How To Create VIRAL Ads (So You Can Grow Your Business)

You know, you hear these stories of, like, the waitress that, you know, someone wrote a check to pay for their college education, or you hear those things, you never, ever think that that would happen to you.

I just got done with one of my favorite interviews ever, and you guys are going to love this.

I had decided that I needed a. A promo video. It was, like, $7,000. And at that time, there's no way I could come up with $7,000 if I just say, all right, God, you know, this is up to you. Like, I'm just going to let you deal with the money stuff. I'm just going to do what I know how to do. You know, I'm going to hire the videographers I'm going to hire. I rented out the studio.

Somebody's been our inner circle last.

And.

Some of my favorite people in our community.

And that day, I get a message on MySpace. I would love to make a donation. And he pulls out a checkbook, and he said, you never have to talk to me again. You owe me nothing. And he writes something down, and he closes it, and he hands it to me.

Just a really fascinating interview.

I craft the check, and I, like, open it up, and it's a check for $10,000.

Completely transformed her life. And she creates really funny ads, as you'll see. One of her ads got over 60 million views.

I never would have guessed that within 24 hours, I would have, you know, more than what I needed, and especially in such a large amount of money.

I cannot wait to share this interview with you guys about how to launch and grow your company with funny ads. Our special guest for today is Christine Morrell, and I'm so excited to have her here. So how are you doing today?

Thanks, Russell. I'm doing great. How are you?

I'm doing so good. And maybe we actually. Let's do. Let's start again. Just the beginning story with the first kind of funny ad that you did that kind of took off. And then I want to go deeper into some of the. Some of the backstory. But what was the very first. The very first kind of situation? Take people to the situation you were in when you created the first ad that. That took off.

Yeah. Yeah. So I was living on a farm basically in New Mexico, and I had no wi fi, and I was, like, just figuring out, how am I going to promote my products? I'm going to sell my products.

When was. By the way? This was, like.

This was 2009. It was right when Covid hit.

Okay.

So I had moved to New Mexico. I just had a baby. I needed help. I moved in with my parents, you know, and. And then I looked outside, and I always tell everyone we had this, like, old toilet in our backyard. And we even had, like, washers and dryers and all kinds of other stuff. But, like, we're Mexican. And, like, I always joke with everyone. I'm like, you know, Mexicans, we do all of our own plumbing. We do all of our own landscaping. We do everything. So there's always, like, just stuff everywhere. So there's this, like, old toilet. Cause we had, like, redone my mom's bathroom and left it outside. It just left it outside. Like, where else are you going to put it? You don't throw it away. You leave it in the backyard. That's what we do. Maybe we'll need it later, you know. And so then I. I asked my dad and my brother, like, hey, can you move it into the. To the middle of the field? And my mom had, like, this old horse there, like a rocking horse type thing. And then we had, like, this book and some oranges. And I was like. And my brother was there, and I was like, oh, maybe we could shoot an ad. And then what I've actually never shared with you is we were under. There was tornadoes. So just like, across the street from us, like, in the other field, there were like three tornadoes. And, like. So in the middle of shooting this ad, I had, like, minutes to. Because there was like a gigantic tornado coming after us. But I was like, I gotta make money to feed my baby. So I. We just. I got my brother to sit on the toilet, and I just said, hey, you're probably on the toilet right now. Cause I figured some people are gonna be on their phone and they're on their toilet. I'm like, how funny it would be if you got called out and said, you're probably on the toilet, but you should be promoting your music, you know? And so that's what I did. I had a music offer, and we just shot that, and my brother just sat there on the toilet. And, you know, I called him Harry and he had an accent, and it was just. It was absolutely ridiculous. And it got, like, millions of view. And I wasn't expecting that. And I didn't know it. And then all. Everyone's like, this is the best ad ever. And I was like, oh, everyone has really weird sense of humor. You know, we'll just. We'll run with this. So that was the. That was the first ad.

That was the very first one. Can we play that real quick?

Yeah. Oh my gosh.

Here's the ad.

Hey, artists and musicians, I know a lot of you guys are at home right now doing nothing, trying to figure out what to do with your time, not promoting your music. Maybe writing plastic horses like this one. Or maybe you've learned how to juggle, or maybe you've learned a new language. Ayuna, Changa, Ambar, Azada and El Balho. Or a lot of you may have even started your own lawn mowing business. But none of that matters if you're not promoting your music. See, a lot of you guys are like, Harry, over here. Say hello, Harry. Howdy, y'. All. How long have you been sitting there, Harry? 25 minutes. A lot of you guys that are watching right now are doing the exact same thing that Harry's doing. Ain't that the truth. Christine Murrell. You can call me Christine. Alright, Christine Murrell. Now, instead of wasting time doing stuff like this, you could have already have submitted your music to 4,592 blogs and magazines and Spotify playlists that all play music and publish music from independent artists like yourself. And in fact, I put together a list of 4,592 of them. And if you get just one of these blogs to publish your music, you'll potentially reach hundreds to thousands of listeners overnight. So if you're an artist that wants to get your music out there, don't be like Harry, hey, check the description, click on the link and let's get your music out there.

All right. That's amazing. So I want to go deeper that. Because now you turn this into a whole business and you've done it for me and for other people and it's so fascinating. But I want to tell a story that probably, I bet most people know this about you. In fact, I didn't know we had a chance to go to, to Wise Virginia together to Napoleon Hill foundation and at dinner we're sitting talking and it's your, like your origin story, how you learn how to sell and do these things was so cool because I obviously I spent two years on a miss knocking doors, like selling religion for the most part. And yours was, yours was the same thing. You were on the, you were knocking doors. So we tell us that story how, because you're a musician, you were creating music, but you didn't have a, you know, someone who was selling it. Like you were out there knocking doors. Like tell us about how that started.

Yeah, so I started when I was 10, actually. So when I was 10 years old, we were like the. Like the little Mexican family. And then my friend had a hero dad, actually was a dentist. And so I went into her neighborhood and I was like, oh, all these rich people live here. They all have money. Let me sell them something, you know? And so I'm like, what could we sell? And she had a iced cappuccino machine. She's like, let's make iced cappuccino. I didn't even know what that. Like, what's a cappuccino? I don't even know what that is. Right. And so we made these little cappuccinos, and she had these little plastic things. And then we took gac. I know. This is so bad. This was so unethical. We're 10, so this is not, like, recently we took GAC. I've never even told the story. And we put it in water, and then we're like, we're just going to call this makeup remover. And so then we put that into, like, these plastic bottles. And I just remember taking paper and, like, writing makeup remover on it. So we had ice cappuccinos and makeup remover. And then we go door to door. And like, within an hour, I walk away with, like, $75, right? I'm 10. $75 is like, I'm balling. Like, I am balling. And so we go back home, and then her mom gets so angry with her, and she makes her go, you know, give all the money back.

