How To Get Anyone To Do What You Want (Dangerous)

This is Dom. He's not six' five, doesn't have blue eyes or work in finance, yet women are hunting him down and even showing up to his workplace unannounced. They have been coming to the office unannounced. Why? I've hijacked his dating profiles for two weeks, applying six of the darkest psychological principles that exist to turn him into the Riz king and flood him with matches. And if you're wondering, no, I'm not some sleazy pickup artist. My name's Sabri Subi. I. I have a wife, three daughters, a hundred employees, and I'm an investor on Shark Tank. These principles are so powerful that I've used them to do over $100 million in sales. And you can use them, too, but in the wrong hands, they're dangerous. To put these to use, I needed a participant. So I went to the most single guy I know. My videographer, Don.

Hi, Sabri.

Hello. Are you on hinges? Yes. How's it. How's it going? Are you getting ready matches? I didn't want to go too hard on the guy, but this needs some work. Oh, he's ugly. Shit. I would not swipe right on this person. How long have you been on Hinge?

A couple of months.

How many matches have you got?

Zero.

Zero. All right, let's see what we're working with. The most important thing is naturally your profile pictures, because that's what's gonna stop somebody. These photos, they don't really project probably the kind of lifestyle or really even show you to the best ability. Yeah, there' absolutely zero source here. A voice prompt as well. Can we play this?

Yeah. Recording voice memos on Hinge.

Yeah, that's not the best thing to have on your profile. We've got some work to do, but you are in good hands, which leads us to psychological hack number one. So we head out to get Don dripped to the nines and bust it down Iman Gazi style. But no, seriously, I wanted to transform him into the old money don't. So we went shopping for a nice polo, some casual dress pants, and boating shoes to give him that understated luxury look. And the first one is a high appeal to status on these dating apps. People want to do anything that they can to project a high social standing, whether that's using material, objects and cars to really have that appeal and portray that lifestyle.

I just went shopping with Sabri to get some new clothes. Not stuff I would usually get, but, you know, I'm just going to listen to the man and See what happens.

But this tactic goes deeper than dating in business. It's just the same with how Rolex or Ferrari always partner their brand with a luxury lifestyle. They use status to create desire. All right, Don, come out, Man. This is what I'm talking about. You look so much better. The boy is dripped out. It's got the Prada shades, not even the same man. We need to get some profile pictures, couple of candid shots. Which leads us to our second manipulation tactic. People 100% judge you by your appearance. Oh, yeah, okay, that's bossed out. But it runs a lot deeper than aesthetics, because confidence in one area, like the way that you look or the shape that you're in, spills over in how people are going to judge you in other areas. If you have one area of your life sorted out, that is your appearance, it exudes confidence and capability in all different other areas of your life. In marketing, having a good website, product, photography, video, even your brand and your fonts can largely impact the overall perception of the quality of your products and service just on design alone. But we weren't even close to being done yet. If we wanted to get this man a date, there was still a lot of work to be done. The reality is, if you are a guy on dating apps, the odds are still stacked against you. On platforms like hinge, the top 20% of men get 80% of all the matches. For the average guy, the odds are rough. But here's the thing. Nothing beats the laws of human nature. This third principle is a bit dangerous, but it's what's going to get his profile to catch on like wildfire. We need to flex on him a little bit, though. Get some shots with you. And I've got the top. This is the real deal. All right, Don, get in. Now we're cooking. You need to get a hand on the steering wheel through the windshield, the over the shoulder look, chop the glasses on Don, apparently.

Is that not like a bad.

We want to sell the fantasy that Don's life is aspirational by presenting a lifestyle that others fantasize over. Whether it's being very adventurous or having a lot of luxury in your life, it makes someone seem more appealing. Look, this is a very risky strategy to employ because it can attract people who are just not going to be the right fit. But it's so powerful that we had to try it. But this strategy carries over to business as well. Rolls Royce, they don't sell transportation, they don't sell cars. They sell luxury. They sell the experience of their Brand selling a dream and the whole aspirational lifestyle makes a product seem more desirable. As people want to enhance their lifestyle, they do not want to buy products. He looks like a crypto millionaire. This gu sick. It's now time to use hack number four. Realistically, the number one game changer that you need to blow up your profile is just one shirtless pick. Drop down, do 50 push ups, get a bit of a pump and then we'll sit you on the front of the car, take your top off.

