Nate TilleyCo-Founder, ROAS · Direct Response Expert

How To Launch And Scale An 8-Figure Business #shorts

Name: How To Launch And Scale An 8-Figure Business #shorts
Uploaded: 2022-07-26T07:04:25+00:00
Duration: 39 s
Channel: Nate Tilley
Description: A short YouTube clip by Nate Tilley that advises founders to compare customer acquisition cost (CAC) to customer lifetime value (LTV) as the core test of…

26 Jul 2022 · 1 min

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0:39

A short YouTube clip by Nate Tilley that advises founders to compare customer acquisition cost (CAC) to customer lifetime value (LTV) as the core test of whether a business model is viable. The speaker emphasizes that initial launches rarely succeed immediately and recommends ruthless execution: optimization through split-testing (prices, offers, angles, hooks), experimenting with audiences and traffic channels to find a profitable pocket, then scaling the model once unit economics work.

Chapters

What is the ratio between my customer acquisition cost to my ltv? They're the kind of numbers that dictate whether or not your business model is a business model or it's just an expensive hobby. And then you have a look at what is it within your power that you could manipulate to make it so your business model does stack up. Because it's very rare that you launch an offer and straight out the gate that thing's a winner. It's usually ruthless execution and optimization, split testing, different price points, different offers, different angles, different hooks, different audiences, different traffic channels to find out that pocket where the business model does make sense. And then scaling it up.