A short transcript excerpt from a discussion about onboarding client accounts for automotive dealerships. Speakers recommend investing time upfront to standardize account copy (reusing core messaging across dealerships), only changing hooks/formatting per client, and tailoring finance-related language (e.g., "buy here, pay here" and positioning the dealer as the bank) to match each dealership's audience.
But yeah, you put the work into the client's accounts when you first launch them and you get the lingo right and then like the copy, you don't really. The only thing you should be changing with copy is like hooks and like, you know, changing the formatting stuff. You're going to say the same shit over and over all these dealerships, because every in the world that buys a car has the same issues.
And that's pretty much what I did. Just changed out like location and just made things sound a little bit more congruent with what I thought that the dealership was based on their website. But now I know more. Buy here, pay here.
I'll say financing, let's say pay, payment. Payment terms that are right for you. We are the bank, so we can approve anyone for the next used car without the hassle of applying other banks or lenders.
Nice.