Oh, really?

I kept my money. I was like, I don't know about you. I'm keeping my money. $75. That's a lot. So she had to go give it back. But that was, for me, that was the first lesson in create something and then go find the people to sell it to, you know? And so whenever I just kind of continued selling all kinds of random things, I used to go to the dollar store, and I used to actually negotiate with the dollar store. So they'd give me everything for about 55 cents, and then I'd go sell everything for $5. So I went door to door selling, like, little candles and stuff.

How old were you when you were doing that?

All ten. I did. I did door sales until I was like, 23.

That's crazy.

Yeah. So I'm just selling anything that I could find. One of the best things, which I don't even know. I don't know if this is even good. Maybe it's not best. Maybe it's totally bad. Would. I'd buy one thing. So here's the. This is so terrible. So I'd buy, like, a clock, because then I'd go to Family Dollar and then I'd go buy raffle tickets. Because then I realized I could buy and sell as many raffle tickets as I want, you know, and then I wouldn't even give them a date. I'd be like, I just have a clock. I'm gonna give this away. So it was like a never ending, like, place. And then eventually, at some point, $2,000.

In raffle tickets for $12 clock.

Like a $12 clock. It was so bad, but it was like, you just create something and you get in front of people. And then when I started making music, that's when it was like, okay, I've just already done this already. Let me just go directly to the people. And so I used to create albums, would burn them on my CDs back in, when we would burn them and make copies and write in Sharpie, you know, Christine's music. And then I would go door to door and I would just, you know, hey, I mean, you know how it is. I mean, it'd be 120 degrees and pouring sweat, or it'd be, like freezing cold, you know, so cold that I could barely move. And just ask people, hey, would you be interested in playing my music? Hey, I'm a musician. This is what I'm doing. Telling me a little bit, kind of like, hook, story, offer, I guess. You know, here's a little bit of my story, here's my offer, and seeing if they're interested. And I did that till I was like, yeah, like 23 years old.

When did you start selling one thing your first CD sold?

I was about 17 years old, so. And I sold thousands of albums that way. And it was about. It was like, I always tell everyone it was like a 90 failure rate. Like, nine out of ten people said no. You know, I'm sure people were, like, slamming the door. I mean, I remember people would come to our door, like the Jehovah's Witnesses, and we would all hide in the bathroom. So we do.

It's like, I can hear you in there. Quiet, Quiet.

Yeah, yeah, that's what. My aunt would put us all in the bathroom and be like, yeah. So, like, I already, you know, I already knew. Like, people aren't happy when you're knocking on their door. So I was just kind of already expectant of it. But yeah, So I was 17. And then I. Like, nine out of 10 people said no, but one out of 10 people would say yes or I'd Meet, like, a really cool family that would be like, I'll buy all your CDs or, come inside and have dinner with us. And I was like, I'd sleep on people's couches, and I was living in my hotel sixes or whatever, you know, however I was surviving. And occasionally someone say, we have an extra room. You know, you could stay here for the weekend. And so I met all these really nice people. And then there was all kinds of crazy stories, too, which I guess we can get into, but. But it was like nine out of 10 people, you know, slamming doors in my face, telling me, go get a real job, or, you know, real kind of mean people. And then there'd be one person that's just like, hey, come have dinner and we'll pray for you. And their family would gather around and pray, you know, so it was like, wow, this is. I'm just. You get used to rejection really fast, and I think that's a huge superpower of you. Just. Yeah. For entrepreneurship. Because you're just. Okay. You said no. Okay, next. Yeah, no. Okay, next. No.

That's such a big thing for me, too, is like, because when we knock. I was knocking doors in Jersey, and, like, you know, for us, it was a 1 out of 10. It was like 1 out of 100. Maybe it was nice to. But it's like, no, no, no. Slam the door. We had people, like, let their dogs out on us. Like, you're jumping over the fence while dogs are biting it, you know, like, you know, it was chaos. But, yeah, you learned that, like, they're not rejecting me. They're rejecting the message, which is fine. And then just keep going. Okay, so I'm curious. Do you remember your door approach? Like, how you did it?

Yeah. Yeah.

Like, pitch me right now. I'm gonna knock on the. Knock on my door and pitch it to me.

Okay. If you open the door and you didn't yell at me first.

Hello. How are you doing?

Hi. Hi. My name is Christine Morrell. I'm a singer. I'm here a lot of times. I was like, maybe getting ready for an album or something. So I'd be like, I've just put together a new album, and I just wanted to see if you'd be interested in checking it out, and you could even take a listen if you'd like. And if you like it, um, it's $10. And just wanted to see if you'd be interested in supporting a local artist. So something kind of just like that, really simple. And then sometimes they would Ask me to sing. So I would sing on the doorstep, and I'd be like, yeah. Or if they had a piano, I'd be like, oh, I could play something for you, you know, so kind of offering, like, almost like Costco, you know, like, let me give you a little sample. Sample. And if you like the cheese, you can buy the whole. Whole bag. So I tried giving them a little sample of it. But, yeah, that. It was just real simple like that. Or it was me apologizing because now their baby's awake because I rang the doorbell.

Sorry. My music will put him back to sleep, Right?

Yeah, that. See, I should have segued into that. The music will make them go to sleep.

Do you have copies of all your old albums? Like, how cool would that be to have, like, a collection of. Here's every album. Like, I sold door to door.

I believe I do. And you know what's crazy? If you go on ebay, people are selling them for, like, a hundred dollars. Oh, seriously? No, I'm like, that makes me feel really cool. I'm like, ooh, people pay $100. Like, you could probably Google. You could probably look it up. My brother sent two weeks ago. And it was like, before the fame. And I was like, I'm really not famous, but that's cute.

That's so cool.

Yeah. So people sell different albums, and I still get hit up at least once a week where someone says, oh, this song, you know, was, you know, an important part of my life or something.

