How to Win (At ANYTHING)

What I want to do is show you how to win and impress the only person that really matters, which is future you. Not the person next to you, not the person in front of you, not the person on stage, not your mom. Future you. The point of this presentation is to give you a different way to think about this process so that you can make it easier to win. And the nice thing is, is that the process I'm going to show you is, is how you can win at anything. And it works for winning at health, relationships, advertising, sales, real estate, business, investing, and anything else where you have to do things to get stuff. Cool. Awesome. All right, so with that being said, let's begin. How to win. So I'm going to cover five things. What to do, how to do it, why to do it, who you need to become to do it, then finally, when to start. So let's start with number one, said simply, what do you need to do to win, AKA impress the future version of you? And the reason I define winning this way is that for those of you guys who are at the top, and you guys know who you are, you can't compare yourself to everyone that you're already better than. And I say that from a success, like objective measurement perspective, not as a human being, everyone's a wonderful snowflake. But you can't compare yourself to people that you're beating because you'll just get complacent. You know that for those of you guys who are the winners here, for those of you guys not at the top or who are on the climb, you can only control what you can control and you only know what that is. And so there might be advantages or disadvantages that you might have been born with. It also doesn't matter. No one cares. The only people who like excuses are the ones giving them, right? And so let's start with an activity to prove to you that you already know what not to do. So this is a process I call inversion. And I use this a hilarious amount, probably too much. And so this, I think at least I will attribute this to Albert Einstein. Charlie Munger talks about it a lot. Invert, always invert when you have a tough problem. And so I use this, and we use this as a. As a very strong tool because it's easier for our brains to find problems than solutions. So we had to think earlier, just now, like, let's think of things for gratitude. Did anyone for a split second be like, fuck, right? Anyone? Anyone else do that? Because I heard it backstage and I was like, right, you're about to be on stage, you could be grateful for that, right? I was just thinking about that. But like, but if I said, hey, can you think of a problem? I could be like, I can give you 20 right now. Right, right off the top of my head as like my, my knee kind of hurts a little bit, I can start giving you problems really easily. But that's because we're programmed to survive, not thrive. Our brains are programmed to find threats, to make sure we live to see another day, not so that we enjoy today. And so we actually have much stronger problem finding skills than solution finding. And so what I want to do is use our anxiety driven, threat finding brain for something good. And so here's the activity. I want you to imagine the least successful version of you. Loser. What does that person do or not do to guarantee that you won't win? How do they guarantee that you lose? Alright, so shout some of these out. Just like, what does that person do to lose? Netflix. Okay, I heard that one. Drugs. Okay, we're going way deeper and darker than I was thinking. He's like a heroin addiction. I'm like, okay, yes, understood. I thought you guys were gonna say something like this. Be impatient, show up late, show up. Be unprepared. Not confident. Heroin, we can throw that up there. Being transactional rather than relational with your clients and customers. Don't follow up. Someone's like, hey, I've been thinking about selling my house. And you're like, awesome. And then you just never call them. I've got a friend who might be interested in your services. And you're like, that's a damn shame. Don't advertise, don't ask for referrals. Right? These are probably some things that would guarantee that you won't be successful. Right? And there's probably more we could add to this list. And so I would encourage you though, if you really think about this, to really put these things down. Because this is genuinely the process that I think about when I want to grow a business, when I want to get into a new endeavor. I think, how could I guarantee that I would lose? Like, what would I, in the fewest moves I could possibly make, what are the fewest things I could do to absolutely guarantee that I lose? And actually the smaller the list you can make, the more potent those things are. Like, if there's just one thing that you can do to guarantee that you lose, that usually becomes the North Star of how you win. So how do we use these things that our brains came up with to win? Right. We invert it, we flip it. And so this is what that would look like. So from patient goes to. Sorry, impatient goes to patient. Showing weight is to always being on time, being unprepared, to being always prepared or over prepared, not confident to confident, transactional to relational. Doesn't follow up to always follows up to doesn't advertise to advertises constantly. To not asking for referrals, to always doing so. Quick story on this. One of our companies had one sales guy who was outperforming the previous top salesperson by 2x. And so I wanted to know what this guy was doing, so I