Nate TilleyCo-Founder, ROAS · Direct Response Expert

How To Hit Your Target Markets ‘Bullseye’ And Explode Your Sales #shorts

Name: How To Hit Your Target Markets ‘Bullseye’ And Explode Your Sales #shorts
Uploaded: 2022-07-28T00:49:28+00:00
Duration: 56 s
Channel: Nate Tilley
Description: A short YouTube video (creator Nate Tilley) advising marketers to target a single, concrete individual within their audience (a persona) — e.g., "Larry,"…

28 Jul 2022 · 1 min

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A short YouTube video (creator Nate Tilley) advising marketers to target a single, concrete individual within their audience (a persona) — e.g., "Larry," a 25-year-old male — and build all messaging as if speaking directly to that person. The speaker argues that focusing on a bullseye persona clarifies creative choices (shows, music, clothing, relationship status, job) and makes messaging more impactful; it also notes that broader audiences will still respond when the core desire is addressed.

Chapters

Your target audience is one individual. You basically say, okay cool, it's a 25 year old male. You give that male a name. Then you think about what Netflix shows do they watch, what artists do they listen to on Spotify, what do they wear, what do they do for a living? Are they single, in a relationship on Tinder, who are they? We'll just call them Larry. And then everything that you do is completely targeted to Larry. When Larry reads that, it says if you are reading Larry's mind, specifically talking to him, everything that you put out, it strikes like lightning. When I tell people to do this, they freak out. What about Sally, who's a 26 year old woman? She's not gonna buy from me. Why do you say that? You will still get the other people if you're talking about the overarching thing that they want but you're zeroing in on the bullseye. Who is the individual within your target audience?