There it is. There's album I'm buying right now as we're sitting here. Okay, which ones? We've got 2006, 2007. Those are the two that are popping in there. I'm buying them both right now. So I'm going to be. Will you sign these next time you come out?

Yeah. Those are, like, the worst songs I ever wrote in my life, so don't judge me.

This is going to be like, oh.

And you know what? I was so emo. I don't know if it's the one. My very first album, I'm, like, sitting in the corner like this. So emo. And it's like black and white. And the album's called Cry. Like it's so emo. You know when you're, like, 13 and you're like. But I was, like, 16. I was still, like, so emo. Like, life is hard. People don't understand me. So the hell albums like me, like, cr. Like, that album's called Cry. It was so bad. But we shot it with A disposable camera so you could take like 17 photos and you had to wait like a week for it to get developed. But yeah, that was the. I don't know if that was the. I don't think that was the first one. I'll have to get to a. I'm.

Going to learn too. So every time it pops up, I'm going to get the entire collection eventually and have you sign them all. So I'm actually. I'm really pumped.

Oh, man.

Okay, so as you're doing door approaches, I'm curious. I have so many funny, like strange, weird stories. But what are some stories for you as you're knocking on doors? Like some of the weird or awkward or whatever things that happened that you remember.

So many things. One that always. There's two that always stick out. So I had a little scooter, so I made it. And I don't know if you ever did this. You were walking, weren't you? You were walking. So I had a little electric scooter because I could cover more doors quicker. So I would take my little electric scooter. And I remember if there were like kids in the neighborhood, other kids would like. I ended up with like a posse. So I was like the head of like the 10 year olds, you know, I was like, I would have been really cool like if I was 10. It's not so cool that I'm like 18, but okay. So, you know, I'm on my little electric scooter that I would charge every night and then I would go up to these houses and then I remember this one guy, he answers the door, literally in like, like little white underwear. And he's like, hey, what's going on? I'm like, do you want to buy one of my, like, what do you do? Like, do you turn around and run? You know? And then he had this like big dog in the back and he's like, oh, just come inside. And I was like. And I didn't really know what to do, you know. And so I said, I'm afraid of dogs. And I, like took off running. Like, I just didn't know what else to do because I didn't want to be like, it's you. Instead it's like, it's your dog that scared. I don't know, that just felt like more believable in my mind than saying, no, I don't want to walk into a stranger's house in their underwear. That's like the beginning of like a murder movie.

So I always think about the People who are like, who answer the door. It happened to us all the time, too. It's like, would you answer the door in your underwear? Like, wouldn't you?

It was the weirdest.

Yeah. It's so weird just.

Just to know that you think that's okay. Like, what else do you think is okay? Like, that's just. Already. I'm not walking into your house. And then another time, there was, like, a huge dog chasing me. It was like a pit bull. And I was on my electric scooter, and I'm just going. I'm just flying and it's. And I have my, like, bag of CDs. And I just remember these, like, two guys outside. Like, they're like, America type guys. You know, they have, like, a pickup truck, and they're like an American flag, and they're, like, drinking a beer. And I'm screaming because there's this. I'm like, help. You know, it's so terrible. And then I just look over there. These guys are, like, on lawn chairs. You know, like the $10 lawn chairs you buy from Walmart. They're just having a beer, and they're just, like, with the aviator glasses. And I'm like, this. They're not even laughing. Like, in my mind, I'm thinking, this has got to be hilarious. There's this poor girl, just, like, it's 120 degrees outside on her little scooter getting chased by a dog. Like, the whole thing. I'm looking over here and there's, like, America, like, proud to be an Americans, like, playing over their radio. Like, it was just so, like, bizarre, you know? And then luckily, the dog turned around and I got away with it. But, yeah, just so I probably. I knocked on tens of thousands of doors, and it would be about 100 doors a day. I did that for. Yeah. Till I was like, 23. So, yeah, all kinds of craziness.

It's so cool. I like sharing. I wanted to share that part because I think some people get an entrepreneurship and they don't understand, like, to be successful. Like, most people put in a lot of time ahead of time. Right. I remember Jamie Cross, who, you know, she sells soaps, and when she came to Click Funnel, she built a soap funnel and launched it. Hit 2 comma club. But what people don't know is before that, she was selling her soaps to Overdoor, and Jake learned what the hooks were and what the pitch were. Then she was in farmer's markets and people walking by. She had to learn how to, like, how do I Get somebody to stop and walk over my booth and then what's the story? I got to. It's like she'd done that for years over and over and over again to the point where when she put it in the funnel, she knew the message, she knew the hooks was very fast. You know, I think same thing for you as you're going out there. Like, you've know, you know every objection, you know every hook, you know, the things that work, things that don't work and all that kind of stuff. So, like, when you, when you step into the next selling situation, whatever, like you have all that stuff that a lot of people are missing out on.

You know, and then also already you're not having to get past like any belief system. You just already know the data is majority people say no, and occasionally one person says yes. So you already walk in going, every no is like closer to like a yes. And then just knowing, kind of just knowing I need an offer and then I just need to find people to buy it. And I think now to, you know, there's paid traffic and you can run ads and all that kind of thing, but if you don't run ads, you can just go straight to where they're at. And for me, it was, they're at home, that's where they are. Like, and just finding where they're congregating. Like, you always talk about, where's your ideal customer congregating? And go pitch to them and just being okay with people telling you no, you know, and that sometimes people are going to hate you for it too. But there's, hey, you can be someone that's really grateful for you and that one person makes up for everybody else, you know, so cool.

There's a story I want to ask you about, but if it's too personal, you don't want to tell, feel free. But remember you told me the story about. I don't remember the whole. All the details, but somebody who you knocked on the door and they met you later and gave you more money and kind of changed the trajectory. Do you remember? It was someone who. Who I'm going to tell the story, but it's probably incorrect in my head. There's someone you met and they said, meet me later at a diner or something like that.

Yeah. Oh, this is great. Oh, I would love to tell this story.

Yeah.

