Nate Tilley says stop trying to create demand from nothing. Instead, tap into what people already want, then make far more demand than you can handle so you can raise prices and grow faster.
You really don't want to be in a market where you're trying to create desire. You simply want to be channeling desire that is already present in your marketplace to your offers. If you boil business down to its first principles, it is simply about getting attention and then solving problems in a compelling way. Create much more demand for what it is that you're selling than you can possibly supply. That's when you can start to increase your prices and you start to earn more money and you start to catapult your business forward. It's all really about channeling that desire and then getting lots of attention.