hopped on the phone, which he was like. And so I was like, what are you doing, man? And he was like, I. After I sell someone, I just asked if they want to bring somebody else. And I was like, yeah. And then I looked at the sales director. I was like, is that not in the fucking script already? He's like, no, no, it is. And I was like, why are we not enforcing it? He was like, we are now. And so simple shit, right? And so a lot of you guys already know how to win because you know how to lose. So flip it. So after all that, I guess everybody here does know what to do to win, right? But maybe you just don't know how to do it. So let's talk about that. So most times we don't know. We don't do things because we haven't broken them down to the most basic form. All right? The more skilled you are, the more general a command can be. And you can find. Follow it. So someone can go, Sharon can be like, hey, you want to JV on this company with me? And they'd be like, can you grow it? And I would say, sure. Very general command, right? Can you grow this business? Sure. If you go to a toddler and say, grow this business, they're going to be like, what does that mean? But the thing is that we're not so dissimilar from toddlers. It's just that our egos grew up, but not our abilities. And so you might say to the CEO, go advertise. The less skilled you are, the more broken down the command must be in order to follow it. So if I were to tell the toddler genuinely how to grow the business, it might start with, hit the button, then wait until the light comes on, then click the blue circle, then type in facebook.com, hit enter. You guys catching this? So what's the difference? The level of detail in the instructions. And this is why Two people can go through the same training or event and get wildly different results. Results come down to the number of skills the person has and the number of skills required to understand and execute. This is how learning happens. So skills for winner coming into this event today might be, they already know how to email market, they already have charisma, they know how to speak, they know how to follow up. They have these skills. The other person here might have no skills and they could attend this event and then nothing would happen. Was it the event or was it the person? It's just that there are requisites. Just like in college, you've got requisites to do something. You have to have former skills to advance to the next level. And unfortunately, and this really applies to those of you who have teams. And if you are a teammate, you can think about this in reverse. If you have one broken link in the chain of commands or instructions that someone does not understand, they get stuck, and then they do not complete the task. And you're like, why are you so incompetent? And it might just be because they don't understand one step. And so, for example, let's say that you need. You hear, go advertise, right? Skilled guy says on it. The less skilled person says, but how? Now compare that to turn on your computer. Do you think everybody on your team can do that? Right. So that means that everybody here can be successful if you literally just break it down to a level that you cannot fail, that you understand every step. Does that make sense that I can do? So you need to break things down to their most basic level so that everyone can learn them. And when you do that, you make it easier for more skilled people and you make it possible for less skilled people. And so, for example, I said earlier on purpose, be more charismatic. Right. Can we agree that if someone's more charismatic, they might do better in this field in general? Yeah. Cool. What does that mean? It means smile when people walk in. Change emphasis and tonality when you're talking. Remember people's names, ask people about themselves, nod multiple times and then respond when people are talking. Keep eye contact. Address everyone in the room when you enter and exit. We might then say, that person's charismatic. But if someone says to you, be charismatic, you might be like, okay, but if someone said, do these six things, do you think you could do that? Yes, you have to break it down. And so this is the essence of good teaching and training. And learning how to learn will make you better at teaching yourself. And then by extension, your team so here's the writer downer. If you can learn it, it is a skill. And if it's a skill, you can teach it. Which is why I wholeheartedly reject the concept of people being born a certain way. They might have physical attributes that orient the environment to reinforce certain behaviors, but if they became that way, they were taught to be that way, either formally or informally. But they learned that because it was reinforced at some part in their lives. Which means right now, if you're like, I'm not naturally charismatic. Neither are children. They learn. And if you can pocket your ego, you can, too. Which means that these traits everyone says the best are born with are simply buckets of smaller skills that we group together into a single, larger term to save time when we're communicating. We don't say, hey, Johnny's such a good realtor, because he smiles when everyone walks in the door. He remembers everyone's name. He changes his tonality when he speaks. He's, you know, he. He always addresses everyone inside and out when he enters and exits. We don't say that. We just say, he's charismatic. But that shorthand in language is a source of confusion. Remember at the