It was actually like a really challenging time for me, like with my faith and my beliefs at that time, because I was kind of going through this, like, do I believe in something bigger? Do I even you know, like, where am I here? Do I believe in God? Do I not believe in God? You know, like, just kind of at this place where it's just like, I don't know. And I was. But I'm always believed in. Like, there was this huge part of me that's really faith driven. Like, if you just believe something will happen, like, it will. You know, you just believe hard enough and you take actions towards it. And I was. I had just left New Mexico. And where I'm from, it's a. It. It's actually. I was looking at this the other day. More murders per capita than any other state in the country. And there was a lot of things. You know, I had bullet holes in my car, bullet holes in my house. There was a lot of violence. My, you know, boyfriend had died of a drug overdose. Like, there was all these different, you know, things. And I had decided that I was going to get out of it, but I was in debt, and I had, you know, been in this physically abusive relationship. I just. Just at this place was just a really low part of my life. And I was. As I was leaving New Mexico, I ran over a screwdriver. Like, my car, like, just went to, like. And then these girls stole my phone. I mean, it was just all bad. And I was like. I remember my friends being like, that's a sign. You don't need to leave. I'm like, I am gonna crawl out of this state. I don't care. Like, I don't care what I'm crawling out of this state. So I finally get out, and I randomly go to Las Vegas, and I'm. I'm actually like, if, you know, couchsurfing.com it's like people randomly. This is a real thing already sound. Yeah, it's the real thing. It's couchsurfing.com. so if someone has a couch, they'll say, hey, if someone's in town, it needs a place to crash. You can crash my place. So I reached out to maybe like 100 people, and, like, three people had said yes. And there was like, there was this guy, and he was like, yeah, you know, you can come stay. And I go, and there's like 30 other women there. It's really weird. And there's, like, people everywhere. And then he's, like, hooking up with one of the girls in the room. And so I go and I sit on the pavement and I'm like, how did I end up here? Like, all the things, like, how did I end up here? And I'm in the pavement. I can hear the guy and the girl inside. And I'm like, this is weird. And then I'm on the. On a website, Craigslist, and someone says that they need someone to watch their dogs. And I was like, I'll watch your dogs if I can stay in your house. Because he's going on vacation. He's like, sure. So I show up. He has this beautiful home, hands me the keys to, like, a convertible car. Like, it was just. And he has nine Pomeranians. Nine Pomeranians and, like, six fish. And he, like, leaves, and he's gone for, like, weeks or whatever. So I'm just there in this, like, house, and I have no money, and I don't know what I'm doing. But it's just like. It's just kind of. Things are, like. They're okay, though. Like, I'm. I'm not on the street, though, you know? Like, I'm here. I'm taking care of these nine farmer. I just remember they would attack me every day. And I was still really depressed because of where my life was. And he doesn't know this. I hope he's watching this. I left the water on in his kitchen, and it flooded the entire place. So I get home, and the whole place is flooded. Nine Pomeranians are attacking me. And I'm crying. So I'm, like, crying in this kitchen. But I mean, like, I never really thought of how funny that image is now imagining how funny this was. And so then I'm like, you know what? I still have my CDs. I'm gonna go out. And so I go out onto the street, and I'm selling. You know, I'm going door to door. And I had decided that I needed a. A promo video. I needed a video that showed what a good performer I was. I'm a classical pianist. I need to show that I'm a, you know, great pianist, and I'm a singer because I want to go and start performing at the casinos. But I knew I needed a video, and so I'd kind of budgeted it all out, and it was like, $7,000. And at that time, $7,000 might have. Should have, like, might as well have been $100 million. Like, there's no way I could come up with $7,000 at that time. And just something was, again, going back to, like, that faith. And I was like, I just. I feel. Feel like I don't know how to make money, but I know how to do music. And if I just say, all right, God, you Know, this is up to you. Like, I'm just going to let you deal with the money stuff. I'm just going to do what I know how to do. I'm going to go door to door. And when I would go door to door, I'd make maybe 100 bucks. I wasn't making a whole lot, but I was like, you know, I'm going to schedule this shoot in about 12 days. So hopefully you can come up with a thousand dollars in 12 days, you know, and for me, even going door every single day, I would have made like twelve hundred dollars. You know, it wasn't a lot. And so I went door to door that day. And that day I started reaching out. I started hiring musicians. I started hiring choreographers, videographers. I started, you know, and I just kept walking with. With faith. It was faith, faith, faith. It will happen. And I'm going to take all the. I'm going to take all these steps that show that I believe, you know, I'm going to hire the videographers. I'm going to hire. I rented out the studio, which was like $100 an hour. And, you know, I surrender all that stuff. And that day I'm like, all right, I'm going to go out door to door. And so I go door to door. And I vaguely remember this guy, but he bought a CD, and I used to sell the CDs for $10. And that night, it was MySpace days. Back in MySpace, I get a message on MySpace. It's like, hey, you sold me a CD today. And I would love to make a donation. I'd love to donate another two or $300 to what you're doing and to your music career now. He doesn't know. I didn't tell anybody about my situation. Nobody knew about my financial situation. Nobody knew that I was making a promo video. I kept that to myself. And so I was like, great, great, great. And I was like, I fe. I'm like, awesome. There's gonna be like 20 more guys like that that are like, I just wanna donate 200 in the next 12 days. Like, sure. This is gonna be great. So I go to Starbucks and we sit there and he's like. He's just really like. Like, scared, timid guy. And he's. He's just like. He just asked me a bunch of questions, and he was just kind of like. He was very sad. And he's like, I'm really successful and my family doesn't talk to me. He was just kind of really sad. But he was asking How I stayed so excited about what I was doing. Because he's like, door to door sucks. He's like, why are you so happy? And I'm like, well, I just know that this isn't the end of my story. This is the middle of my story. And every story, there has to be, like, the part where it's hard, right? And I always kind of looked at it like. Or else it's not even a story worth telling, you know? So I just. I know that this isn't the end. And that drives me because I'm like, oh, cool. Like, I'm having a capture. I'm getting, you know, getting attacked by Pomeranians, whatever. Like, these are all stories I get to tell when I'm successful and walking it. So it makes this not painful. Instead, I go, ooh, let me write this down, you know? So I'm telling about my journey. And anyways, he looks at me at the very end, and he says, how do I spell your name? And again, I had never told him about any of. And this is within 24 hours of my prayer of everything, you know, me hiring people. And he says, what's. How do I spell your name? And I told him. And he pulls out a checkbook, and he goes, I don't even know why I'm doing this. Something is telling me that I'm supposed to do this. And he said, you never have to talk to me again. You owe me nothing. And he writes something down. And he. In the checkbook, he closes it, and he hands it to me. We talk briefly, and I'm, like, scared to open it because just such. Everything that's happening, like, life is just so crazy at this point. And he leaves that Starbucks, and I just wait inside the Starbucks. And I, like, so scared to open the check because I don't know what. You know, I'm like, what is this? And I like. I grab the check, and I, like, open it up, and it's a check for $10,000. And I immediately started crying. And I go into the bathroom, and I, like, sit in the corner of, like, the Starbucks, and I'm just like. It was such a feeling of, like, everything to me was falling apart in this realm, in earth. But if the creator of this earth is on my side, then it doesn't matter what's happening here. It doesn't matter, because if I have a team member that created all this stuff, you know, like, that's. That's my team member right here. Like, that's. That's a pretty good team member to Have. And so I just thought, wow, wow, that was 24 hours. And I felt like, you know, you hear these stories of, like, the waitress that, you know, someone wrote a check to pay for their college education, or you hear those things, you never, ever think that that would happen to you. And I never would have guessed that within 24 hours of just making the decisions and moving in, faith would. Would like that within 24 hours, I would have exactly the, you know, more than what I needed, and especially in such a large amount of money. And, yeah, it was so. Yeah, that was a mind opener. So for me, it was just reiterated, like, faith is so powerful, you know, and just walk and moving in faith and taking steps in faith. So.

