i locked myself in a room until i made $1M

Sabri Suby locked himself in a room to build a million-dollar business from nothing. He argues that solving real problems for hungry markets beats chasing trends, and walks through his early ventures selling boxer shorts and water filters before scaling a digital marketing agency. The blueprint: find your dream customer, study what competitors miss, and sell painkillers, not vitamins.
Chapters
Do you want to know the fastest and most likely way to become a millionaire? It's not through real estate, it's not through crypto and it's not through playing the stock market. More millionaires are created through business ownership than any other wealth building strategy out there. However, over 90% of all businesses that are started will fail. Today I'm going to give you a step by step blueprint of everything that you need to know about starting a business with $0. I've started businesses, I've run businesses, I've run some businesses into the ground. I've even sold a few business. I've also built the number one fastest growing digital marketing agency in Australia. I've generated my clients over $7.8 billion in sales. You are going to get absolutely slaughtered. The number one most important thing, bar none, 80% value, 20% pitch. The number one skill in business, which is so what is a business? Most people just overcomplicate it. They think that they need to have the most brilliant idea that is so unique that no one else has ever thought about it. They have a list of their business ideas and they're like somebody's already done that and then they cross it off their list. And they never go out there and they start the business in the first place. And that is just the most ridiculous thing ever. And it's actually the worst framework to actually start a business because the chances are that if no one else is doing what your idea is, it's because it is a shit idea and there is no real need out there in the marketplace. A much better framework to look at is what is a problem. People are paying large sums of money to solve that. There are lots of competitors in that market solving that problem. Because the problem is so big that even if there was thousands if not millions of people that were providing solutions to that problem, that that problem would be insatiable and you would no way that you'd be ever be able to have enough people in the marketplace to solve that problem because it would always be present. The first business that I ever started before it was even a legitimate business was when I was at university and I was selling gray market boxer shorts. I had a part time job doing telesales. I was doing full time university and then I started this business on the side and I saw a market, I won't mention the brand name of people that were going out there and buying these briefs and buying these boxer shorts in large quantities and everyone liked them and they were very expensive. Expensive. It wasn't Some revolutionary business idea. I saw a need and I got a product to solve that need. And the way that I marketed that while I was at university, I created a bunch of different flyers and I went and I put them in all the students lockers. Then I started to do cold outreach to all the different student email addresses. And I had a burner phone that was a different cell phone number that was the call to action. There was no website, there was no fancy funnel, there was no PDF or brochures or any of that stuff. It was just basic flyer with a telephone number on it. The price and a call to action. This burner phone would just not stop ringing. And I had a tiny 49cc scooter and I used to ride around like a delivery man selling these things door to door. Then from that business idea I started another business that was selling water filters online. I had e commerce businesses selling children's toys. Everything that you can think of, I have pretty much sold it. And a lot of these businesses I fell into the trap of looking for a hot market and looking at what was trending. I didn't think about what was the problem that these businesses solved. I thought what would be good to sell. That is a fundamental flaw. And I had to learn that the hard way and I had to pay for that in full. After doing all these like little ghetto side hustle businesses, I was accruing skill, skills and foundational skills. How to do SEO, how to run Google Ads, how to get a website set up, how to run funnels, what ad copy was. And I used all of those skills as a very long depth and foundation to then go on and build King Kong. It was all done by starting with $0 from my bedroom with nothing more than a laptop that my girlfriend had bought me and loading literally whatever money that I had was like $35 at the time and into a VOIP account and started cold calling businesses. Fast forward five years later and I had the 17th fastest growing business in the whole of the country. And it's easy. It's the old adage of like they are overnight success, but all overnight successes are years in the making. And what you don't see is all the long line of failures and heartaches and all the skills that it is that I had to acquire in order to first get me in that position. And the number one thing that that taught me beyond everything else was the number one most important thing that you need to think about when starting a business, bar none, is the market that it is that you're gonna serve. And the number one criteria that you want is to sell to a starving market. A market that has an insatiable hunger and a need for you to go out there and solve that problem. How can I solve this big problem in a better way than anybody else that is currently doing it? Your offer needs to be a pain killer solution to that problem. You have vitamins, you have supplements, and you have painkiller solutions. And a vitamin offer is something that is a nice to have. It's like you don't really understand the true benefits because you don't have a bleeding neck or you have an urgent problem that needs a solution. You want to create an offer that gives that prospect an immediate fix and an immediate solution to a problem that is absolutely burning, that is keeping them up at night tossing and turning in a cold sweat. Now, when it comes to starting a business, there are so many different options and there are so many gurus that are flooding your newsfeed that you see out on the Internet every single day saying, this is the best business opportunity to start. And the reason that it is that they're telling you that is because their business is in the business opportunity space and they make money by making sure that the vehicle that they are presenting to you looks the most illustrious and makes it look the most exciting and sexy, easy, lucrative and fun and the easiest way for you to get going and to start making money. The issue that I have with this is that it's typically looking at a trend. It's looking at some type of arbitrage that exists in the market where there is a small amount of opportunity for you to get involved in that business opportunity and make money, whether it's TikTok shop or dropshipping or E Commerce. Now, I'm not saying that they are not incredible business opportunities, but the most foundational thing is to not look at the business opportunity and what seems hot and sexy. And the reason that I believe that that is a horrible lens to look through in order to start a business is because you end up getting into a vehicle that it is that you're not passionate about and you're not looking at the big macro trends of how big of a problem this is. Is this something that I would continue to do and that I could work on for 10 to 12 hours a day? Because the reality is that a lot of people say, look, it