beginning, I said, this is going to be a Mr. Miyagi thing. Don't worry. It'll come back. And the thing is, we know how to teach toddlers, but it's also how adults learn. Our egos are just too sensitive to allow it. And so what I want you to do is operationalize the list of actions that we figured out together earlier. We had this big list of all the ways that, you know, you can lose. We flip those into how we can win. And then we take those words like be patient, be charismatic, always be on time. We say, how do I operationalize that? What do I actually do? Turn on the button, turn the computer on, hit enter. How do we do that? And so if you're like, well, what does operationalize mean? Explain using actions or behaviors. You can see with your eyes, someone being charismatic. I can't see with my eyes. Did they smile when they walked in the door? I can observe that. Did they. Did they call someone by their name? I can observe that. Did they. Whatever the other things on my list were, right? No, it's not feelings, thoughts, intentions, impressions, manifestations, affirmations, or psychology. None of those things belong in instructions. Why? Because you have no idea what anyone else is thinking. All we know is that as a group, when people follow this process, more people buy. And here's the cool part. That's all we need to know. We don't need to test the science of the psychology. We just know that when we greet people, we look them in the eyes, we shake them, we remember their hand, and then we follow up on this cadence. It works. That's it. That's all we need to know. And then do it. And so we know that if we do these things, you get this outcome. And that makes learning and teaching a lot simpler. We deal with only what we can measure and observe. And I promise you, if you can look at the world this way, 1 90% of the content you see on your newsfeed, you will just be able to ignore as noise. Because people are like, it's the manifestation of the internal trauma from child. Just smile and shake their fucking hand. Like, just stop, stop, stop. So let me give you another example, and this is one that I actually struggled with. So I spend a lot of my time trying to operationalize words because it just helps me understand the world better. Because I don't feel like I understand much at all. And I just share that stuff in my content because I share the stuff as I figure it out, or at least as I figure it out for me. And so I have always been somebody who identified as being an impatient person. And I figured if I was going to be an investor, patience would probably be a very important character trait to have. And I was like, what? How do I do that? Someone's like, be patient. You're like, ugh, now what? Right? So what does that mean? So patience means figuring out what to do in the meantime. That's it. AKA doing anything besides doing the thing you're avoiding, including doing nothing at all. This is why some of these dictionary definitions are very difficult to actually do anything with. It's not the capacity to accept or tolerate, delay, trouble, suffering without getting angry or upset. Just figure out what to do in the meantime. That's being patient. So quick question. Who here has investments? This isn't like a big flex question. Okay, cool. Now, right now, provided you literally aren't on Robinhood selling your shit, you are being patient by just being here. Like right now, your investments are moving in one direction or another, and you're being patient because you figured out something to do in the meantime, huh? Not so hard in other words, right? Yeah, I wrote this. There we go. Which brings me to my next how point binaries and continuums real quick. If you are, it's not that you are patient or not. And the reason I'm emphasizing this is because sometimes it can feel unrealistic. To try and attain these traits. It's like, well, it's so hard for me to be charismatic or, you know, not soft spoken or patient, right? But it's not about being it or not being it. The question is, how patient are you? Which means that it's not a binary, it's a continuum. It's can I move myself slowly in this direction by taking actions? All right. Which makes every skill you work on improvable. And so everything that we do to impress our future selves is another proof point that we act more times than not in this way until eventually we begin to describe ourselves as patient or detail oriented or charismatic. And this allows us to see progress with these traits, which are really just buckets of larger skills that we do shorthand with so we can communicate. And so now that we've covered that, I can finally define three terms that I think will matter for everyone in this room and cement the how. Learning, intelligence, and confidence. So let's start with learning. Learning simply means same condition, new behavior. So the same thing happens and then you respond differently. That's learning. So if I show you a red card and then I slap you, like, wow, that sucked. And I put it back in my pocket and then I bring out my red card again, and then I slap you, Then I bring out my red card again. You duck, you learned. The. PHONE rings hello. No script. Phone rings hi. Phone rings Read the script. You learned same condition, new behavior, learning. So please remember this because I'm going to hit on this multiple times throughout. Learning means same condition, new behavior. If you're presented with the same situation and you do not change how you behave, you have not learned. So that's