How To Sell More Cars With Paid Ads ~ California Car Dealership Sells 19 Extra Vehicles In July 24!

This is a YouTube presentation by Nate Tilley promoting Shift Social's Scale 3.0 program using a California dealership case study. In the first 30 days of a July campaign the agency reports 19 car sales attributed to the ads. They generated 185 leads, reached ~46,000 people, produced ~2,600 website visits following lead-gen ads, and spent $1,258 on the campaign. The talk describes creative strategy (about 20 custom graphics, inventory ads, ads in Vietnamese), tracking/matchback attribution, a test-drive booking flow, and a sales offer (Scale 3.0 plus a Facebook Marketplace tool).
Questions this video answers
19 cars.
$66 per car sold.
185 leads.
Approximately 46,000 people.
About 2,600 website visits.
Chapters
Dealership owner. Look right there. 19 sales, $66 per purchase, $66 cost per car sold. And wait, I'm going to show you the exact ads that we use to do that.
Are you ready to dominate your market, sell more cars and grow your dealership? Guaranteed, it's time for a shift in the market with Shift Social's proven scale program.
This was in the first 30 days. And no, these results are not typical. But this dealership, they really had it dialed in. We generated them 185 leads and 46,000 people saw the ads, which led to 2600 people who actually went to their website after sending in a lead on our lead generation ad. So check this out.
Okay?
We ran ads like these, okay? We, we made about 20 custom graphics just like this. This we ran in unison. And then we also did the integrated inventory ads where there's a form on here that asks them some qualifying questions to make sure they're actually serious. And then we have some different variations of this and different sets based on the vehicles targeted to SUVs, sedans and trucks. And then we actually did something very interesting for them. We ran their whole ads in Vietnamese because they have a Vietnamese sales manager. So we ran their ads in Vietnamese and they got 19 sales in their first month. Look at this. We ran all their ads to an online test drive booking calendar where people can actually go and book their own test drive. And check this out. I'm going to share the exact metrics with you. We only spent $1258 and they did 19 deals. Okay? So if you want to work with a cookie cutter agency, you can keep doing whatever you're doing. All right? A lot of people are trying to come into this. I've been doing this. I started out detailing cars and figured out how to sell cars using Facebook ads back in 2018, and since then have went on to work with over 400 different businesses generating them leads. And I will come in and run all your paid ads. I'll set up automations for you. I'll make sure that your team's following up with the leads. Right? And I'll even track all the leads with matchback reports and data attribution tracking to make sure that you're actually tracking your cost per car sold and you know exactly how much you should be spending on your advertising. Okay? And I'm going to do all that and I'm even going to show you just proof of this. Okay, so check this out. This is an active client channel in our communication. Okay? We've got My client, success manager in there talking with them. My. My ad manager, and they're talking with them and we sent them this document. Look, this is our client right in here. Hey, guys, I just got us our next dealership Land Rover. I'm out of town for a week starting tomorrow, but if you can send me the launch forms, I start working on that. Boom. And the documents right here. So, look, we've got all. We've got all the sold customer list, we've got the type of campaigns that we ran, and we've got exactly the tracking. And the tracking is really interesting too, because we can actually see when somebody came in, like, for example, this guy, he came in and he saw our Facebook ad July 9 at 1:30am and then he visited the website the next day. But the next morning at 2am, he.
Saw another Facebook ad.
Then a few hours later, you visit.
The website, you clicked on the ad again, went to the website again, he clicked on the ad one more time, went to the website again, clicked on the ad again, clicked on the ad again, went to the website again, and.
Then purchased the vehicle. So between July 9 and July 15, he clicked on the ad about seven times. And that goes with the rule of sevens, what they say. It takes about seven impressions. You know, somebody's going to see your ad and then they're going to continue to see it, and all you need to do is connect with them in that process. But if they're there active on your ad, you just have to make sure that you connect with them and give them a good experience and they're very likely to buy. I mean, he was looking at a lot of different vehicles. We can see the exact vehicles that he was clicking and everything like that. So most agencies do not have a tracking mechanism like we have at the shift Social. So I'm launching my Scale 3.0 system for dealership owners who really want to grow. And this is best for somebody that's already doing well. You have established sales and you just want to put your foot on the gas and go to the next level. You, if that's you, then check it out. I'll install my scale system. Everything that you're going to need to be successful, just like this dealership who sold 19 cars in the last month. Plus, I'll throw in our Facebook Marketplace tool for free for all of your salesmen, unlimited users. They're going to be able to have a very easy way to post on Facebook Marketplace. We're going to scrape your inventory and give them an easy tool where they can post in 60 seconds instead of six minutes. Okay, so we'll throw that in for free for anybody that signs up for the scale 3.0 package. This comes with the tracking. This comes with ads. This comes with strategy that's customized to you. This comes with follow up. This comes with coaching. This comes with resources. This comes with everything that you need. So if you're interested in that and you want to see other case studies like it, then set up a call to speak with one of my senior marketing representatives that can talk to you about your business. Audit everything that you're doing, make sure it's a good fit and show you what we do. I'll see you on the other side.










