How to CREATE A RED HOT Market in your niche...

What's up, everybody? It's Russell Brunson. Welcome to the Marketing Secrets podcast. Anyway, I hope you guys are amazing today. If you've read Expert Secrets, if you haven't, you're insane. Go. Go buy it. I spent a decade of my life learning this stuff to give it to you for free. But if you have read it, you'd remember they talked about initially that there's three markets. There's health, wealth, and relationships, right? And every time I share that, people like, no, there's other things, like, what about this? Like, what about razors? And he actually brought that up as a thing like razors. Like, why do people buy razors? Like, what's the really the reason? And you think about, like, they're shaving because, like, I want to look good so I can get a girl. Relationships, right? So it's in the relationship market, like, works for everything. It fits somewhere in those things. That's the. The core markets, right? And if you think about, like back in the day, whoever was first in the core market, it's probably one dude, right? The taught. The taught health, and he was like the weight loss guy, and everyone gave him money because he was amazing. And then someone else was like, wait a minute, I know how to lose weight too. Maybe I should jump into health. And they jumped in. And then this blue ocean of, of a market became this red bloody ocean. There's tons of people. And. And so then the. The evolution of markets started happening. So we got health, wealth and relationships, and they evolve to a niche or submarket. Excuse me, inside of wealth. So not just like, I'm teaching how to become wealthy. There's like, there's these submarkets site, like, well, there's real estate. You can be used to become wealthy. There is Internet marketing become wealthy. There's stocks, there's. And there's all these sub markets within there, right? Initially, whoever broke out in the submarket, like blue ocean, boom, all the money started happening. But then some other guys, like, well, I know stocks too. Maybe I should jump in and teach this stuff. Maybe I should create software that does this or whatever, right? And so those red oceans start becoming. Or see those blue oceans start becoming bloody and red again. And it gets harder and harder and more competition. And so that's the market that you guys are in today. And so you can come in and jump into red ocean. The problem is that you're competing for people's attention for the same kind of thing, and it's just as difficult. And so the next phase of that is then coming down to the third level, which is the niches. You develop your own. You create your own niche. And I purposely don't say don't find your own niche, because you're finding your niche means you're jumping to a red ocean, but you're developing, you're creating your own niche within this. This ecosystem, right? One thing he said that was so cool, and I want to come back, he said, your niche needs to come out of a red bloody ocean. So he says, if you don't know what your red ocean is that you are, that you are breaking out of, then you're not doing it, right? Like, you didn't pick the right thing. So, for example, let's say it's this example of relationships, you know, health, wealth and relationships. Relationships shaving. So shaving now is this bloody thing, right? There's all these thousands of people selling shavers and shavers and stuff. And so, like, you need to know, like, that's the bloody market. And then your goal is you're building your business is to look at that bloody red market. And then you're gonna be actually throwing rocks at them, throwing stones at them. This is how you separate and become this unique, different thing. So if you're in the shaving market and you're looking like, man, this is a bloody market. How do I create something new, create a new niche that gives me the ability to throw rocks at the ruddy. The red, bloody ocean. Think about this. Like, I've seen this in the last year, right, with stocks, like, so there's wealth, right? And then inside of wealth, there's like the stock markets and then inside stock. Now there's this magic thing that's become a sexing sighting called cryptos, right? So why, like, cryptos? People have crypto offers have to go back to the red bloody ocean of stock investing, things like that. And they have to throw rocks at the current. Like the red ocean everyone else is in, they're fighting in. You have to throw rocks at it. And that's what separates you and creates your blue ocean. Now cryptos become bloody, right? So now it's like, if cryptos is a bloody red ocean, like, what is the thing that I got that I can look back at that, the crypto red ocean, and I can throw rocks at this. Like, everyone's doing cryptos this way. And this is wrong, this is bad. This is you're throwing rocks at, and then boom. That creates the separation for, boom, your new blue ocean. So if you've got a business right now, And I was asking which one of the three markets you're in. Health, wealth, relationships. You got to tell me that. Number two. Then from there, what sub market are you in? I'm in Internet marketing. I'm in stocks. I'm in real estate. I'm in whatever. Okay, you figured out that. Then it's like, okay, now you figure that out. What are you doing to throw rocks at that to break separation to create your blue ocean? You guys getting this is making sense to you guys. Hope that helps. Like I said, it was super cool. I loved it. More good. Like, so much more gold. He was dropping in there. It was amazing. But yeah, it was really cool to see someone else teach a lot of your principles through a different lens. Like, so fascinating. So I was like, I told mattress, I enjoy you teaching a lot better than I've ever taught it. So that's awesome. It hope it helps you guys. Appreciate you all. And if you got anything from this, please go to itunes, leave a comment and or share this with your friends, family members and other people who you think this would help. Thanks again, you guys. Appreciate you all, and we'll talk. Bye.