learning intelligence. How fast you change what you do in the same situation. Intelligence is rate of learning, speed of learning. So dumber. Phone rings, no script. Phone rings, no script. Phone rings, no script. Never changes. Dumber. Liking how complex this is. Smarter. Phone rings, no script. Phone rings Read. Script changes. Faster. Smarter. Everyone wants to think they're smart, but many of you will leave this event, go back to the same environment and not change your behavior. So if that's you, which one of these two are you? Below? Dumber. Everyone's like. Or smarter. So you may not have ever thought that you were smart. But if you change your behavior, you can beat even the, quote, smartest person, which is why you need to be delta. You need to be a triangle change. Instead of an L7 weenie. A square, right? That's why triangles win, because we change. So that's intelligence, which is simply rate of learning how quickly you change your behavior under the same conditions. So how can we tie that to confidence? Because I think, could we agree that a realtor who's more confident would probably do better in this field than one who isn't? Okay, awesome. The percentage likelihood that something happens. In statistics, you have a confidence metric. How confident are we that something's going to happen? And confidence is domain specific. So you can be a confident realtor and a not so confident parent. Kind of interesting. So how do you increase your confidence percentage with proof? Well, how do you create proof? You do it a lot of times. And how can you make sure you have a high percentage likelihood that the script comes out the way you want it with a client? You do it in the exact situation a lot of times. Because confidence is domain specific. There are some people who practice their speech in the mirror, but when they get on stage, they freeze. They're like, but I practiced this thing. But you didn't practice it in front of a crowd. It becomes domain specific. You sound so certain. Here's how you do that. Do it enough times that you get bored of it. Like, you can complete the sentences, you can do it while you're driving, you can do it in any situation you want. Because guess what? That's when you'll be performing the script. So here's a writer downer. Confidence comes from the past, not the present. If your plan requires luck, it's a bad plan. If you need to get lucky in order to win in this game, you will not win. So you can prepare. And you do that in the past before you need the skill. You dig the well before you're thirsty. So now that we covered the what you guys all know the big list of things that you should be doing, and you can break it down into an operationalized little basic nugget of I can actually do this with the how. Let's talk about why you should, but aren't. So I'm going to talk about two things within my little Y category. External conditions and internal conditions. So I'll start here. That's supposed to be like the economy. I don't know if that little visual looks economic, but I liked it. Okay, so here's why you might not be doing it. I call this the five stages of opportunity hopping. So you go from step one, uninformed optimism. You're like, man, in this low interest rate environment, my cousin's making a killing in real estate. Must be amazing. I could do that too. Then you hop in, you go to step Two, which is inform pessimism. Huh? This is not as easy as I originally thought. People aren't just coming to give me their homes to sell. Well, gee, golly. And then you keep going. You keep going and you reach the third point where you're like, the Valley of despair. What is life? Is this really what I want to do? Am I passionate about real estate? You know, I really do love being a family. And then you start justifying reasons not to do something, right? And this is what most people do, is they get to the Valley of Despair and they jump. Because in the beginning there, you saw your cousin who's doing well at real, and you're like, I'm going to jump in. But you were doing something before that, that you were just in the valley of despair of that thing. And so all you do is. Or not you. But all many people do is that they just. Uninformed optimism, informed pessimism. Valley of despair, Uninformed optimism, informed pessimism. Value of despair, uninformed optimism. And if it sounds repetitive, some of you have lived this thing ten fucking times. And so many of you guys are here right now, it's a tougher climate than it was 24 months ago. But here's what it looks like. When it's right, you go to stage four, which is informed optimism, which is, you know what? There is a process that, when I got into this, I didn't understand, but now I do understand it, and I've broken it down into actions that I can do and perform on a regular basis. And I have a feedback cycle so that I can learn how to get better. And I will measure myself on the progress that I do to the things that I've committed to. I know how to win. And then you do that stuff, and you get to step five, which is you win. And then you question why life is meaningless to begin with. But, you know, whatever, we'll get to that later. So we get more for what we put in when we stick with things. You get compounding returns when you stick with things longer. And so wealth is made during the hard times because the largest percentage of the market transfers to the few left standing. That guy or gal. The more you do anything, the better you get at it. And the more environments you