Sabri Subhi explains why mini-webinars that pitch without teaching fail. Marketplace skepticism is too high. Every touchpoint, from ads to sales pages, needs to educate first. Educational content gets roughly 5x more engagement and builds the trust that actually converts.
Hey guys, Sabri Subhi here. And in today's video, I'm going to be answering Aditya's question. He's written, hey bro, what's your thoughts on mini webinar where you are directly calling out people and placing the offer in front of them without providing any kind of value? Great question. Well, my whole stance on this is is that people's skepticism has never ever been so high. Like skepticism is absolutely rampant in the marketplace and the antidote to skepticism is value. So in most markets you can't just go out there and make an offer directly straight off the bat without providing value to that person because they're so skeptical that whatever the claims that you make in your offer, they're simply not going to believe you. So I'm a huge proponent on whatever you know from your ad to your sales vehicle. Everything that you do needs to be a touch point in providing value to that person, whether or not that they take the next step that you're asking them to do. So that means in the actual ad itself, the ad alone needs to be of value. It needs to educate them. It needs to literally provide value to them in exchange for their attention. And then they're gonna be like, oh, like that was awesome. Like I can see that this is legit because I read this ad and I got value out of the ad. So let me click the link. And then they click the link and then they go through to your video sales letter or your long form sales letter. And that in itself is educational and that in itself provides value to that person. And then they're gonna be like, well clearly this person knows what they're talking about because they've just educated me and provided value to me, even doing anything in return other than consuming this information. Okay, and then you're going to get so many more people to consume your sales message because again, it's of genuine value to them and it's not just trying to pitch them something straight out the gate. And then the whole law with getting people to convert is to first get them to consume. People are five times more likely to consume a piece of content that has educational value than they are a sales message. So then you're going to get five times more people consuming your sales message and then you're just going to get way more people actually buying from you. Right? So not only does it provide a much better service to your market because you are directly compensated by the amount of value that you provide to your marketplace, not to your customers, to your marketplace. So also to prospects Right. Because you're only ever going to get a small percentage of people to actually buy in your prospects pool. So you don't just want to go out there and not provide value to anybody else when it doesn't cost you anything more to do that. And then you harvest all of that goodwill, and that compounds over time and pays you higher dividends. And then it's like a positive feedback loop where you just end up getting more and more customers and word of mouth as a result of the value that you're providing to your marketplace. And then not only by doing that are you getting that goodwill and creating and fostering that in your marketplace and becoming the authority. But in addition to that, you're also getting five times more people to consume your sales message. And that is going to have, you know, a disproportionate amount of output in terms of your overall sales and the revenue that you've created. So I am hugely and wildly biased towards providing value. It is a timeless strategy that worked 150 years ago, and it will work in 150 years from now. And I believe that it should be the cornerstone and a mental model that you apply to all the sales message that you put out there into the marketplace. I hope this helps you. Hey, guys, if you're enjoying these videos, please, like, subscribe and hit the bell button as we're dropping a video like this every other day on YouTube. And if you've got any questions, just leave a comment below with heysubrey and I will do my best to get to it.
