Short YouTube monologue advising ecommerce sellers how to increase day-one average order value (AOV). Recommends offering express and non-express shipping, adding extended warranties, and using data-driven upsells — including upselling much higher-priced goods (10–30× the initial sale) — to raise AOV so higher customer acquisition spend is sustainable.
Your average order value is going to determine how much that you are able and willing to spend in order to acquire a customer. What are some of the ways that you can impact Day one average order value? Great question. You really want to be having express and a non express shipping option. You want to have extended warranties added to them. Then you want to have upsell number one where you upsell based on what other customers have bought. Or you've got something that's anywhere between 10 to 30 times what you asked on the initial sale. So you should always be trying to upsell higher value goods off the back of the first purchase. So the higher your aov, the more money that you can spend. The more money that you can spend, the more customers that you can get. If you can go out and get all the customers, you win the game. It's over, done.
