Nate TilleyCo-Founder, ROAS · Direct Response Expert

I Built A Multi Million $$ Business With THIS Ancient Copywriting Hack #shorts

Name: I Built A Multi Million $$ Business With THIS Ancient Copywriting Hack #shorts
Uploaded: 2022-08-03T07:05:17+00:00
Duration: 34 s
Channel: Nate Tilley
Description: This YouTube short (by Nate Tilley) argues that storytelling-based ad copy outperforms offer- or news-based copy for cold audiences because stories tap…

3 Aug 2022 · 1 min

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0:34

This YouTube short (by Nate Tilley) argues that storytelling-based ad copy outperforms offer- or news-based copy for cold audiences because stories tap into ancient, hardwired human cognition. The speaker claims stories are difficult to argue with, promote audience identification, and have much greater longevity in paid ads (he cites an anecdote of a story ad running successfully for six years).

Chapters

Nothing works better than story copy ever to cold audiences because it's genetically wired in our like 2000 year old brains. It's the first form of communication. One of the reasons that story works so good is because you can't argue with a story like it's a story. You can't argue with that. So people identify with stories, that's why they work so well. Stories also have the longest longevity in terms of a Facebook ads rather than offer based or current news based. You can run story copy. I've got story copy that I've been running for six years straight now. Right? It just continues to run and work and work and work.