do it in, the better you get at it in more environments. Especially considering a macroeconomic environment right now. Right? So the question is, who would you trust more to sell your house? The agent who's been through three recessions and never left the profession. Rhyme didn't mean to do that, but it sounds cool. Or the agent who juggles three opportunities and hops in and out when it's convenient. Oh, some of you are like, that's me, right? And you wonder why you don't win. And so your clients feel that way too. And so even if the people who see you right now aren't in the market, they're always deciding who they're gonna go with when they do. And so people, including future you, will be watching what you do and how you act. And so you need to do three times the work for the same outcome today, but ten times the eyes are on you. And so if you close deals when times are hard, they'll know you can close their deal when times are easy. So tldr down times is when champions are made. It's when skills are sharpened. If you can win now, when the economy turns around, you will crush. I love this quote. A smooth sea never made a skilled sailor. Who here wants to be fucking great? Then we should fucking wish for storms. Because if you want to be a skilled sailor, then you need. You cannot be great unless you have something to test yourself against. You can't claim that you were loyal until someone, if you're married, until somebody comes up to you and you say, I'm good, you can just claim loyalty all day. But until you test it, you don't have the skill because you have no proof. Today, these times are opportunities to give ourselves proof of who we really are. And I think that is one of the most motivating things of hard times, is that these are the stories that you will someday tell about yourself. So here's the writer downer. What makes you extraordinary isn't what you do, it's how long you're willing to do it for. There's nothing extraordinary about saying someone's name and shaking their hand. I mean, it's great, but is it extraordinary? I don't know. But if you do it every single time for the rest of your life, is that extraordinary, something as simple as that? Yes, it is. So it's not what you do, it's how long you're willing to do it for. And so I said I was going to talk about two things. External conditions did that. Now I'm going to talk about this. Internal conditions for why you're not doing something that you should be doing. So where does motivation come from? I don't know. Right. Childhood trauma. I didn't get hugged enough. Whatever. Right. Motivation comes from deprivation. Let me get dark for a second. It'll be fun. This person, for example, is very motivated to breathe. You going to agree on that? Okay, next point. Unmotivated to have sex? They might be. Who knows? Some of you guys are wild. All right, I don't want to breathe. All right, calm down. Okay? So don't worry. I'm moving on. I know that. Yeah. I'm moving on. I'm moving on. So let me explain. So when are you more motivated to eat, drink water, sleep? When you're hungry, thirsty, and tired, that's when you're the most motivated. Have you ever finished a big meal and been like, man, I could go for another pizza? Probably not. Have you drank a big gallon of water and been like, I don't want any more fluids? Of course not. Because you're not deprived, and so when you're full, you don't want it anymore. After you finish Thanksgiving dessert, you're stuffed. Are you still hungry? No. After you drink a bunch of water, do you want more? No. So what does this have to do with motivation to win and make money? I told you, I'll wrap it up. I'll move it. Right? Because by this logic, wouldn't all poor people be motivated since they're deprived of money? Right? That would make sense. But we know that's not the case, because the people who make the most money are the ones who keep wanting to make more. Huh? So here's why. You know, when you're tired, hungry, or thirsty, you perceive a gap. And your motivation is proportional to your deprivation, how much you don't have. Right? Very hungry. Like, this guy is much hungrier than the person who's just like, maybe I'll have dinner on the way home. And so here's why money motivation is more complicated than hunger or thirst or being sleepy with money. Deprivation is not physiological, it's psychological. You only feel poor if you perceive a large gap between where you are and where you really want to be. So let me show you this visually. So let's say you're at $5,000 a month in income, and your desire is to get to $10,000 a month. Fair enough. Cool. Now, let's say this guy is doing a million a month in income, but he wants to get to 10 million a month in income relative to their goal. One guy is closer. He's only half of his goal. The other guy's 1/10 of his goal. Who's more deprived, huh? Hang around five people with 10 times the net worth six that you have, and you'll feel poorer than you ever did when you were poorer. Around Poorer people than you. That'll be a hormozy family tongue twister for my children. AKA changing your minimum standard, which I stole from Sean. The number one predictor of wealth is an IQ gender race. And this one startled me. It's the zip code you're born in. Kind of fucks with you a little bit. You're like, huh, it's not about race, it's not about gender. It's not even about iq. It's just where you're born. Which means it's the things that we compare ourselves to. Because your environment sets your standards. If you change the