How To Start Consulting & Coaching Business: Two Steps To Success

Hey guys, Sabri Subhi here and in today's video I'm going to be talking to you about the two key things that you really need to have in place in order to scale up, you know, your consulting, coaching or service based business. Because when I see, you know, people, when they're thinking about how do I grow my business, like it's a new year, new beginning, how do I go out there and really hit my goals and they start to really get just bogged down and frozen really about all of the different, different things that are out there. They think, okay, I need to know how to run Facebook ads, I need to Google Ads, I need to know about Instagram ads, I need to know how to YouTube ads and I need sales funnels and I need crazy remarketing and I need to have emails and I need to have text messages and I need chatbots and then I need to, you know, be able to close people and I have to have this appointment booking software that's all plugged into my funnel with built in like, you know, contingency plans and scarcity timers. And I have to have all of these things right. And they get overwhelmed and they think about like all of the realm of possibilities and all the skills that they need to have in order to really grow their business. And while all of those things do provide benefit, you really need to think about what are those core real big essentials in order. And if you've got a service based business that is you basically provide a service to your clients for a fee, I can tell you the two things that you really need to dial in that are going to move the money needle for your business more than anything. And really those two things is first your ability to generate a lead, right? Like what is the activity that you need to do in order to basically get somebody to raise their hand and say, hey, I need help with this. And you're going to try lots of things and some of them are going to work and some of them aren't. What I mean is you might try Google Ads and you get a little bit of activity there, or you try Facebook ads and you get a bit of activity there. Whatever it is you want to find out where is that place that really works for you the most in terms of generating the huge volume of leads and then you just want to become a master at what that one key component is in order for you to get that lead. And you might find it's like the copywriting on the ad or it might be the opt in page or it might be your landing page, but really you really just want to stop and think with. If you look at the last three months, the last six months, the last 12 months, like where is it that you're getting the best leads and the largest volume them, right? And just go, okay, this is where it is. Like, yeah, there are so many different traffic channels that I can go out and everyone's talking about YouTube ads or TikTok ads, or I've seen people running Reddit ads. Let me try that. Like, you've only basically got a hundred units of time and you're going to be dividing your time based on whatever it is that you focus on. So everything that you want to just like try and you, you want to split test that is sucking away from those hundred units. So in the beginning, you really want to think about getting one channel really, really dialed in and really, really working. And that's like the first element that you need. Like you need to have a system that generates leads, that you have leads coming in. And while there are so many different options for you, every test that you want to run comes at a cost. There isn't only the upside of either. I get that working. Just imagine there's a huge cost associated with you trying that. And if you've already got something that works, could you be more efficient at that and get more upside? The answer is yes. Then the second thing that you need is to have the ability to basically close over the telephone. They're really just the two key elements that you need. Right. And if I look at typically like in our business, like how does our business make money? And it makes money from generating strategy sessions and then closing those strategy sessions into clients and actually delivering those clients value. That's it. There's a lot of other stuff that goes on. Right. But if I break it down and have a look, like what are the things that really move the needle in my business? Those are the things and sure, like creating content like this, you know, is a good. And it adds a little bit of value to the whole ecosystem with everything that we're doing. And you know that there's remarketing and there's all the other elements that they go into it. But essentially, if I really want to grow this business, there are the two inputs that I need to look at. How many strategy sessions are we generating and then how well are we closing those strategies sessions. And you know, I had to look at the younger version of myself when I was just beginning. That's all I would say I'd Just be like, yo Sabri, what you need to focus on is just focus on generating as many strategy sessions as possible and becoming an absolute master at that. And then really focus on the numbers and the closing rate of those strategy sessions. There's going to be lots of other stuff that's going to come up on your radar that you're going to want to focus on and that you're going to want to run down certain rabbit holes. But essentially, you know, you grow your business by getting more clients or providing more value to those clients and then charging them more money. And these are the variables that you're looking at now. Once you look at it in that clear way, everything just becomes