Nate Tilley argues that value alone no longer cuts it. You need to entertain first, then deliver value, because people won't consume your sales message if they're distracted by everything else competing for their attention.
Your prospect is bombarded by all the other alternatives that exist to give their attention to whether it's half naked supermodels in their feed, Dan Bilzerian, Joe Rogan, and ufc. It doesn't matter. There are endless options out there for your prospect's attention. Consumption precedes conversion. Listen, nobody is going to read, watch, or listen to your stuff. It is so boring it could make an accountant cry. You will get five times more people to consume your sales message if it's something of value, rather than some promotional piece about the the products and services that you sell. But leading with value is no longer enough. It also has to be entertaining. And I have found that Value plus Entertainment shoots the consumption of your sales message through the roof and consequently your conversions. So entertain first and you might earn the right to sell too.