environment, you change your behavior. This is why networks like this are so valuable. Like, you can basically get someone to do anything if you orient the environment the right way. I can get everyone here to take off their clothes if I make this 150 degrees in this room. I could you could you change the environment? You can change behavior If I told you to, like, hey, everybody, get naked. Be like, I'm good, Alex. Fair enough. Crank this thing to 150 people. Start stripping. I didn't need to say anything. The environment changed your behavior more than I ever could. This is why these places like this and networks like this are so valuable. And so if you want to feel more motivated, change who you compare yourself to. Our environment stretches the gap and you experience the deprivation. Rich people are more deprived of money than poor people because they compare themselves to richer people than poor people do. And so consider this extreme example. You've got the guy with a bag on his back, nothing else he needs. I have everything I need. Two I need everything. Who's more deprived? So you might be like, huh, this seems kind of dark. Is there a clean way to make this comparison without focusing on other people? Because that's what I would be asking. Yes. Compare yourself to the person you generally want to become. That's how you can create the gap. So here's the writer downer. If you want to change what you do, change who you compare yourself to. So we covered external conditions that might be stopping you from doing the what opportunity hopping and sticking it out, right? And now we cover the internal conditions that might have prevented. Been preventing you, who you compare yourself to, and your internal levels of motivation and deprivation. So now that we covered the what and we covered the how, we covered the why, internal and external. Now let's talk about who you have to become to do that. So how do we become someone with certain traits? Well, contrary to popular opinion and the Instagram people, I don't think it has to be do with becoming at all. So when we describe who someone is, what do we do? We describe how they behave and what they do. Being and identities become descriptions of what we do. And so little Aristotle, little ancient Greek, we are what we repeatedly do. And that's why I think this whole thing that has been very popularized by the fluff people. Hopefully no one else said this earlier on this stage that would suck be do have is bs. So let me explain. We describe someone identity. We say, hey, he's honest, he's hard working, he's a real estate agent. That's how we describe them. So let's translate those. He's honest, he states the facts, he's hard working. You complete tasks as fast or faster than expectations you agree to. He's a real estate agent. Someone who represents buyers and or sellers in real estate transactions. All right, that's the identity. But everything that we use to describe the identity are things the person does. Note that being has 100% to do with doing. So if you want to be a certain type of person, then you need to do with that certain type of person does. And when you do those certain things, then you get the results of those actions. Which means you can summarize the entire thing of be do have to just do do. Because by doing you be and by doing you get just do. This makes the person that you want to become, the actions you take that we later Describe as identity, 100% under your control. Which I think is very inspiring. Which is why one of my favorite sayings of all time is, here's a writer downer. The work works on you more than you work on it. And so I'll tell you a little story. So I was at Sephora with my wife. It's a makeup store. It's where they sell paint for ladies. Anyways, so we're there and I'm standing against the wall like this and Layla's doing whatever. And I see these two little girls super excited. And the lady in the smock comes up to them and she's like, okay, this is eyeliner and this is lipstick. I learned those terms. And you need to start budgeting for this now because they were probably like this height ish age wise. And they were so excited and they're like, because now that you're grown up and you guys are women, you have to start budgeting for this every month because you need to start spending it. And I thought it was such a cute little story. And the girls were so excited, but she basically Said that with a new identity comes new priorities. You're going to shift how you allocate resources based on the person you want to become. These girls want to become women. And so she said, great. You need to change how you behave. And so for many of you, being number one and winning simply comes down to doing what the number one person does or would do or the number one version of yourself. And then if you do those things, people will eventually describe you that way when the evidence catches up. So we talked about, now we've talked about who you have to become, which is just a reminder of just doing what future version of you does for a long enough period that you would describe yourself that way. All right, so finally, let's talk about the when you should start. So when do you start this stuff? Because you might be like, you know what, Alex, this all sounds great. A little hand thing with the fingers. Cool. But I'm busy. Now's not a good time. Maybe in the future. So let's put it up there. I think there's three things about time that I find interesting. So you can have a reason not to do