very clear and every black, very black and white for you and you don't need to get overwhelmed and you don't need to just procrastinate about trying so many different things and really just thinking like holy shit, like what, how am I going to do, you know, divide my time up based on all these activities? You just know I've got one lever here and I've got one lever here. I need to get more leads in here and then I need basically just become really, really good at closing these leads. And the way that you do the second part is simply just by really doing a diagnosis and doing an audit on what your performance is like. So just like you would split test things on, you know, running ads and headlines and images, you need to split test things on those telephone calls and just focus like you might have like okay, one day per week I'm going to really be dissecting the numbers on strategy session calls and what's going on there. And then one day a week I'm really going to spend the entire day, I'm going to block out all the noise and I'm going to dive into the data of all of our ads and everything that's happening with our lead gen, right, two days a week. And that's you're really focusing on those point those activities that you're going to get the most leverage and that are really going to propel your business forward. Now both of those two elements have one thing in common, right? And one central cornerstone to what makes them work. And that's the offer, right, the offer that you're making in your ads to get people to get in contact with you and to the offer that you're making on the telephone to convert those prospects into high paying clients. And you know, really it is the offer that kind of sits in the middle that was like a venn diagram that is the central, most important thing that you can really focus on. And in marketing and in sales, it really is the offer that is paramount. It is the tip of the spear and it's what's going to make both of those things work. So instead of obsessing over so some kind of KPIs or some vanity metrics, in the two of those things, the way that you can get the most leverage in testing them, like how do I get more leads? Is changing your offer. And also what can I test in terms of how do I convert more of these prospects and these leads into actual paying clients is also the offer. So realistically, when you boil those two constituent parts up down to what's going to help you grow, they're all going to rest on the offer that you are making to your market. And everything is an offer in all elements of your business. The offer that you're making employees to come and work for you, the offer that you're making to prospects to become a client, right, or for traffic to become a. It all comes down to the offer. And that's the thing above every single thing that you want to obsess over. And you want to make sure it's like if you're sitting down to cook a meal right, or you're like a chef, like you want to make sure that if you're going to be spending six, seven, eight hours a day, you know, chopping up ingredients, that you have the sharpest knife. And in growing a service based business, that knife is your offer. And how sharp it is really affects the, how good you are at chopping up traffic into leads or chopping up prospects and turning them into clients or looking at these raw materials, so to speak, to add up to the output that you want to. And that's really what I would really urge you to kind of focus on and labor on. Most people don't they only want to think about the latest traffic hack or what can they do in terms of like how they get more strategy sessions to show up and all that kind of stuff. Tweak the offer, tweak it on traffic, tweak it on closing. And I assure you that you will really see some huge geometric really uplifts in terms of what the output is. So if we can kind of summarize the stuff that they've gone over, you know, in this video is basically there's two real big key points that you want to focus on to grow your service based business. First one is leads. Getting as many of those things as you possibly can. And then two is making sure that you're converting those leads. Then you want to spend one day per week completely blocked out from all the noise in your business on just assessing the effectiveness and the tweaks that you want to make. One day on the traffic and generating those leads and the landing pages and all that kind of stuff. And then the second day is assessing, you know, how many strategy sessions are getting booked or how many leads are coming in, what's your contact rate to get on the phone with those people, and then what the close rate is. And when it comes down to testing, instead of testing button colors and all that kind of stupid shit on landing pages, just test the offer in. Instead of, you know, looking at, you know, different ways to get the calls to show up or calling more people. All of that stuff is important, but again, is the offer. When you do get a hold of somebody, how can you put an offer in front of them that's so convincing and compelling that more people choose to buy? So I hope you got something out of this video, and I'll see you in the next one. Hey, guys, if you enjoyed this video, make sure that you click the like button and subscribe. We're dropping a video on YouTube every other day, and if you've got any questions about any of the content that I covered in this video, just basically leave a comment with heysubree in the comments section. And every week we're also trying to go through all those questions and get them answered. So go ahead, click subscribe, and we'll see you in the next video. Sam.