Shirtless. If it's going to give me more matches. Yeah, honestly, why not?

Next up is the authority bias. People tend to trust and follow the lead of people that project authority and confidence. A diabolical pump, man. Don, you're a machine, bro. Where is all this energy in the office? Confident and bold behavior signals leadership. Brands that exude confidence are seen as being more authoritative and consumers are more likely to trust their recommendations and to buy their products. We sit him on the front here. We've got to pull out all the stops if we want to get this guy a date. Apple consistently communicates about being the leader in innovation, which signals to consumers that they are buying into the best. I feel like that's the winner. That's the best one yet. It looks good. Yeah. But just as we're getting one more shot for good measure, Introducing Don 2.0. I had him set these as his new profile pictures. But none of this matters if we don't implement the last two hacks. These photos are fucking fire. Now it's time to tell people what it is that you're looking for. When people are on these apps, they're just so bored and sick and tired. They get in a pattern of just people saying the normal crap, boring stuff. Netflix, music, movies, sports, football. We're going to have a little bit of fun here. I'm married to the grind and have a rescue cat named Taco. Just looking for my next big project. Just kidding. I'm not always working. But the cat is real and yes, his name is actually Taco. So I know it's different, but that's what we want to be. We want to be different. We want to give someone a bit of entertainment, a bit of fun, a bit of humor. We have a saying in sales and marketing. If you can make them laugh, you can make them buy. People are bored. They're bored with their everyday life. That's why they're on these apps. They're looking for connection. They're looking for something a little bit different. In this section let's have a little bit of fun. Like Drake says, I'm looking for a pretty girl and an honest one. Brands like Old Spice use humor to make their brands more memorable and the whole experience of being advertised to much more enjoyable. Before we set his profile live, it was time to use the darkest strategy of them all to hopefully get this guy on his face. First date in years. Next up is scarcity and mystery. By not being emotionally available or predictable, it creates an air of mystery where people want to find out more. When something is perceived as being rare or hard to get, people have fomo, a fear of missing out which then creates more desire. High end brands like Louis Vuitton rarely if ever go on sale and have a take it or leave it mentality. And this approach signals an aura of exclusivity and the sense of challenge fuels their attraction. For this one, I wanted him to use the video feature to show that he has options. You sound a little bit robotic. I want this like this, a little bit more casual.

I'm super selective, so don't get mad if I don't reply. I know you do the same thing all the time.

Nice and confident. Dom, my man. Now it's time to finally set his profile live and see just how well these psychological hacks work out in the wild. So I really hope this works for Don. I'm very confident that it will, but I am very, very hopeful that it does.

Sorry, sorry to interrupt, but you have to see this. My hinge is popping off.

How many matches do you call?

Like 20 matches.

20? Dude, have you messaged any of them yet?

Yeah, but they all think that I'm like a crypto millionaire and want to be taken for a ride in the Ferrari. Been messaging some of my matches and you know, they're not really getting anywhere. It just feels like a lot of these people on here want to use me, be taken to nice expensive restaurants.

Yeah, yeah, yeah. Look, we probably need to strip it back. Like we know the funnel converts now. It's actually probably converting too well. So after a few days I had to go back to the drawing board and I still kept the key pillars in there, but I had to remove some of the just more darker strategies. What is it that you want, Don? Like what is it you're looking for?

I just want someone who understands me, you know, someone who's going to accept me for who I am.

I had him bring things back just.

A notch and I'm currently chatting with a girl that I like. So yeah, I'm going to keep it going and see what comes out of it. All right. Well, it looks like we're gonna get coffee. What should I say or do when I'm on the date?

Yeah, look, I think the. The most important thing to think about is that you want to try to remove as much nerves and just be comfortable in yourself. You got this, man. You're all good. You got it.

Cool.

So with that, I sent him on his way.

All right, so I'm on my way to meet this girl. Don't know what to expect. Pretty nervous, not gonna lie, but fingers crossed. Guess we'll see what happens, though.

There you have it. Those are the six psychological principles. If they work for Don, then they'll work for you. If you like this video, check out this one on Tinder. Copywriting hacks.