How To Sell Anything For 23x More Than The Competition

All right, I just found something that I have to share with you guys. Check out this jar of moisturizer here. Guess how much this thing costs? $10? $50. $100. $4,225. I had to get to the bottom of this, so I went directly to their store to ask what makes it special. Miracle broth. Miracle broth?

Yeah.

What on earth is in this stuff? And what kind of dark psychological tactics do these guys use to sell it for 700 times more than the competition. They do it using something called the hero mechanism and all the big. Once you learn about them, you cannot unsee it. And they can transform even the most ordinary product into a luxury good. Oh, I'm going to buy it. In this video, I'm going to be running you through my step by step process on exactly how to create one of them for your business so you can use their same secrets to 5x your profits and make millions. If you don't know me, I'm Sabri Suby. I'm an investor on Shark tank. I've generated $7.8 billion for my clients. So what exactly is a hero mechanism? Is the unique way, method or material that enables product or service to deliver the desired benefit. It explains why your prospect will succeed with your offer. It gives them a solution that addresses what they were missing in the past. And these guys do it better than anyone with their cell renewing Miracle Bro. Proprietary formula known only by a few scientists. What is Miracle Bro? It's a fermentation from Seek help. Okay, and what does it do? After some digging, I found out that this company, lemur, does over $1.2 billion in sales per year. So before we up one of these hero mechanisms for your business, there are two key things that your business needs to have in order to make this work. If you want to build an amazing company, you want to sell a product or a service to a starving market. And the skincare market is just that. They are selling what everyone on the planet wants, which is to look better, to look younger, and to be more attractive. I invited Siobhan, the biggest skincare connoisseur in the office, to come along with me to investigate the dark reality behind these brands. This is the one. This apparently is the goods. No, it's glued shut. That one's open. And this is part of the reason why these brands are able to charge such absurd prices. $4,200. Right. But even if you're selling to a starving market, unless you get this next point right, it really doesn't matter because starving markets are highly sophisticated. This year, the skin care market will do over $188 billion in sales worldwide, with an estimated 20,000 DOL brands fighting it out for this pie that will make your skin crystal clear. Your skin. Okay, so to craft an offer that is going to sell like crazy, you first need to understand the persistent reason behind the problem your prospect faces. By the time that they've come to you, they have already seen numerous other offers claiming to give them the solution to the problem. That they have these other solutions, they may have not worked at all. Maybe they partially worked, or maybe that they fully worked for a period of time and then they stopped working. Once you've got these two things on lock, you're now ready to start crafting your hero mechanism. But first, let's find out what on earth is in this stuff. The formula is secret. They don't tell anyone the formula, of course. Okay. I needed to see if any of these sales people were willing to budge. But none of them would give me even a straight answer. Vitamins, minerals, Sunflights. Anything. Yeah. Miracle growth. So how does that make it different? I say you just try it. So it is really a miracle. Yeah. Miracle. Broth undergoes three to four months of fermentation and exposure to light and sound waves, unlocking the renewing power that makes Le Mer's benefits so unmistakable. I can't even keep a straight face reading this shit. It wasn't until one of their sales reps revealed to me Le Mer's darkest little secret. She told me that their $4,000 cream had the same ingredients as a six dollar jar of Nivea. It's more pain y. Good old Nivea has the same base ingredients as La Mer. And it's not just Le Mer who's getting away with this. I asked one of my team members to bring in her favorite skincare products. Just listen to all the hero mechanisms that she lists out without even knowing it.

This particular one is red light therapy.

Red light therapy.

You want to reduce those fine lines and wrinkles that you get as you get older. This is microcurrent and nanocurrent. It puts microcurrents into your skin. Skin and stimulates the muscles or uses ems, Electrical muscular stimulation. So basically you push it up and hold the muscles up and it stimulates and you just keep like you use it to contour your face. This one is a collagen mask. So this is basically just to increase the hydration in your skin. And we're just going to put that.

