Sabri Suby explains how to spot a legit digital marketing agency. Check if they practice what they preach with their own marketing, verify they have real expertise in your channel, and expect them to run tests and split-test campaigns. Avoid agencies using templated approaches.
If I run something and it works the first time, I'm like, oh, fuck. Like, there's no moat around this thing.
Leah asked, what are the questions we should ask agencies that we want to hire to do this for us? Such a great question. I've had so many people that just don't work, and it's been such a waste of money because they sell so well upfront, and they start using template approaches that don't work for our brand. So once signed up with them, you can't get out of it easily. So what would you say?
I think that the first thing that you want to do is you want to have a look and make sure that that agency is doing the same thing to grow your business that they're trying to prescribe to you for their own business. Right. And the reality of it is, like, I see all these digital marketing agencies talking about growing businesses with digital marketing, and they're not using digital marketing to grow their own digital marketing agencies. It's like, come on, come on now. So, like, it's like you want to look at people that are practitioners that are actually doing the things that they're telling you what to do. Okay, let me look at your funnel. How much are you guys spent on Facebook ads? I see you're not running any Google Ads. You don't rank on page one of Google. Like, why? Oh, like, we only to do off word of mouth. Okay, so we should do word of mouth. That right? No, no, no, no. Right. You need somebody that's actually gonna do the thing that they're telling you to do. Do in my own agency is exactly like that I'm telling my clients to do. And what we're selling our clients is exactly what I am doing. That's exactly what I've done to grow my business from 0 to 20 million bucks a year. I'm doing the same thing, right, that I'm telling to do. So everything is congruent with the actions and what I'm telling them to do. So that's the first sniff test, right? Just to see if this person is legit. And that's the major thing that you want to look out for. Like, and then you want to naturally look at, do they have expertise in just one industry or do they have an in. Do they have experience in a multitude of different industries? And how willing are they to split test things when things aren't working? Because it doesn't matter how good you are. Like, it is very rare just to hit it out the park straight out of the gate. Right. It was easy. Everyone will be doing it, guys. It only takes a pulse and a credit card to get a Facebook ad up and running. So it was as easy as that. And everyone's going to be like billionaires with six pack abs. But that ain't the reality. So you just got to be fully understanding that, like, I am going to need to put some money in harm's way. I'm going to need a light, some money on fire to get the data. We call it buying the data in my agency. And you have to go in there knowing that, like it's. You're not going to hit it out the park. You got to put money in harm's way and then you go to split test and you got to find out what works for me. If I run something and it works the first time, I'm like, oh, fuck, there's no moat around this thing. Right? Because anyone can do it. I want to be the person that can withstand the hottest fires that I know that my competition won't be able to withstand. And so I really enjoy the adversity and I really want it to be a difficult path to reach the summit. So I know that most of my competitors will stop and quit. So when I do arrive, it's so much sweeter and I know that it's not just like another competitor can do this in two or three weeks. It's gonna take time. Hey, guys, if you enjoyed this video, make sure that you click the like button and subscribe. We're dropping a video on YouTube every other day and if you've got any questions about any of the content that I covered in this video, just basically leave a comment with Heysubree in the comments section. And every week we're also trying to go through all those questions and get them answered. I so go ahead, click subscribe and we'll see you in the next video.