something, because season wise, economically, or timing in the season of your life isn't good. We can think about hour by hour. You're like, literally, I don't have the time in the day to get this stuff done. That would make me number one. Or you can use something that I like to call the when then fallacy. So let's break it down. So if you're busy, that's actually the best time to change your behavior. Why? Because you guys want this to last, right? If you're gonna change your behavior, you want your behavior change to last, Correct? Then if you only wait until you're not busy, then you assume that you will be not busy again in the future. Because if it's contingent on you being not busy, then the moment you get busy again, you'll stop. So start when you're the busiest so that when you get busy again, you already know how to do it and that you can stick with it. Does that make sense? Cool. Did anyone get one of their reasons crushed? Great. So if you're waiting until you're less busy to start a new habit or program, it just assumes that you get busy again. You'll stop. If you want enduring change, the best time to start is when you're busy. Learn how to make it work in the worst condition and it'll stick in the best. Now is the best time. Let's go hour by hour. So I used to say the same thing to my wife of like, I just don't have time to do all these things. And you know what she did? She grabbed my phone, she looked at my time usage, and she was like, huh, here's four hours every day you spend on not work. I guess I found you some time. Anyone want to look at their phone right now? Probably not. The other way to think about this is like, do you think that there's someone on earth who had less make it happen? Yes, of course. If they can, you can too, right? Everyone has the same 24 hours. It's about how you allocate them. And the nice thing is, is that if you're doing a lot of stuff right now and you're not getting to where you want to go, you're doing the wrong stuff. The first thing when you course correct is actually elimination, not addition, because most of the stuff you're doing right now is not working. So then change what you do and you'll have way more time. Smart, busy, broke. Can't be all three. You got to pick two. You can be smart and busy, but you won't be broke. You can be busy and broke, but you're not smart. You can be smart and broke, but you're not busy. Super real talk. If you're working all the time and you're not making progress, you're doing the wrong stuff. People who achieve goals faster don't actually move faster. They achieve more with every step. This is the basis of leverage. They get more for what they put in. If you're not moving as fast as you want, you're doing the wrong stuff. Okay, so consider the alternative. Because some of you are still, like, holding onto this and you're like, but I really don't have time. It's like, okay, you're right. And you'll never achieve the success you want. And it's not your fault that feel better, right? Didn't think so. So let's assume that you've got the time and you're spending it the wrong way. So that's number two. Let's go to the one then. Fallacy. Always a fun one. So this one kept me stuck for years. Basically, you think, when I have more time, I'll do it. It's like saying, I'll save money when I have more money. Or like, I'll get healthy before I go to the hospital, or I'll go to the gym once I have a six pack. You invert the sequence. You're getting the order wrong, right? You do the Stuff now to get the thing later you do and then you get. You don't get in order to do so that's number three. So when do you start? Answer the moment you want to be the future version of yourself, AKA when. So when do you want to become the future you or when do you become the future you? When you do what they do. Because if identity is based in action, then the moment you start doing the things that future you does, you are that person. It just takes time for the proof to show up, but you are that person already and that is enough for you. So we talked about what, how, when, who, and when you should start. So you're like, now what? Well, shit, I don't know. So the name of the presentation was how to Win. Remember the whole intelligence and learning thing? The longer it takes you to start doing the things you know what to do and how to do, the less intelligent you are. And whenever you get stuck, break things down that you need to do into continually smaller chunks until you understand how to do them. So whenever you get stuck, just think, oh, there are terms or words here that I don't understand. I just need to break it down more. Don't let your ego get involved. If you're like someone says you need to advertise more, you gotta be like, okay, what does that mean? Then you break it down. Okay, it just means post this many. Okay, I get that. Okay, it means you have to do 100 DMs. Okay, I got that. So the reminder is, you guys know how to win better than I could ever tell you. So take the inverted list from earlier. Write out the things that would guarantee that you lose, flip them to what you would do to win, and then break down those terms into the action steps of what it takes to be that trait or have that skill. Traits are just skills. And then practice it until it becomes second nature and then chunk up. So in the beginning you just have to talk about doing 100 DMs. Once you know how to do that, you know how to do cold calls and outreach and door knocking and ads and all this stuff. Then you can just