On there, how does it look? It really goes, oh my God. People buy these products because the companies behind them are master marketers. And we do this by asking three crucial questions. One, why does your prospect have this problem in the first place? Two, what other solutions has your prospect tried in order to solve this problem in the past? And you need to list all of them out. And three, why don't the existing solutions in the market solve this problem? Where do they fall short? Let's look at this one for one skin, a company that has apparently developed the first molecule to reverse the skin's biological age. Our science powered by the OS1, the peptide proven to reverse the skin's aging. Cellular senescence is the root caus of aging. Over time, with increasing environmental exposure, your cells experience DNA damage. As this damage accumulates, they enter a stage of dysfunction called senescence. Often called zombie cells. Senescent cells secrete pro aging factors that drive healthy neighboring cells to age faster and become senescent as well. So this section addresses why our prospects have this problem in the first place. Place. So what other solutions has our prospect tried that hasn't gotten the results that they wanted? Well, if you think about it, these guys have probably tried numerous expensive skin care, anti aging creams, laser treatments, facials, diet changes and supplements. Yet they're still aging because they do not have this secret molecule. Why don't the existing solutions on the market solve this problem? Where is it that they fall short? Well, according to their copy, the more senescent cells that you have, the older that your skin acts. And existing products on the market do not block senescent cells from being produced. And then the hero mechanism is unveiled. The proprietary OS peptide boosts DNA damage repair in senescent cells, preventing them from secreting pro aging factors. This effectively stops the spread of senescence and reduces your skin's biological age. At a cellular level, that is a hero mechanism if I have ever seen one. It might sound simple, but answering these two three crucial questions will literally put you ahead of 99% of your market. Because most business owners, they try to compete by simply screaming louder. They spend more money on ads they discount harder rather than stopping and looking at their product or service and thinking, how can I differentiate either my product, my service, or even the messaging. All right, now that we've gone out there and gotten all the raw materials, this is where the rubber meets the road and how we craft the hero mechanism behind the solution.

Every face cream has the miracle problem.

Yeah.

Why is this one more expensive than the other cream?

Oh my God, I feel amazing already. A shining bowling ball. Do you use this product? Of course. Yeah. And we do that by answering the first question of how does your product or service solve the root cause to your prospect's problem in a unique way. This can be done in some unique framework, a process, an ingredient, a way that you process those ingredients. Use your creativity and don't come up with excuses. There is always an angle. And the second question that we have to answer is how is our product or service superior from all the other alternatives that are present out there in the marketplace that our prospect has likely tried but have not gotten the results that they wanted in the past? What makes it better? Are the ingredients activated? Do you source them from some remote village that you really makes it hard to get to? So once you've answered these two questions, now it's time to start cooking. And how are we going to present our her mechanism in a way that is new and exciting? You want to use words like breakthrough or new or groundbreaking or a patented process or proprietary system, a patent pending, anything that makes it feel exciting and unique. La Mer's proprietary biofermentation. Then you have to give your hero mechanism a cool name. You'll notice that at all of these examples, they always give it a name that is catchy. Miracle broth.

The proprietary os, peptides, microcurrent and nanocurrent.

It doesn't even need to be related. You can call it the red diamond method, the brave bison, but you need to come up with a cool name for your hero mechanism so that it sticks.

Miracle broth, ems.

And then we need a credible authority figure who is behind this hero mechanism. We've got a dermatologist here. Miracle broth. Miracle broth is a ferment of macrocystis pirifera. No one's gonna know what macrocystis pirifera is, but you've got this dude in a lab coat. You've got sea kelp flying through the ocean. He's a dermatologist. It is the appeal to authority that makes whatever comes out of his mouth much more believable and adds depth to the claims that he's about to make. Now you might be thinking, hey, Sabri, I don't have a credible authority figure.

Or I'm just getting started in business.

If that is the case, the next best thing is an unexpected source of this information. A common man or woman that is a relatable figure that has gotten this result or has made this incredible discovery just by stumbling across it by pure dumb luck. You can go with things like Melbourne Dad, New York Mother of Two, International man of Mystery, or some primitive African tribe. And then you wrap all of that up into a banging hero mechanism that allows you to stand out in a sea of competition as something that is new and unique. And that is how they're able to sell a jar of this goop for 4225 doll. If this all sounds like it's too much for you, I have created this in a tool called Kong, where you just put in the details about your business and it will spit out a hero mechanism for you. You can get the link to that in the description below and also watch this video to make more money.