🔥 How To Dominate ANY Advertising Channel Or Market (First Principles Of Marketing)

Founder Sabri Subhi joins me now in the studio. I really look at business as an incredible vehicle to really, like, make good and make change in the world. It almost seems like after trying what everybody else said, you went back and applied a first principles approach to it where you figured out, okay, at the most basic fundamental level, what is working. And it seems like you then built upon that foundation and then scaled that up. So I'm curious to know, what were those fundamental principles? Like, what was that message that is uniquely yours that you built at that. At that. In that space? Yeah, it really was, you know, boiling things down to its first principles and just looking at, like, okay, forget what people say that you should do, but, like, what should you do? Right? And the only way that you can find that out is by trial and error. So really I studied, like, human psychology and human behavior, you know, like the madness of crowds and all of these social science studies around how people act and how have they acted over the years. Right. And what has changed? Because a lot of people obsess over the technology or, you know, the new text message abandonment cart sequence when someone comes to your checkout and all these real tactical, shiny things. And unfortunately, like, we're in a day and age and especially in a place where, like, in the business building market where we've reached boiling point of like this mass hysteria where everyone thinks it's like the funnel. That's the thing that determines, like, if you're successful. It's all you need is a funnel. All you need is the technology. And what I've realized over the years is that it is very rarely the technology that is the deciding factor of whether something is going to work or not. And I'm not saying, like, technology is incredible and we use a lot of it in our businesses, in our funnels and all that kind of stuff. But it's not the determining factor because if you get the marketing and the psychology wrong, you can't get the technology right. It doesn't matter. So I really chose to spend my time and energy in becoming a master of human psychology. And not just the technology or not just the latest ad hack or the new, like, channel and medium. I want to study people, and then regardless of what that new medium is, I can move into that market. And I understand humans and I understand people and I understand human psychology and behavior. And I just apply those models and those mental advertising models that I've built over the years to whatever advertising channel it is that I choose to advertise on. And I will go out there. And I will take the lion's share of that market. Hey, guys. We're coming to you from lockdown in Melbourne. If you enjoyed this video, please like and subscribe. Share it with a friend. We're dropping a video like this every day on YouTube, and I will see you in the next video.