How We Helped 3 Dealerships Sell 20+ Extra Cars in Just One Month with Facebook Ads!

All right, man, so thanks for hopping on. Really appreciate it. You know what I like to do in any of these calls is just set a nice expectation. Got about 30 minutes here, so I don't want to take more of your time than needed. And I also want to make this as relevant as possible. I just put this presentation together. It's not my standard presentation, but this is a really, really good articulation of different stores and I think it'll be super relevant for you. So this is how we help three different dealerships in three separate markets, all at 20 plus extra car sales in July of 2024. So these aren't old five year old results and that I'm just pedaling, this is like two months ago. Okay, so we got over here, we got the 23 sales. This is Beach Cities, Toyota in Westminster, California. In the middle we've got Garden City, Chrysler, Jeep, Dodge, Ram. 20 sales, cost per car, sold $216. And then over on the right we've got an independent dealership called Lakeway Auto out of a used car lot out of Tennessee. And they sold 19 cars for $66 per purchase, all with one proven lead generation system. Scale 3.0.

So you're mainly, are you mainly a lead generation or you're a content author?

We are a growth partner. So end to end we generate leads, we help follow up with the leads, we give coaching systems, we make sure we track everything on the back end. So I'll show you everything that's included in our, in our package. But we come in and we're, we're a growth partner, you know, so we're here to really help you grow and that's our main focus essentially lead generation. But we don't, we're not like another vendor where we just are going to send you leads and take no accountability of the process. I actually have a guarantee it's revenue based and that's how we position ourselves as a partner. So.

And you run per lead or you run percentage of spend?

Neither. We do a flat retainer and then ad spend is set by you. It's managed under your own account, under your own page. Every, all the data is owned, managed and, and kept by you and we essentially run it. So we come in basically as a back end team for you, not an outside source. We generate only first party leads from your own page and we get you the lowest costing leads possible and the most volume that we can at the highest quality.

And basically you're really going after the subprime and then you can go After.

Spanish, I'm going to show you. I'm going to show you the different types of ads we run. We have about five main types of ads that we run, and each one of them hits into a different demographic of people. And you basically need to have all of them running. If you're a store like yours, the subprime is bread and butter. It prints money, it gets credit, apps. But it's a lot of work to turn those into deals. Sometimes the prime, it takes time to let the buying cycle come to fruition. The general car buyer stuff. So let me show you here. You know, I started out selling cars, brother. Actually, I started out cleaning cars in 2018, and I figured out how to use Facebook ads to turn strangers into car sales. These aren't referrals. These are strangers off the Internet that drove 45 minutes to buy a car for me. Because I put a Facebook ad out that said, hey, I can help you get approved for a vehicle, no matter your situation. And I sent them directly to my dealer Centric credit app. I didn't even know how to fill out a purchase order. And my first hundred dollars I spent, I turned into my first three car sales. Here's one of them. I looked way different than I was. I was a detailer, okay? I was a shag boy. I wasn't, you know, I wasn't a business owner yet. But this is me selling my first couple of cars from Facebook ads. $100. I got 12 leads. I sold three cars. I made a 30$800 commission check, and I felt like I printed. Money is the most amount of money I'd ever made. Now in 2024, I'm running ads for Andy Elliott's group. You know, I'm working with a ton of different dealerships. And, you know, we've got a really good establishment, but we're not a huge corporate company, and we don't want to work with everybody. We want to find good dealerships that we can bring in and really help grow. So I'm going to kind of go through this quick, man, because I just want to be respectful of your time. But let me show you the types of different ads we run, okay? And any questions you have, just stop me anytime. So this is like the general car buyer happy customer style. Any type of ad we run, we're going to be running 20 to 30 variations of that same very ad for you. So we've got different pictures, we've got different text, everything. And you'll see we're getting these guys $4, 33 cents per lead. These ads are great to have for all different types of buyers and all different types of buying cycles. So happy customer, showing that you guys are the dealership to know like and trust and not doing banners. You guys are running a lot of OEM style banners. People scroll right past those. It will destroy your ad results. You have to run actual looking stuff that's less produced and less polished to make it seem more natural to social media. And so people start clicking on and when they click on it, then it starts getting more engagement. That tells the algorithm it's a good ad and then it keeps growing from there. So it's very important that you run things like this. All right. Another one that we do is this very, very strong direct response. I'm going to take off my blazer. So these direct response ads right here, table up here. This is so simple, man. And, and, and it's, it's oversimplified by design because a lot of dealerships, their stuff is too polished and doesn't connect with the everyday average show. This is a very direct subprime ad and this one's super aggressive. These guys really want to focus on subprime. You don't have to get this crazy, but just, hey, we're looking for people who want to be approved for a vehicle in the next 30 days. We approve everyone for vehicles. Your income is your credit. Click below to apply now sends them to the credit app. It's stupid simple. And this thing is generating five dollar leads and about 15 credit applications for Garden City. And this, this is not too far from you. How, how far from Long island are you?

Part. That's Garden City. Which one?

Garden City. Jeep, Chrysler, Dodge, Ram. They've been my client three years.

Yeah, we might own that.

VIP Auto Group. I don't think so.

