How To Steal These Scam Tactics For Ethical Products

7 Jun 2024 · 13 min
12:49

This is an investigative YouTube episode (hosted by Sabri Suby) that probes viral scam ads, scammy products, and legitimate products marketed using unethical tactics. The host frames the problem with a cited FTC loss figure, defines a three-part taxonomy of scams (straight-up scams; questionable/scammy products; legit products sold scammy), and walks through multiple case studies—buying items, unboxing/testing them, and exposing deceptive ad techniques. Notable findings in this chunk: a Himalayan shilajit product reportedly sold ~91,000 units generating ~$8.9M in the past 90 days; TikTok's "TikTok made me buy it" tag has enormous reach (claimed >70 billion views); a "shadow work" guide claimed ~800,000 copies sold (~$40M retail); a wireless car vacuum seller reported 5.9k units / ~$42k in 90 days; and deep-fake ads using likenesses of figures like MrBeast, Joe Rogan, and others have been used to push sweepstakes/gambling apps and supplements (one actor claimed "1 million DOL in profit in seven days"). The episode demonstrates both outright scams and borderline products, and highlights how AI deepfakes amplify fraudulent marketing at scale.

Questions this video answers

About 91,000 units (reported via Kalodata in the video).

$8.9 million (reported via Kalodata in the video).

Over 70 billion views (claim in the video).

About 800,000 copies sold and approximately $40 million in retail sales (claims cited in the video).

About 5.9 thousand units sold and $42,000 in revenue (reported in the video).

Chapters

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