Yeah. And then from there, you went and made the video.

Yeah. I mean, that was. So then I didn't. I mean, that wasn't until. Okay, I read your book Expert Secrets years later, because after that, I actually got into performing. So I finally figured it out. I made my videos and I performed, and I traveled the world and did all the things. Yeah. And I. Yeah, I did all the things that a musician would want. I earned seven figures as an independent musician and toured and did some cool things. But that was over the span of my career, you know. And then when I read Expert Secrets, I was at the point where I was about to have a baby. I was like, I can't be, like, touring around and, like, living this rock star life anymore, you know, and then decided that I would get into coaching, so. And that's. Then the first ad came out. Yeah.

All right, so let's dive in that sort of side of the story now. So you did that first ad, and obviously we watched that earlier today, but explain, because you create an offer for people like you who are struggling musicians who couldn't maybe get on, you know, getting published. Like, what was the offer that you created initially that the ad sold?

Yeah, yeah. So I went from. My first offer was actually a course. I sold a 997 course. And that was when I was still living in Vegas. And then I was actually. I was joking today because I was living in this garage when I held my first webinar. So you were like, hold a webinar once a week? And I'm like, okay, I'm gonna hold a webinar. And I held the webinar, and I was living in this garage because at this point, I had separated from my son's dad. It was like, everything. Just kind of lost everything overnight. And. And I'm five months pregnant. I'm all depressed again. You know, it's just like this sad story. And then there's as a water softener in the. In the side corner. And if you've ever listened to a water softener in a garage, it's like. And so I'm like, I'm doing the webinar. I'm like, hey, everybody, I just want to talk to you. And then the water. I'm just so excited to talk to you guys about this, you know, trying to talk over the water. So. But I sold something online and I sold. I sold a course, and I was like, oh, my God, I made like a thousand dollars. It's crazy. And then I had moved to New Mexico, and now I don't have WI fi. And so I was like, okay, I can't sell the course anymore. I can't do webinars anymore. And so then I created a book. And so I would work on this book, and then it was like a $19 book that I decided to sell online. And it was crazy because, again, I couldn't do any, like, dramatic demonstrations. I wasn't doing any webinars or challenges or any live master classes or anything. I just was running paid ads. But that funny ad that, you know, everyone was commenting on it, everyone was liking it, everyone was sharing it. My first month, I think it was like a. It was like a $47,000 net profit month, which was. I didn't even realize how wild that was.

An E book, right?

That's a $19e book. And I had made some other $19ebooks. And then because some of the books weren't finished yet, I just sold them unfinished. I'm like, pre order it. It's coming. It's going to be awesome. Like, and this is. This is a great thing, because what I tell people, like, you could sell something that's not even done yet. You just got to be honest about, hey, you can't just be like, surprise, it's not finished, but I'll send it to you later. You know, So I put, you know, hey, it's coming. You'll have it in a month. So in the funnel, I added other books that didn't exist yet. I said, but they will. So I'm writing a book on this and this and this. And so. And then I had a little mini course at the end. And again, I couldn't do any coaching, but, you know, I used clickfunnels, and it automatically activated the email that would send them their product. So they got their product, they saw the product, the Ad brought them in, and I didn't have to do anything else. And that was, like, really reassuring for me because I was, you know, raising my son. He had just been born. I was breastfeeding. It was just like, I didn't have a car, I was living on this farm, you know, all that kind of stuff. So it was. That was. That was absolutely crazy. But it was really. Those funny ads, like, people were just. They were watching, they were consuming them. And because they. The product was good, right? The offer was good. But then when you get someone to laugh, they like you, right? They immediately like you as soon as you get them to laugh. I'm like, this is crazy. So, yeah, that was like, my very first ad to, like, a low ticket, and I couldn't believe that I can make so much, even just selling, like, a $19 book. Yeah.

So cool. I'm. I'm curious. I have a guess on this. I'm curious if you know the stats, but because right now, as you know, ad costs have been going up, up and up. And what's interesting, I assume, is with the funny ads, I'm assuming the ad cost is like cost to acquire customers way lower because there's virality, people share it. There's people socially interacting with, like, if you have stats or numbers to show, like a traditional thing versus, versus, like a funny ad, like just the cost to acquire customers or anything.

I really should get, like, more on the stats side. But this is what I will notice, what I have noticed immediately when I would bring in funny ads, the sales. At one point. I remember one time I had the same ad. I didn't change the ad spend or anything. The sales had tripled on one of the ads, and it was like the second ad that I had offered. And then I was able to scale more because I hadn't gotten to a point where I could keep spending more. You know, every time you increase your ads budget, you want to continue to be doing this, right? You want to make more or you want to break even, whatever your goals are. But for me, I couldn't. I was keeping this one ad. I had, like, a really serious ad that I just couldn't scale. And the moment that I brought in the funny ones, I was able to actually spend more and scale more. And that at that point, that was like a tr. Like a trip. I was like, what? Triple? Like, that was insane. And. But I've definitely, definitely noticed also the reach and how many people share how much organic reach you get because everyone's sharing it to their friends. And because, like, the toilet ad, for example, example, it was like, you probably look like this, or you're probably sitting on this toilet right now. You know, you'd have, like, Mary Smith be like, oh, my gosh, Yolanda, isn't this, like, this is you all day? You know what I mean? Or, you know, like, they would, like, send their friend, you know, to their friends. Yeah, they'd tag their friends. And so then their friends would go, who's this girl? And then they would, like, they would start talking and stuff. And so it was really cool to also see the organic and how much it was people were sharing it. And then to see, like, millions. It was like real quick. Like the first. It was like a year or two years. It was like 60 million views. It was like 60 million views. Like, that was insane. Like, it was absolutely insanity. And I wasn't posting.

