the fight, every press conference that there was, that product was placed front and center. This guy knows how to market. But I wasn't sold from all the hype. So I'm heading to the nearest Walmart to see if Jake's product is actually any good. What is the men's deodorant section? G12. G12.

This guy's the biggest Jake Paul stuff.

Yeah, I've traveled all the way from Australia to get this. Here he is. Look at this guy. It's already on sale. Vitamin infused magnesium and biotin. It smells like fly spray. If you put that on your armpits, it would burn them. Like putting Sriracha sauce on them. Oh, that's even the worst. I'm so confused. Yeah, that's like laundry detergent. I can't believe I'm going to give this guy six bucks. Now here's where it really gets interesting. Let's look at the amount of searches for Mike Tyson versus Jake Paul. Look at this spike in traffic, which is insane. On that exact same day is a huge, huge spike in Jake Paul deodorant. So this guy, he funnels all of the attention that he gets from these big marketing promotions that he runs to this product, which is absolutely brilliant. So apparently this stuff works. But I can tell you after smelling it, this thing ain't gonna like crazy. It smells like bug spray or toothpaste. What do you think this smells like? Yeah, like mosquito spray under like talcum powder a little bit. Smells like cheap men's like cologne. Oh, it's nice. You like cheap men's cologne? Smells like Groot. Would you ever use that? No. Homeboy's gotta smell it before he launches this stuff. You want to get some head of some fragrance house to make sure that the product smells absolutely amazing. So not only is it good for you, but people actually genuinely love the smell. Shit is nasty. All right, we come to the website. Nice bold packaging. It's very, very different. The colors are gonna pop out in the newsfeed. I think it's done a great job on that. It says that they're using Klaviyo for their reviews. But one of the things that I found very odd is it looks like that they have actually hidden the reviews from their website. Which got me a little bit suspicious is that because the product smells terrible and it's got bad reviews and they've chosen to remove them. I don't know. But it's something that smells a little bit fishy here. Pardon? Let's look at the 900 pound gorilla in this space. Native deodorant. What you can see is these guys really, really know what they're doing when it comes to Ecom. Naturally they're a D2C brand, right? Where Jake Paul, he's gone down the route of getting into physical brick and mortar retail. It's a big divide in moving people from an online world to an offline world. And it also doesn't allow you to own the customer. Right? You're sending all of these people into Walmart, into the minefield that is retail. It's all building a reoccurring subscription business. That's where the money is made in these things. Guys, this is reluctantly how I'm going to make Jake Paul a billion dollars. There is 1.7 million searches for Jake Paul per month. We're going to say that for you, Jakey. We're going to be running a branded Google Ads campaign which is so shocking that you're not already doing this and that nobody is bidding on your brand name. And for that, because there's completely nobody doing it, we are going to get a filthy 20 cent CTR on our ads that's going to bring in 350,000 visits directly to our store per month with a 5% conversion rate. You might be saying, hey, you're being very liberal with that conversion right there, Internet daddy. No, I'm not. It's a branded campaign. It's going to be a lot higher affinity on that traffic. People are specifically looking for Jake Paul. From that we're going to get 17,500 orders at an average order value of $27 per pop. That's going to get us us $475,000 in revenue. However, that is reoccurring revenue. That is going to be $5.6 million per year. No, Sabri, you just said you're going to make this guy a billion dollars. Well, here is where it gets spicy. What we can see is that for Jake Paul versus Mike Tyson, that got 1.2 million searches per month leading up to that fight. And there are multiple different variations of that. Collectively there is at least 2 million searches per month after that event. And one thing that we do know about Jake Paul is that he runs multiple of these events per year. We are going to be taking all of that search traffic from these two, three big promos per year, funneling those fine folks directly to our e commerce business and driving an additional $5 million per event in reoccurring subscription. Then they're going to be launching multiple products by fostering this community and really building out that product catalog to be able to sell more people to this audience. When we do that, we can easily see this brand get up to $150 million in revenue. Why do I say that? We've got people like native deodorant, right? They don't have no way near the star power that Jake Paul has. And these guys sold to Unilever for $100 million. The EBITDA, the businesses in this category Trade at is 5 to 8. So all of a sudden we're out here Bimmy hun, Jake Paul could fully send it and he could go out there and buy his own private island. Heck, he could buy his own private cruise liner. That is an insane result for Jakey boy. Let's see if we can do the same for Khloe Kardashian. Day three on this stuff. And I don't know if it's a placebo or what's going on, but I'm starting to feel pretty fucking locked in. So let me take some more of this and see how we go. Good American Jeans, which was founded by Khloe Kardashian and operational powerhouse Emma Greta, who also the co founder in skims. And basically what they've gone and done is made the skims, the jeans and these guys did over a million dollars in sales in their first day. They are the fastest growing apparel brand to ever hit $300 million in revenue. And recent reports say that they are doing $500 million a year in revenue mid rise. Straight fit made with reinforced belt loops, flat tummy tech and again gap proof waistband. So it's got special tech in it that's a unique mechanism that sources in here. We knew it. So these guys are getting 686,000 website visits per month. Their biggest traffic channel by far is Direct, which accounts for 55% of all their traffic. And that is true of all the Kardashian brands. They have a monstrous audience and they leverage that to send them directly through to their website. No surprise here. So their website is super bare bones and this thing needs some major conversion rate optimization, love. There's no USP call outs anywhere on their product page. And the biggest disconnect that I can see here is from when I went in store and actually saw their unique mechanism that they pasted everywhere all over the product is not really present on their product page. I do like it. They've got the best sellers right up in the tab. So that's nice. One thing that surprised me was just how short this product page is. Right. We're trying to sell something that is 295. There are a lot of cheaper alternatives that exist out there on the marketplace. We're gonna need to really push home our advantage. I don't know why there isn't way more UGC videos on here. Looking at TikTok, women are going crazy over this stuff. I think there is a huge opportunity to do a whole us versus them and then showcase how the good American jeans are so much different to that because heck, those other jeans are a lot cheaper than $295. So we need to work for the sale. Now these guys say that their direct consumer represent 50 to 90% of their business, which is monstrous. And we're going to be conservative. We're not going to go all the way up to 90%. We're going to say that 50% of all their revenue comes direct to consumer. That would be $250 million given the price point of these jeans. We're going to apply some basic Internet marketing math and say that they've got about a.06 conversion rate. These things aren't cheap. So after applying Crow Daddy's optimizations, we are going to give them a 30% bump in conversion rate and take them from 0.06 to 0.09. And this will make Chloe a chilly and cool crisp $75 million per year. With that she could go full yolo and buy 500g wagons or enough dermal filler to sink a cruise ship. So I've been taking Alpha Brain for over seven days now. And in the beginning I definitely, definitely felt like I could feel something. I felt a little bit more locked in, but then the next actually dropped. Looking at my aura ring stats, there's nothing conclusive. It doesn't really look like it's improved my readiness or move the needle in any way. By and large, I have not experienced all the benefits that it is that they claim. The ultra clarity, the focus, any removal of brain fog or anything like that. It hasn't made a huge, huge difference. So overall, that is my verdict. It doesn't really move the needle, this stuff. Do you like this song? Is it spicy? I hope that you apply it to go on and make millions. And when you do, do not forget to send the Internet daddy some royalties. And if you like this video, then you are going to absolutely love this one on youtuber brands like subscribe and I'll see you in the next one. That's absolute nasty.