How To Build An Email List Fast! 🔥 (Secrets To List Building On Steroids)

So in this video, I'm going to be walking you through how to create a high value content offer. Now, a high value content offer is simply that a high value piece of content that you give away in exchange for somebody's contact details. And it's really like, you know, an ethical bribe of getting someone's contact details in exchange for a piece of information. But where do you start? Like, how do you create this piece of information? What kind of information should you even be putting together? What are those most critical questions and those hair on fire problems that people are trying to solve? And then what you're doing is you're creating a piece of content around that question and then wrapping up and giving it a title that is irresistible. And essentially what that is doing is simply moving that person from being in kind of a state where they're agitated and they're looking for information and they're looking for solutions. And then it's essentially providing that information to them and then getting them one step closer to what their desired outcome is. So what is the best type of high value content offer that you can create? Well, the quickest and the easiest one is a free report. So for instance, you might be a PR consultant and you're wondering what is the best high value content offer to really produce for your marketplace? So you basically want to dress up the title of that free report in a way that it is super compelling. That's where a lot of people get wrong. A lot of people may use the term lead magnet or other things in the form of a free report or a high value content offer. And they're like, yeah, I tried that and people weren't banging down my door throwing money at me. That's because you can't just create a free report that's vanilla. If you're interested in pr, these are some things that you should know. It's just too vanilla. It's not going to strike a chord with anyone. You need to think of titling that report in a way that is really the cheese for that market. And it's that thing that people want the most. It might be like a four step system on how to get your business featured in Forbes, the Huffington Post, and Elite Daily in the next seven days. That is like an irresistible high value content offer. Anyone that's kind of wanting to get more press for their business, they are going to want to know how to do that, right? That's a very, very good irresistible offer. And really what you need to know is that creating these free reports and these high value Content offers. You know, it's not like you just want to create this report and, and you know, it's this kind of like shitty little report that doesn't give away any real value. And you know, it's just like they download it and it's a promotional piece on your company that is the wrong way to approach it. This is the very first transaction that you are making with your marketplace, right? You are selling this piece of content in exchange for their contact details. And you need to deliver and you need to have that wow factor with your high value content offer. It needs to blow them away with the value that you're providing. It doesn't need to be your life's work. It doesn't need to be some 30 page epic thesis. It simply needs to be small, actionable, bite sized content that they can implement and get instant wins, get some quick wins on the board and then it leaves the question in their mind of wow. If they're giving this information away for free, imagine what they'd be giving away on their paid services. I want to make that clear distinction is this needs to be actionable and there needs to be a lot of value in it. You cannot cheat people. This is a whole thing about creating a lot of value in your marketplace and creating a lot of goodwill and you will be compensated handsomely for doing this process correctly. So the different types of high value content offers that you could use, as I said, are free reports, cheat sheets, swipe files, roadmaps, anything that you can essentially tie some content around. That's going to be a quick, easy win. You can also, there's more commitment with what you're asking for. You could look at doing a video series or a webinar or a mini course. However, what you really need to think about is just getting the wheel moving. And the quickest and the easiest type of high value content offer to create is definitely a free report and it's definitely the place that I suggest that you start. And once you've kind of done a few of them and you've got some momentum and you've got clients coming in, then you can start to get creative and make something perhaps a little bit more substantial. So after you've done that research in your marketplace and you found out like what those common questions that keep on coming up now, once you've kind of written the title for what that high value content offer is going to be now, I want you to increase the volume and the desire and the intrigue for that. So say for instance, you may be A web designer and you know, one kind of, you know, high value content offer and free report that I've used in my own business is, you know, the 22 money murdering mistakes that no web designer would dare tell you. Or you may be, you know, a wedding photographer and you know, the six little known things that no wedding photographer would ever tell you before taking your deposit. Or you might be creating like a cheat sheet for like a mortgage provider. And it may be like, you know, the four little known things that no bank would tell you of how to reduce your rate on your mortgage. And you want to use numbers in the title of your free report. The reason why is that numbers give your mind a mental object to kind of wrap around and kind of go, I wonder what those five things are. You know, think about how much more compelling it sounds. Is like, you know, the six little known things that no web designer would dare tell you as opposed to, you know, some things that web designers won't tell you. Having that number six on there is, I wonder what they are. There's a bit of intrigue around it. So you want to use words like shocking and alarming and little known and those things that you can really kind of spice up the title and make it a little bit more irresistible. It can't be just generic and lackluster because it will just be ignored in a sea of lame offers. So you really want to dial it up, use the language and verbiage that your marketplace is using. And the most important thing is to really isolate that number one hair on fire question and having that in the title of your free report or promising the solution to that problem in your, you know, your high value content offer. Now once you've got, you know, one high value content offer, you know, as I said, if you're like a wellness coach and you're just kind of, you know, you're not going to be able to type wellness coach into these things and find all the keywords. It's too vague and it's too broad, right? So what you'll find is that there'll be common threads in your marketplace. One might be how to lose weight, how to increase energy, how to have a better sleep, you know, and all of those different things. And essentially what you would want to do is create multiple high value content offers for all those specific symptoms that you know your marketplace is having. But you can always add them as you get further down the track. The number one thing to think about is, you know, what is that dream buyer look for you? What does that ideal client look like and what is the cheese? What is the thing that that market want? And then creating your first high value content offer around that specific one and then you can just tack on other high value content offers to ensure that you're bringing in multiple clients from multiple different sources. So at this stage, really what you want to be doing is kind of writing out the titles of, you know, possible ideas for high value content offers and really just kind of getting creative and having some fun with it and kind of trying to make it as irresistible as possible. Do you know, I mean, you might be a dating consultant and you might have like, you know, the 11 things that all newly divorced dads must know about online dating. Or you know, you might be in another space, you might be a real estate agent and you know, there may be some developments that are happening in that space and you could maybe like, you know, the 22 things that this changed to this property and how will it affect your property price? You may be an accountant and it may be, you know, the six hidden loopholes from a retired tax attorney that shows you how to not pay a 6 cent in taxes or basically just think about what it is that that person is trying to do. You might be a financial planner and someone that's kind of looking to invest in property, for instance, and it may be our seven step proven property formula for how you can buy your first 10 homes in the next 10 years. You just have to think about what is that desired outcome that that person wants and that market wants and really speak to what those things are, you know what I mean? Or if you're in the weight loss space, you might be like, you know, six little known foods that are causing you to get fat, or you know, five different types of fruit that you can eat that will accelerate fat loss. And you just want to think about what is kind of like that hook that you can go out to your marketplace and put a high value content offer around and really bring those people in, right? How to lose 22k or how to lose 10kgs in the next 90 days without spending hours on on the treadmill and basically just come up with a few ideas and you want to write out at least kind of 10 to 15 of these and maybe show your friends, think about them yourself and think about what would be the most irresistible for you if you were in the marketplace. Hey guys, if you enjoyed this video, make sure that you click the like button and subscribe. We're dropping a video on YouTube every other day. And if you've got any questions about any of the content that I covered in this video, just basically leave a comment with heysubree in the comments section. And everywhere week we're also trying to go through all those questions and get them answered. So go ahead, click subscribe and we'll see you in the next video.