doesn't matter what the business is. If you like it, if you can make money, that's the only thing that matters. That is terrible advice because if you're going up head to head with somebody in a business category that is very passionate about that category and they could spend 15 hours a day working on it regardless of whether or not that they were going to get paid. And they had so much curiosity that they were constantly researching, iterating, trying to find better solutions to solve that problem. And then you've got you. And every single hour that you spend on this business opportunity is a grind. And you're always looking at the clock and you always want to be doing something else with your time other than working on this business. Who do you think is going to win? You are going to get absolutely slaughtered and murdered. And the reason that I know that is because I have been put into those situations. And it was only once I looked at a market that had a big burning problem and then I created a painkiller solution to that problem and I could work without looking at the clock because it was something that I was so passionate about that even when my mind was idle, I would be thinking about this business. I was doing something that felt like play to me but look like work to others. And it is impossible to compete with an individual that feels that way. They are going to work longer, they are going to work harder and they're just going to keep on getting more reps in in that chosen field and focus and obsess on the customer and the market more than you. That is by definition how you win the game. So at this stage you might be like, oh well, what business should I start then? Sabri the best place to start is by simply looking at where are you allocating your time now? Go to your YouTube search history, go look at your Amazon order history, look at where it is that you are spending spending your time and then have a look at the marketplace. What is a problem that exists through this lens that I would be able to go out there and get strangers to give me money for? What are people already buying that are associated with your interests and that's the best place to start. You are already spending your time and energy on those things and the chances are you're not getting paid to do them. So if you can get paid to do them and you already enjoy doing it, you're going to be able to do it for longer periods of time. You will be able to stay in the game and keep playing it longer than the people that are just looking for a quick buck. Once you've selected. Okay, what is the idea of what it is that I want to start looking through that framework? There's going to be a little voice in your head that starts to whisper sweet fuck alls in your ear and it's going to tell you it's not.
The right time to start a business. You've got all this other stuff that's going on in your life right now. Somebody else is already doing that business idea. That opportunity is already taken, the ship is already sailed.
Maybe you think that the market is cooling off and you think, hey, this used to be really big like six months ago or a year ago. That time never comes. That voice might start to get a little bit louder and start to say to you, you don't have money to.
Go and start a business. Where are you going to get the money to do this? You're going to need to go and get outside capital. You need a beautiful logo. Who's going to build the website? You don't have the skills in building a website and that takes money.
These are all a claim to a lack of resources. However, there are countless people that have been in the exact same position as you are. In a less fortunate upbringing with less resources and availability, or born in a less fortunate country than you are right now, who have started a business and who have been wildly successful. It's never ever that resources are the reason that people aren't able to be successful. The real reason is a lack of resourcefulness. There's always a down and dirty scrappy way to get things done. Just to go from zero to one movement is better than meditation and you have to get some momentum. And there's never going to be the perfect climate in order for you to go out there and start a business. It's never going to be the perfect time with just the right amount of money coming in and no other problems that are going on in your life that doesn't exist. So you need to find a way to to get going regardless. Because if you feel ready to start the business, then you're starting your business too late. No one ever feels ready when they get going. And you can always look at someone else and you can look at their chapter 10 and think they're so put together, their products so good, their website so great. But they all started exactly where you are right now, just putting one foot in front of the other and getting it going. And another sin that I see people make when they start a business and is they spend a disproportionate amount of time and energy on the shit that doesn't matter. They spend months on picking a domain name and setting up their Instagram and having a pretty grid coming up with color pantones and branding guides, logos and business cards. Don't get me started, right, because most people, they like to do the things that are easy and aren't confrontational and that they can do in their own little safety bubble, like creating a logo. And it's because that is the sexy shit. Business does not come from having a logo and having a brand or picking a domain name. It comes by going out there into the marketplace in front of strangers and asking them to buy your product or service. Alright, so here are three actionable steps that you can start right now, today, in order to start your own business. The first step is to think about what a dream buyer avatar looks like for your marketplace. So who is the ideal customer that it is that you're going to be selling to? And the best way to start is by looking at what are the other proven products in your marketplace that you know are selling. And you can do this by looking at the number of reviews that they've got, the number of social media followers that they've got. And you can start to read chatter online in Reddit and other places. If someone is selling a lot of product, there is going to be lots of people talking about it online in terms of forums and reviews and social media followers and looking at the community and how they engage with that brand. And once you've identified say five proven products in a marketplace, now it's time to do something that I call the halo strategy. You want to start reading what is the two star reviews, the three star reviews and the four star reviews saying if someone's given it two stars, you know that they wanted to give it one star, but there was something about what are the shortcomings of this product, what are the things that are really great, what are people that are enjoying about this? And that is going to form the framework of what it is that your product or service is going to deliver on and the things that it is going to do that the current solutions aren't doing or they aren't doing to the best of their ability. I like to create a competitor matrix where I put all of the landing pages of all the people that are in that marketplace, all of the ads on Google and Facebook that they're using to send traffic to those landing pages, then what is it that they're selling, what is the price point and what is the offer or guarantee that they are providing in order to sell that? And this gives you a X ray view of the marketplace. Once you do this, it is a very enlightening exercise, because before you do this, you feel very overwhelmed and you don't really understand what's going on.










