How to create a retargeting audience in Facebook ads

All right, now we're doing more retargeting for another client. So I'm building an ad. I'm building an audience rather off of now social engagements and it's going to be a little audience stack. So social engagements, I like to go back a little bit further since you get a higher quality client that way. I mean, you get more volume and they're usually lower intent anyways. So then you just get your ad shown to more people. So we'll do past 65 days anyone who engaged with their Facebook page and we will exclude. Sometimes I like to exclude the people who liked the page already because that's like a lot of friends and family, but they're the ones that like to see it and comment on it anyway. So we'll try that. Okay. We're going to create that audience. You don't need to make a look like audience off of that because it's a smaller audience. Now we're going to do the same thing for their Instagram. Boom. Instagram won't just let me pull it up. It looks like professional account. 65 days. Okay. Boom. And then we're going to also add. See if they've got any video. That was weird. Well, my browser is not working here too well for me. Okay, well, I guess we're just supposed to do these two engagements. So we'll start there. Publish. Go. Okay. Now we've updated this campaign and built an audience to target their social engagements. This is an updated supplement company as well. This is a retargeting. So we're doing strictly testimonial style ads with the carousel. Really getting them to consider the product from other people's point of views. Not. Yeah, exactly, just. Just getting them to see it. I like to do two call to actions here. Boom. Boom. And publish. All right, so that is good to go. And I'll see you in the next one.