Right. That's a lot of people.

Yeah. And I wasn't posting every day at all. I wasn't doing anything. It was just from, like. Yeah, just from paid traffic. And now we do, because we do ads for other companies that use just, you know, just serious ads. And now they've replaced, like, everything with fun, you know, fun. And they don't have to necessarily be, like, funny. Like, they don't have to have, like, kick, but just fun. Something that makes people go, oh, they don't take life too seriously. You know, they're a fun person. I want to work with them. If I'm going to choose someone to work with, I want to work with them.

Yeah. So cool. So. So afterwards, you obviously were doing it for this musician, the music business. But then, I know later you started. I don't know if you're partnering with brands or buying brands, but you have a couple other companies you started doing these for. You talked about. Because what's cool about this is you mastered this thing for your own business. And then, like, the skill set you mastered now you're able to, like, leverage to get equity in other businesses.

Yes.

For applying that skill, which is so fascinating.

This is so cool. And so a friend of mine had a cologne company, and they were running ads and they were losing money. And I was able to quickly identify a couple things. Right. Their ads were terrible and they didn't have a funnel. And so I was able to. I just called him and I was like, and again, I'm on the farm. So I'd seen it. And I'm like, so I'm like, starting an ads agency on a farm with no wi fi, like, at the Time, I didn't think of how wild this was. I just saw that it worked. And I'm like, it worked for me. It should work for him. And so I called him. I'm like, there's this thing called a funnel. And you, like, set it up, and it'll take me, like, a week. I gotta build it out. But let me run your ads, and let me, you know, kind of do this stuff, and we'll do a 50, 50 split. And he was like, yeah, yeah, let's do it. Let's do it. And so he had showed me his ads account. They were losing money, but they were still getting sales. And I was like, oh, if I just tweaked a couple things, I believe this would be profitable. And so, you know, worked out a 5050 rev share. And immediately, I mean, it was like, similar numbers to the book. I mean, it was like thousands a day. It was like, right away, and it was like these funny, ridiculous ads we're shooting with the cell phone. Like, this isn't, like video production, but the very first ad I shot in the backyard, I didn't even have the cologne. And I think this is a big thing for people. So there's two things here. One, I didn't have any cologne. And two, recognizing that anybody that sees this ad has never smelled this cologne. So I think most people would go, that's not gonna work, right? Like, there's even. You know, and we have no WI fi, and we have no. Like, there's so many things. But what I did was I was like, but wait, we have software. So I'd be like, guys, check out the cologne. And then we just put the cologne there. Like an image, you know, and we would say, you know, stuff like, are you this guy? It's like a lonely guy. Well, you got to smell good so you could have all the ladies. And then it. Show all these ladies around the guy, you know, so it's just like these images. Like, there's no people. And I'm in the backyard. Like, there's, like, pecans and, like, my mom's washer and dryers, or the toilet's, like, over there. Like, it's still there. Everything's still there. Yeah, like. Like the toilets there. But it just started selling. It's selling. So then I did it for a brick and mortar company. I did it for. We sell food. I sold. I set up the same ad in the same backyard, but I'm holding a plate of tamales, and I'm like, tamales? You want some tamales? And I'm in the ad, you know, and so I. It. But it just worked. And I saw it work across every niche. I saw it work across everything. And the. You know, the cologne company, we actually got a two comic club award for. Yeah. Selling millions of dollars of cologne that nobody smell before, which was crazy. So. Yeah, so it was really cool. It's like, once you master ads, like you can now, you know, most people, their. Their problem is traffic. They can't get traffic. They have a good offer, and they have no idea how to get traffic or they're not willing to do what needs to be done to get traffic. Right. Sometimes there's ego, and they don't want to, like, even how we went door too. Right. I love how, like, there was no ego. It's like, all my ego's gone.

I lost that years ago.

Doesn't exist. And so, yeah, it was like a quick. Yeah, it was. To have that now. And now I work with different companies. I have a very similar arrangement with each one, depending on what I'm doing. And some of that's everything, like building out the. Because I built out the entire funnel. I'm also like, this is how we build it out. And this is. It's not just the funny ads, but also, like, helping with the entire sales structure. And to me, that's so fun. I love it because you tweak a couple things, like just a few little things, and it makes, like, huge, huge differences. So, yeah, it was really cool to, like, acquire that skill. And then now working with other companies, companies, and, like, they've done all the work to create the products. You know, the cologne company did all the shipping. I'm not having to do anything. I'm just promoting them on the front end.

Yeah.

This is awesome.

Can we show one of the clone ads?

Yeah.

The top secret.

Yeah, let me. Okay, let's do it.

Okay, we're gonna show a clone ad right here so you guys can see it.

Hey, guys, I want to show you this amazing cologne. It's called lpr. And did I mention that it has pheromones in it? Pheromones are scientifically proven to attract women to men. What? Let me demonstrate. I'm so lonely none of the ladies love me I'm gonna die alone now watch what happens. I love you, Billy. Ma, ma, ma. I love you too, Billy. Ma, ma, ma. What am I gonna do? All these ladies want me. How am I gonna choose one? You don't have to choose one, Billy. You can have us both. Yeah. Click the link. To get LPR cologne straight to your door.

Okay, question that I think people are asking. You said you had no wifi. If you have no WI fi, you record the ad on your phone. Then how are you getting it on the Internet?

Oh, yeah, no, this is a good question. I left this out. Magically. It just appeared on the intern. When Elon did the. He. He came up with the wi. I was like, yes, I'm finally going to have WI fi. And it was like, not in your area. And I'm like, dang it.

Everywhere, Elon.

But where we were, there's like. There's crop circles everywhere. Like, if you had focused on our area, like, two people would have signed up. So. But what I would do is I would wait till my mom got home every day, and I would use her car because I didn't have a car either. And then I would drive into town to WI fi, and then I would upload the ads. And so there was a lot of, like. What was interesting, too, is I couldn't check the stats constantly.

It's not like, you want to refresh.