say, advertise. You can chunk it up because you have more skills. And then you measure your success by whether you completed the actions that would make it unreasonable that you will not fail. And then you succeed by default. So what would I have to do to make it unreasonable that I don't become number one? List those, do those and you will get there. But you measure yourself on whether you did the thing that's it yes or no? Very simple. So all the greatest games in life that I found. Marriage, health, business. You never actually win. You don't win at marriage. The point is to stay married. You don't win at health, the point is to stay healthy. You don't win at business. The point is to stay in business. And so it shifts the game from winning to outlasting. And that means winning comes down to making a decision that you can 100% control, which I think is cool. And so I'll tell you a little story. Back in the day, I pledged a fraternity, and two weeks in, my whole pledge class revolted. We were like, this sucks. This is what we sign up for. This is not fun in parties and girls. It's like, yeah, no shit. But it wasn't what our expectations were. So they sat us down, they gave us a pep talk, and then we got over it. And then when I was on the other side, I actually found out that every single pledge class, every single year would revolt between day 10 and day 16 every year. And so I ended up becoming president of that fraternity, and it was my turn to give that talk. So I go into this freshman Dorm room. There's 20 of these guys. They're outnumbering me, right? They're like, blah, we don't like you anymore. And so I said, I get it, guys. I said, who here thought that this would be easy? No one raised their hands. Who here thought it would be hard? They raised their hands. I was like, this right now. I was like, this is what hard feels like. You just didn't know what hard felt like. This is what it feels like. Make sense? You just reset reality. This is what hard feels like. You said you expected to be hard. This is hard. They all came back. And so right now, you may be at that point in your career, and the hard can be different for different people. It might be stuck at a certain level of income. It might be just getting started. It might be being number two and wanting to be number one. Everyone's heart is different, but this is what it feels like. There's a level of uncertainty of not knowing whether your actions are going to yield the results that you want, but doing them anyways. Not knowing if you're going to get credit from the market or on your check at the end of the month and whether this is really the thing that you want to do for the rest of your life. Everyone thinks these questions, but the people who win just continue to do the actions regardless. Which is why I say focus on the activities not on the inside your ears. You can feel terrible and still win. So that's what hard feels like. So this is one of my favorite Chinese proverbs. Everything must be hard before it can be easy. What makes things hard isn't complexity. It's consistency. As boring as it gets, sometimes you just have to keep doing it before you get anything back. Hard times are opportunities to give yourself proof that even this couldn't stop you. You're going to lose sleep. You'll doubt whether it'll work. You'll stress to make ends meet. You won't finish your to do list. You'll wonder if you made the right call. And you'll have no way to know for years. But this is what hard feels like, and this is what you signed up for. And that's what makes it worth it. And that is okay. So in closing, say a little. Mr. Miyagi. Everyone here knows what to do to win. Do all those things that you wrote down. Make them positive. Cool. Figure out those ways to lose and do the opposite. You know how to do it. Remember, you take those things, chunk them down. Breakdown is so small that anyone could do it, even a child. You know why you should be doing it. You have these opportunities that keep presenting themselves. You keep looking at shiny objects. But we get more for what we put in when we stick with things. Wealth is made during the hard times. The few people left standing get the most of it. You create motivation by changing your environment and who you compare yourself to. So you know why you should be doing it. Because you get outsized returns for sticking to things. And you already know how to become the person who can win. How do we do that? By doing do, who means do? It's the easiest thing. Who do I want to become? What does that person do? I'll do that. And you know when you should start, which is if it's not, you're really busy right now in this season, it's the best time to start. If you don't have time, you're spending it on the wrong stuff. And if you think you need to get in order to do, you have it backwards. So when do you start? The moment you want to be the future version of you. So here's my final reminder. If you take one thing from this presentation, if you do not change, you did not learn. And everyone here has things that they've written down from many of the talks of things that. That you want to do or want to think about or whatever. I would encourage you to make that a list of things that you will do. And then when you go back to the same condition, your same home, your same house, your same market, your same whatever, you change your behavior. And then that will show that you learned and you took one step to becoming the person that you ultimately want to be. Thank you.