No, it's a different one. No, we owe Garden City. Mazda.

Mazda, yeah. Yeah, because they're in the VIP Auto Group. They've got Westberry, Jeep, Silver. They got a couple different stores.

Yeah. So we have. What is. We have. I have these two Nissan stores. We're affiliated with the Don Leah Group. They have New Relle, Garden City, some Long island couple, Florida.

Oh, nice. Excellent. And you're just running the two stores right now?

I'm running the two Nissan.

How many are in the group total? Like five, you said?

No, it's probably close to 10 or 11.

Nice, nice. So. Yeah, man, one more time. Sorry, I didn't hear you.

No, it's like an affiliation. Sorry, I'm still eating lunch. Well done.

Oh, no worries, man. Yeah, take your. Take your time, man. I can go through this. Yeah.

So, okay, I get it.

And let me show you this real quick, brother. And then, and then I want to take all your questions. I don't mean to cut you off, but this is the last thing I want to put in your brain. And then I want to get all your feedback. So this is a type of ad that we run. This type of ad, it increases your lead quality and it also increases your show rate and it increases your closing rate. What you do is you make a direct response video ad. I'm not talking about. Hey, guys, what's up? It's Nate down here at Beautiful Autos. Here's some cars we got. That doesn't work. That is not how direct response lead generation works at all. There's a psychology behind this. Okay? What we do is we have these proven scripts that we send to our dealerships that we've perfected. David, this guy has become a local celebrity. He literally says on video, this isn't my words. It's on video I've got on my website. He says people are showing up every day to the dealership and they come right up to me and they recognize me, you know, and their eyes light up and they're like, that's the guy from the video. Hey, I saw your video. He said he can't even go out for a drink in Long island anymore without somebody recognizing him with him and his wife. So these. Look at this engagement. 587 likes 92 comments, 70 shares look the top. The top comment. He definitely helped me out with this, my charger. There's about 50 comments of people that have bought from him from the ad and came back and commented on the ad. David is the man. He literally. People are blowing up from Garden City just from this strategy. Most dealerships are scared to do this. They don't want to be on camera. We've got actors, we've got different ways of helping you to produce this material if needed. However, if you follow the framework, we've already figured out the scripts. We already produce all that. And you'll see, like, you know, I told you last month they sold 20 extra vehicles for about 214 cost per car sold. But since I've worked with them, I've helped them sell, you know, in the last two and a half years, close to 300 extra cars. You know, it's about 100 cars a year. We were spending less the first year we worked with them, but now we're. We're More. And I mean, like, this year they're at like all. They're way past. They're like at 140 this year. I can't even keep up with it because every month we're getting new numbers and I'm trying to like, adjust my pitch and everything to it because it just keeps getting better. But I mean, man, they're crushing it. And it's not just them. We had a small dealership out of Cincinnati. 200% increase in sales. She, she and. And exposure and leads within the first 30 days. She said people are showing up from the. People are saying. So excited. Oh, you're the lady from the commercial. Oh, I'm so excited to meet you. You know, this is social media 101 and dealerships just are, are not on the page yet, bro. And it's, it's bad because, like, this is what you have to do. Like, you got to like these three girls right here. They. They add an extra 25k of extra profit from spending $50 a day on this ad. And they're just speaking Spanish and they're just like, basically like, if you're looking for your dream car, you can look here and you could see us. And they're just like doing what tick tock people do, but it's printing them an extra 25k a month in gross profit, which is, you know, 8 to 12 deals for 50 a day in ad spend. So what we do is we have a full speed delete system. So this is everything you get for your 22.50amonth in the Scale 3.0 formula. So real, real quick, I won't break all this down for you, but custom strategy tailored directly to each store that we work in so that it works specifically for that store. Target your ideal car buyers. Install the hypersplit testing ad system. Determine what types of campaigns we're going to do. We'll run all your campaigns under the same system. You could tell me, hey, Nate, I want to spend 10k. I want to a month on ads. I want to do Spanish, I want to do birthday parties, I want to do whatever. A giveaway. We'll run it all for you. We'll make the graphics, we'll do the video editing, we'll do the strategy. Email copy, everything. So custom strategy tailored to you so it works for you. We craft campaigns that cut through the noise. Okay? Not the BS banner OEM specials that get banner blindness, but actually things that people will engage with on social media. But yeah, right. It's a necessary evil. These Days. But yeah, check these out, man, look at this. You know, the best experience of buying a car only in Garden City. Like these are nice ads. I think that they, Yeah, I was gonna say this guy doesn't look that Latino, but still, you know. So like we run these for you and you'll see we've got 1, 2, 3, 4, 5, 6 different graphics all made for you. And we run these alongside of each other and, and then we manage and test everything for you. These run across Facebook and also on Instagram, you know, so that's the idea. When we craft the campaigns you'll have each different campaign will be set up in that same fashion, you know, so we do modern messaging, modern graphics. We edit the videos, we send you the scripts, we qualify and filter the leads through a landing page, which I'm going to show you here on this next slide. And then for Subprime, for Prime, you don't need to be sending them through all this qualification and stuff, it'll just piss them off. But for Subprime, definitely, we make them jump through every single hoop so that by the time they get to your finance manager, they actually like, you can put a deal together with that. It's not just name, email, phone number, right? Then we sync with your CRM, your BDC team, okay. So that they're there, you can process purchase orders. But one thing that we can't control is how your follow up system is set and structured. We compiled all the data from nine different studies, Harvard, mit, Velocity, and figured out the best way to do follow up and we put that all into our own automated system and we set the that up for you with speed to lead, to make sure that no leads slip through the cracks and also that you're always getting to those leads instantly. Within the first five minutes of any lead getting generated, we're going to send them a text personalized to them, an email brochure, personalized. And also we do ringless voicemail messages where we just drop a ringless voicemail into their inbox from you. You get another bonus with this one. We have a full tracking system. Okay. It took us a long time of R and D to develop this, but what we do is we actually set up pixel on your website, on our ads, and then it's all tracked through Google Data Studio. Once a month we take your sold customer report, we upload it into our software and our software will tell us exactly when they saw an ad, when they clicked an ad and when they bought a car. So we can now determine exactly which sales come from ads. And, you know, it's a mix, too. Sometimes people will be already on your website, then they'll see an ad. And it all kind of works together, like we're seeing now more of a trend since we have this data, that it's not just one ad or one marketing system that brings somebody all the way in. It's a combination of things. But now we can see exactly people's journey. And when we plug this thing in, you don't have to count the names. You don't have to guess how many cars you sold from us. We're going to show you. Last month, we helped Garden City. Sorry, not Garden City, Beach Cities Toyota. Let me pull up the airport. Boom. Check this out, man. Beach City Toyota, 23 sales. Last month, their first month with the. Oh, wait, this is Lake Way Auto. Sorry. Beach Cities Toyota was 19 sales their first month with this. Excuse me, I'm sorry about that. Try to stay real accurate on my numbers. Too manic. You know, it's very important to me. $66 cost per car sold. 19 sales. They spent 1300 on their ads. This is after three weeks, not even a full month with us. And these are the ads we ran for them. My bad. Okay, so we ran the inventory ads, we ran the quality vehicles, like the, you know, hey, no, like, and trust style ads. And then we also ran these ads in Vietnamese. There's a strong Vietnamese population and like half of the names on the list, because we get all the names. Like, we can see all the sold customers. Exactly how they click the ads, we can see their names. And these guys literally came. Came through a Vietnamese. And we start seeing these names like Nangon. And we're like, oh, the Vietnamese ads are firing off this month. We just got the report back yesterday. 29 sales. This month, their second month with us, 29 sales. They do about 175 as a store, but 29 are coming from this source, from social media, from our ads alone, okay? Tracked, transparent, all the data you get, dashboard, all this. So that makes me very different than most people. You get the tracking, you get all this other stuff that I mentioned. You get unlimited access to our software, plus training and support. You guys will set up an initial foundation on you, and you can build off that, whatever you want. Then we're going to help you elevate your dealership strategy, check in calls. We never set it and forget it. We stack other opportunities. You tell me, hey, Nate, we want to do a super sale. We want to do a birthday party. We got Bouncy castles. I will run the ads for you. What do you think about my. What do you think about my service? What do you think about all this? You've been doing this a lot longer than me. Am I dialed in or not?