Yeah, yeah. Like, I couldn't always do it. Right. Exactly. It's just like, I just remember being like, please, little baby Jesus, please sell some stuff. My baby needs diapers. You know? And so I'd go down and upload the stuff, and then I'd go home, and I'd be like. I'd just sit there, you know, just waiting. Just kind of wait. Yeah, waiting, like. And I'd get mad. I'd get so mad at my mom because sometimes she'd come home late. I'm like, when are you coming home? You know, because I'm just sitting there like a baby. Like, just sitting there, like, I gotta go check these ads. And yeah, it was like. It took like, a few days. But what was cool was I didn't have a budget. I didn't have, like, a designated budget. I think the first day I spent like 60 bucks or 80 bucks or something like that. And so it wasn't a lot, but I made like 120. And so then I was like, okay, cool. I made 40 bucks. And so the next day I spent a little bit more. And then I made, you know, if I spent 150 bucks, now I'm making 250 bucks, you know, whatever that looked like. And I just kept on scaling until all of a sudden I had spent like, $10,000 that month. But if somebody originally had said, do you have $10,000 to spend? You know, I would have Been like, no. God, no. I'm not gonna spend $10,000. And I think also a really, like, really, like, big moment for me, too, was it was during COVID and I had gotten approval for a unemployment check, and they were like, here, you can go get your unemployment. And it was right before I kind of launched all these funny ads and stuff. And this kind of goes back to faith, right? And I look at the unemployment check, and I said, if I accept this check, I'm gonna get in a lot of trouble because I'm about to make a lot of money. And so I didn't take it. And I look back then, and I think if any single mom had taken that check, I wouldn't have been thought any less of them. You have a child, there's a check right here for quite a bit of money. That would have helped you. But I was so confident. Like, what you said, like, when you would say, like, a funnel works, when you would say, you can sell your stuff online, when you said, you can sell your. Your knowledge online, it just made sense to me, and I just believed you. And so that's such a huge part of my life, was that I believed what you said and that when the check was in front of me, I'm like, I'm not taking this because I'm going to get in so much trouble because the government's going to come back to me, and they're going to say, I made way too much money. Why did I take this check? Because I'm going to make way too much money this year. It's going to happen this year. And so I didn't take the check, and it ended up happening. You know, I ended up making more money than I'd ever made in my whole life. But it was just kind of having that belief and walking like you believe in it, not walking like you have a plan B. You're walking like you. You know, like, this is it. This is what's going to work. I believe it's going to work. And I'm just going 100 so much that I'm not even gonna. I'm not taking this check right now. So it's really, really cool. When I look back on it now.

I just recently read a book called the Magic of Believing. I'm not sure if you read it, but it's like a classic old book about that. And it's fascinating because I've said this before, but, like, I've never seen someone who's skeptical and successful, like, those two things don't go Together and look at just your story. Like every single time. You're like, okay, I believe in this thing. And so you just, you weren't skeptical. You're like, I believe it, I'm gonna do it. And then everything showed up, right? And it's, it's like to see the pattern in life three or four times now where that's the thing you're doing. It's like, hopefully people listen that because our society's taught us to be skeptical of everything. And it's just like, obviously you gotta protect yourself. But it's like, man, when you're skeptical, like it's just hard to. You don't take the steps forward, you're always second guessing and you don't make the actions versus like I'm just gonna believe and go and then see what happens. Like that's when, that's when magic shows up, you know?

Yeah, well, and I also think it's just like people hear the, the if you just. I, I make most my decisions just off like logic, like what you said, like when I would read the book, I'm like, okay, this makes sense. It doesn't matter if what I believe. It doesn't matter what my, my, you know, track record has. It doesn't matter. Everything that you said made sense. And when you said these are the numbers, this is all it has to do is convert at 1% on a webinar and you have a million dollar webinar. And when you break down the number, I'm like, this makes sense. That's all. I don't need the majority of people and I, you know, from the experience, going door to door, right? Nine out of ten people can tell you no and you can still, you know, get yes. A few percentage will. So there's logic there. It's when we start thinking emotionally and we go, but am I good enough? Am I this, you know, and what I tell everyone always. I was talking to a young lady yesterday who was actually in tears and she was so sweet and she was like, how are you so confident on what you're doing? How do you, you know, like, basically like, how are you walking in faith? You know, how are you so confident in what you're doing? And I'm like, okay, let me just stop right there. Everyone tells you you got to be great and you got to be so good. So everyone's focusing here. So for you to believe that you can sell something, you believe, you have to believe, you have to be amazing. So everyone goes to all these like life coach stuff and they're like, I'm amazing. I'm worth it. They wake up in the morning and they're listening to their mornings like, you are valuable. You are lovable. I'm like, let me just tell you something. A Chia Pet is so pointless. It's just grass. That's all it is. They have made millions of dollars. The Shake Weight is pointless. The pet rock is pointless. Millions and millions of dollars. And so she starts laughing and I said, do you believe that, that you could offer a fraction of the value that a Chia Pet offers? And she starts laughing. She's like, yes. And I'm like, so you don't even gotta be great. You just gotta offer something of some sort of value to the world and you could work for yourself and you could have a business and you could be successful. And at that point, it's just like, you don't gotta believe. You just gotta believe you're kind of good. Like, that's it. Like, are you kind of good? You know, and obviously do your best, be the best you can be, always be growing. But I think everyone thinks you gotta be like, like, I gotta be this, you know, perfect entrepreneur when I become this, then I'll do it, then I can do it. But hey, if you just have something, and you had always said something that was so powerful when you said, wherever you are, when it comes to selling education, is there someone that would want to be where you are? And that hit me and it was like, yeah, like I've toured and I've sung and even if I'm just singing at a restaurant, there's plenty of people that would rather do that than working at Starbucks, you know what I mean? And so, you know, if that's their dream. And so I just thought, yeah, that's. If there's just a thousand people a year that want the same dream that I have, if I sell a thousand dollar course, I don't know, my math right now is that a million dollars, something like that, whatever those numbers are, I can make a really great living. And that's just a small percentage of the world that just have to want to be where I am. And I'm not famous, I'm not Beyonce, I'm not any of those things, but I could help them get there. And that belief and so going, hey, actually you could just, just believe in little things and you could still do amazing. And I, I love that because no matter where you are, and then you can grow and ascend. And I don't know, I just thought that was really powerful when you said that.

