A brief speaker-led guide on capturing and retaining audience attention. Emphasizes the importance of a compelling opening (hook), defining the story's objective (outcome vs. telling for its own sake), and making story depth proportional to the value of the outcome being sought.
This is something that is worth your attention. Catching, hooking, retaining and converting attention. The first thing is to open up the story in a very compelling way, right? Because if you don't catch somebody, you don't hook them. It doesn't matter how good the back half of that story is. That's where most people fall flat. What is the elements of that that is going to retain the attention and what the outcome of that story is? What is the objective that you're telling it for? Are you telling a story just for the sake of telling the story, or is it to get a defined outcome? The higher the ticket, the more comprehensive the story needs to be.