So what I started out at and then what, what I've kind of found as far as what we're looking at, you know, because I've had, you know, there's two or three companies that I've talked to, you know, going through this. But the biggest thing for me is I need immediate, you know, I need immediate roi. So this is going to be the way to go to get that, to get the immediate sales and then work on the reputation stuff later as far as that goes. So I've been given a budget, like what we have for each store, which is significant, and then just kind of break it up and see which way for next month that we want to go.

Beautiful, man.

I got to wrap it up. How quick? What's your turnaround?

Oh, yeah, I'm glad you asked that. Sign up, fill out the, the invoice, fill out the onboarding form, about a seven day launch period. In that time, we'll do a kickoff call with your team. We'll get everybody coordinated, we'll get the lead sync figured out, we'll send you the address over for your approval and all the other materials. Then we'll launch. At first, we're just trying to get as much as we can in the door and get that immediate roi. Okay, we're in the first month. It's really a test month, you know, like you're going to get results right away. 48 hours after leads have been launched. You should have leads, but you know, it takes three weeks sometimes. Sometimes guys take about three, four weeks before they really start getting a lot of deals in the door and feeling that deal flow. So then month two, we come together, performance review, we optimize, we refine, we take what worked, we scale that. So that month three, we could just start scaling all systems or go, you know, we know our cost per acquisition. If your cost per acquisition, $66 like my other store. And I, I'll tell you, that is above average results. Like they're dialed in, they have a great call, team, everything. But you're doing $66 per car sold. Like if I was a dealership owner, I just throw 10k at Facebook ads at that point. Right. So just let me know if you have any questions. In the meantime, I texted you over our, our landing page and also the link to that. That invoice. Once that's taken care of, we'll go ahead and send you the onboarding form, get you onboarded, set you up, and then we'll go from there. Okay, guys? All right. Thank you so much. We'll talk to you soon.