So that's awesome. So cool. Okay, so for people watching this now who are, like, are curious, like, I want to make funny ads. Like, is there a process? Or, like, how can some. Especially somebody I don't consider myself funny? Like, what are some ideas I could. That you could help me generate? Like, here's something you could do or something that people watching home could do to create a fun ad.

Oh, yeah. Yeah. Oh, my gosh. Okay, so there's a really simple formula that I always tell everyone. You're hook is the most important thing. The first few seconds of your ad is the most important thing. You want to capture someone's attention. And so the easiest way to make something funny, even if you're not funny and. And even if your business is not funny. No, no, no business is funny, okay? Like, no business. Like, nothing's. Nothing's funny, right? Unless you sell, like, whoopee cushions or something. You know, like, there's, like, fart spray. Like, this is not funny. Okay? So if you're selling, like, let's say you're selling. I always use this example. Let's say you're someone that teaches busy moms how to make a living. What you do is you just write down what all their challenges are. So what's their challenge? You know, dirty diapers. Kids, they don't have any time. They're exhausted. You know, you start just writing all of their challenges, and then what you do is you take their challenge and you exaggerate it. And so. And this is like, I call this the Muhammad Ali, like, boom, boom, punch type thing. So this is like Muhammad Ali hook. So what you do is you say, hey, are you tired of, like, are you a mom? So you call out the person, hey, are you a busy mom who wants to be an entrepreneur? But it's hard for you to get started because. And boom boom punch is. The boom boom is you offer two, like, actual real, legitimate things. Like, you're having exhausted. You know, you're exhausted. You have no time. And then you offer and you feel you're tired of feeling like this. And visually, you just show the exaggeration. Like, there's a kid. Like, there's, like, there's a, you know, a bit of poop on the wall. You know, your hair looks like you just got, like, electrocuted. You know, you haven't done your makeup. Maybe your mascara is, like, everywhere, you know, and you have, like, a calculator, but you're trying to do sales. There's, like, the. The Dogs, like. Like, pulled your underwear out into the living room. You know, like, just exaggerating. Whatever the problem is. And we even did this with when we did Brooke Castillo's ad, when we said, are you tired of feeling stuck? And I'm, like, wedged in, like, two mattresses. Like, you can't even. Like, you couldn't even get yourself in. Like, it took, like, five of us to, like, even get me into the mattress, you know, but just showing, like. And so it's like, you're stuck, but, like, you're obviously in, like, a really weird. You're like, are you tired of being stuck? Like, I'm in a mattress. Like, guys, I don't even know how I ended up here. That kind of thing. Like, the visual is so easy to do. Like, you don't even have to be funny to do that. You know? Like, that's a really. You know, are you tired of being broke? You know, you're in front of the dollar store. Like, you know, like, just different things that you could be. That you could exaggerate. So really all it is is calling out your customer, writing down all of their pain points, and just exaggerating it. And you could just say, are you tired of this? And you just exaggerate the heck out of that. And that's all such a simple way. And the rest of your ad could just be. Doesn't. You don't even have to add a ton of comedy. But that first hook is so important. It already set the tone. And now you can say, hey, well, guess what? I have my new make, you know, $100,000 this year during nap time or, you know, whatever it is at that point. And then at. They've. You're. They're already hooked because you've. Because then they're looking at that, and they're going, that's me. And then they start tagging their friends like, hey, Mary, look, look, this is us. You know, like, we. They have all their mom friends, or they have their other friends that are in the same business or trying to achieve the same goal, and they start sharing your ad ad because it reminds them of themselves. And that's what you want. You want them to look at and be like, that's me. Because they like to laugh at themselves. Yeah.

So cool. Do you have a site where it just has, like, every ad you ever created, people go look at, like, I feel similar. The ads I'm proud of. Like, I want to display these as art because they're so cool. You know, it's like an App I want to show everybody. It'd be cool if you did something to go see. Like here's all Christine's ads she's ever written and created. Like, it'd be so much fun to see it all.

I have a bunch of ads. Oh, I should put them. Maybe I'll put them all on. Maybe by the time you air this, I'll have them all on there. Laughmyadsoff.com. yeah, so we have a bunch of. And we got a. I had bought a bunch of funny domains like, like whoopyourads.com and all kinds of like kicksome ads.com. so we're able to play off that word a lot. And then. Yeah, I have a lot of stuff there. Laugh my ads. Awesome.

So awesome. Well, this has been so much fun and I'm grateful for you. I know you've come and you know, you came to unlock the secret Star kids event and, and it was cool. Cause you taught this process to the kids and then you had all the kids going to write ads. So. All the kids. Yeah, maybe we can show something. I don't know if we can show the kids ads maybe. But like they all came back and they did ads and we had, we picked a winner who had the funniest ad. But it's cool. Cause even if like the adults are like, oh, I'm just, you know, all the kids did like, tell your kids, like, hey, go make me a funny ad. Here's the process.

Yeah, make your kids do it. Slave them away.

And then you did a fun hockey live and the same thing. I think it was cool because so many people in the audience there, like they've seen funny ads that again, big production companies make like, oh, I can't afford that. And all of a sudden they saw it and it's like, I could actually do that. Like it's something that's, you know, that it means something simple and real. Yeah. Cause it was just using, leaning into the humor and the scripting versus the high production and stuff like that. But I think it's what you're doing so good for just our community and for everybody and getting people belief they can do it. And it just makes ads more fun too, which just makes the Internet more fun, you know.

Right. Well. And you know what, what's so cool is so when I was younger, we used to make like just funny skits and I'd always, you know, dreamt I thought, how funny? How fun would my life be if I could just do this forever? And then thankful to you you're like, hey, this is how you can turn anything into a business. You know, it's a funnel. It's a funnel. And when I saw the funnel, I'm like, oh, yeah. So now I can just make funny skits. And then I just say, want to buy something? You know, I just add a call to action. Now I do get to do this. So every day I'm like, oh, my gosh. I actually get to do this. That thing that I wanted to do when I was a kid, I just got to sell something on the end. And so thank you for that, Russell. That was that you. I live my. My life dream now because of you, so thank you.

That's the greatest thing ever. I love it. Very cool. All right, so everyone go to laugh my ads off. If you want to go check out some more of the videos and see that. Thank you, Christine, for being amazing, for being here and sharing this with everybody.

Thank you, Russell, so much.

It's awesome.

Thank you. Thank.

You.