Nate Tilley walks through a lead follow-up system for local businesses that funnels prospects from ads and forms into booking sequences. The system branches based on whether they book, show up, or go silent, with unresponsive leads staying in follow-up for up to a year.
Guys, for the longest time I was always selling ads, but I didn't realize that this was the main thing that's the most important. So like this is our follow up system. We get ads, we get the lead form survey from the website, we get our landing pages, we get qualified leads and then they all go into these campaigns. If there's no response, they go out for one year. They all are trying to get people to the booking system. If they're booked, yes, no, if no, they go into this. If yes, then they go into the appointment booking confirmation sequence. If they show, we ask them how their appointment was. If they sold, we get a review and referral from them. And at any part of the process, if we lose them, we're going backwards and we're moving them back through all this stuff. So yeah, guys, this is just like a really good snapshot for local businesses. It covers the main things that we talked about. Speed to lead, no lead, slip through the cracks, make sure that all the appointments are confirmed, make sure you help them show up and that's pretty much it.
