Nate Tilley walks through selling a £30,000 Formula One simulator with a £2k Facebook ad budget. The strategy stacks granular interests: F1 driver fans, luxury brands like Mercedes and Rolex, racing academies. They start in the UK, test broad age ranges, then refine based on phone interviews at week four to learn if buyers are parents or influenced by kids.
It's insane. Like, it's a £30,000 Formula One racing car simulator. Right. I understand what we're stacked up against.
So we're changing the structure a little bit today. I'm going to start with opportunities from a copy point of view. So this is a client that is in like basically in copy stage and so we want to get some ideas on where you would go with it and just kind of understand how your brain work and then. Yeah. And then kind of use that moving forward. So, Chelsea, take it away.
Cool.
You don't even need to explain this one. I know it.
Okay, perfect. I thought you might.
Yeah. We actually went over in the Google AdWords meeting as well. So I'm fully. And I listened to the kickoff call.
Yeah. Okay, cool.
So I know this one. And so first of all, what geography are you thinking you're going to target?
I'm thinking uk. I had a look at Matt's research and he said there's a lot of search coming from Netherlands as well.
Yep.
But considering the small budget, I think I want to start with UK first and see how that goes.
That's what I would do, without a doubt. So I definitely go for the UK market because, like, I don't know if he's going to be dealing with the leads or not, but whoever is, I assume that they're going to be British and it's just time barriers and there is. There's so much search even in the UK because I did the keyword research, I had a look and there's enough search traffic because you've only got a tiny 2k budget. Right. So because you're going Facebook and you can get mega, mega granular with the targeting and you know the UK, I think there's like 80 million people there or so. Yes, I understand that. Like it's. It's insane. Like it's a £30,000 Formula One racing car simulator. Right. I understand what we're stacked up against. So I just get mega, mega granular. Like I'd go like, who's that handsome British race car driver? No one knows him.
No, I don't know who that is.
About, but I can't think of.
What is his name?
Hamilton.
Yeah, yeah. Louis Hamilton.
Yeah. So he's British. Right. So, like, I would definitely be like getting him. I'd be layering him as an audience. I'd be like, I'd get like, so. So granular, like who I exactly thought would be the absolute ideal buyer. So I would like target his. I would find like the Top F Top 5F Formula 1 drivers in the world. And I would target their fans and then I'd probably layer them on with the people that like Mercedes Benz, Rolex, all of that. Like, I'd basically. Because you can't target based on income. Right. So you have to basically go around it in the long way so you find all the luxury brands and then target that and that and just hope that from targeting the top F1 people with that interest in there. And like when you go into the interest targeting, you type in like Formula one racing. Is there, like, how granular can you get? Is there anything around like F1 racing, video games or anything like that?
I haven't had a look, but I'm sure there's an F1 racing.
And then I would find out, like the academies in the UK that you go to to become a Formula 1 driver. And I would also layer in their pages and their interests of their fans.
Yep.
I just like, basically just keep on stacking interest on because I've only got $2,000. Right. So how do we go to the bullseye. Bullseye of the bullseye. Like the right dead white hot center of that. And then that's who I would target. And I would speak to those people directly in my copy.
Yeah. Okay.
Buyer is a parent, age 45 to 65. Yeah, I don't think that that's who we're targeting. I think we're targeting the children. Who's going to influence the parents to buy it?
Yeah. So that's what I'm hoping to do. So I'm going to target the younger people. So they go, oh, shit, I want that. But then they also need to. And I can't. I don't know how we're going to get this. But they also need to have parents who are rich as fuck.
Yeah, well, the way that. Yeah, like, so I would. I would leave the. The age banding open.
Okay.
So I wouldn't just talk. I would target. I would have a nice. I would let like the cost per lead dictate where my buyers are. Right. So I would just go open because you never know who you're gonna get. Right. And then once we do get a few leads and there are a few conversations, I would be wanting to jump on the telephone after four weeks client and interrogate the shit out of them and basically being like, okay, so out of the hopeful people that you spoke to, who did you speak to? Was it the parent? Was it the child? Was it on the call, did they say that they came to you and like, and asked them to call you. Like, are you thinking it? Like, do you know? I mean I really want to find out what that is.
Yeah.
Because like going, putting all the luxury brands on there is not going to work if we're targeting the children. Right? Hmm.
Yeah.
That's going to the only thing that like, so like that's just one stack that we're going to layer on. But yeah, I would open up like Facebook Ads manager, start to build out the audience because I assume that he doesn't even have a list of buyers that you can do a lookalike on. Yeah. So like basically just start to build your audience and effectively think about how do I get like to spend the 200,000 you're probably gonna what need. I mean the 2,000, you're gonna need like an audience of around 150,000 or so. Right. So I would just basically think how could I build what would appear on paper to be the most qualified list of 200,000 people that are in the UK? Alright. Lewis Hamilton's number one. Okay. Then you got like Max Verstappen, Valturi Botas, Charles Leckerch. So. But Lewis Hamilton is number one. I've gone to his Facebook page is 4.2 million people. Right. I'm gonna say that at least 1 million of those are in the UK. So either I had a knife to my neck and I had to get at work. I would basically target exclusively Lewis Hamilton's audience with a layer of gaming and luxury brands on their open age banding and I would, I would just lead straight in. Like, do you know like how many training sessions Lewis Hamilton did? Because I know he started when he was really, really young. Right. And I would basically say that like the equivalent of how much that he used to race at the Formula One track would cost the average person £181,000 per month or £181,000 per year. Right. And that's fortunate for him because he got a Mercedes Benz sponsorship when he was 16 years old. But not everybody's that lucky. So what's the next best thing that you can do than training on a live track? It's a simulator. Da da da da da. And then that's how I would build my story. Yeah. So full story hook lays it into the fans of that audience calling out Lewis Hamilton with an image of Lewis Hamilton. If I can get that across the line, if I can't, it's okay. Like, but you will be, there'll be lots of images that are open license. He's a freaking formula one Rice car driver, right? And I just go crazy. Like, the secret of like. And then you could go full story lead, use him, target his audience. That's the way you're gonna. That I would do it. I absolutely had to make it work. Hey, guys. We're coming to you from lockdown in Melbourne. If you enjoyed this video, please like and subscribe. Share it with a friend. We're dropping a video like this every day on YouTube, and I will see you in the next video, Sam.
