I Made 24.5 Million Running Ads To This Ugly Mug

Well, hello there, you sleazy Internet marketer. Would you like an ad template that is so manipulative and evil that you can get anybody to buy virtually any form of dog you sell on the Internet without any effort whatsoever? Of course you do. You don't care how the money comes in just as long as it does so. I too am a shameful piece of shit. And what I'm going to show you in this video is an ad that I'm frankly embarrassed of. I'm ashamed that I put this on the Internet, but I'm not ashamed of the amount of money it generated. This stupid, terrible iPhone shot ad generated millions of dollars, generated crazy leads and sales and, and was core to a business that generated tens and tens and tens of millions of dollars from me just running it from my garage. And this ad was so damn convincing and the blueprint for this ad so effective that was able to spur an entire huge multimillion dollar business. And the craziest thing about this is this blueprint for this ad I have used for almost a decade now because nothing beats it. You can whip out an iPhone, you can shoot this on a gerbil. I don't know how you do that, but you could shoot it on a gerbil. Doesn't matter the quality of the video, you, you can have sketchy ass audio. It beats everything out there, every high quality ad, anything you could imagine. And I've been using this template for forever. And the reason why you should pay attention to this is a. I know what the I'm talking about. I've used ads on the Internet which this channel is about, to build two eight figure businesses and build a nine figure business. I'm also the CEO of one of the largest ad tracking companies in the entire world, Hiros. So I know it's working across ads, across billions and billions of dollars of ad spend. And I'm also extremely good looking and have a six pack and have a lot of followers. That means I'm right about everything. So you definitely listen to me. And in coolest of all, I don't even have a course to sell you because I'm already extremely rich. I'm just going to tell you everything I know on this channel and hope that eventually decide you want to track your ads on Hiros because it will make you more money. So that's why you should listen. But the big crazy reason you should listen here is because this ad is selling the hardest thing to sell on the Internet, which is info. Now I know you might roll your eyes and think, oh, info marketing. I'm sure you've seen the people slinging courses and telling you they're going to get rich online. But in truth, you should really pay attention to those ads because that's the hardest form of marketing to sell ever. You're basically selling thin air. You're basically saying, hey, I got a really good secret. It's really good. If you pay me a lot of money, I'll tell you my secret. That's a really hard pitch. Selling skin cream that heals acne, selling high roast software that improves people's ad results, that's not hard. I can prove that works all day. But convincing someone that you have a secret that's so damn good that they give you thousands of dollars, that is the, the creme de la creme. That is the hardest form of marketing there is. And you can take the templates and the strategies that are used in that marketing to make your marketing for your actual easy to sell products. Bintillion Times better. So what I want to do now is I want to break down this ad to you because it works. And then I'm going to curl away in shame that I ever that I ever operated or made ads this terrible on the Internet. But they work. They work. I hate that they do. But here you go, let's get into this. Okay guys, so this, you might have seen this ad in the past because this has been studied by scholars and institutions alike. Actually, this is, this is semi one of my most famous ads. So this is a Wolfmoo ad and we were selling a product called Hcom back in the day which taught people how to build E commerce stores. The product itself isn't too important. What we would do is I got and partnered up with two guys who were making like, I don't know, $10 million a year in E commerce and we basically made a course on how to make E commerce stores. This is back when E commerce was really high. It was easy business for people to get into and build. I don't really know if it's too easy for beginners to hop into today, but this worked fairly well in the past, allowing us to create a product that had tons of results and allowed us to use a lot of marketing techniques. You see, I use today at Hiros that said, none of that matters now that just throw that out the window. All that matters is this damn ad and the persuasion techniques and the flow of this ad and how it works. Because this got people to come on, opt in for leads for webinars, sit through a two hour webinar and then get sold a product that I believe at its peak was about $5,000. Now I'm aware, of course, and everything are kind of a gray area on the Internet and frankly I don't, I don't care. But that's not the point of that. The thing you need to be focusing on is that it was able to sell such a hard to sell product, which is literally just thin air getting people to come and sign up and pay thousands of dollars for a course just based on talking. Just talking. It's incredible. Just a collection of information. And so I want to show you the first step in this and how I made these ads so profitable. Now these work on Facebook. This works especially well on YouTube ads. Well, let's get into it.

In the next 45 seconds I'm going.

To show you how we took a.

Brand new ecommerce Shopify store from zero to.

Okay, so let's focus on the first five seconds of this ad. The first thing I'm trying to do here is do a lot of weird sh T. Now why do I do a lot of weird. Start these ads, specifically ads where you have to go really hard. You really have to grab the person's attention. Everybody's seen a thousand make money online ads. How do I get a person's attention here? So first off, 45 seconds, big title. This is everything they're going to get in this. But then when I start throwing, going down here is this Game of Thrones mug. At the time, Game of Thrones was really popular, narrated by Alex Becker, karaoke world champion. There's too much weird stuff going on here to not catch the person's attention. This weird mug generated us this huge result. So what I'm trying to do is I'm trying to get some result that they're obviously interested in, promise it will be done very quickly and create this story or hook that they want to hear. People want to see how this crazy little mug right here is generating $200 a day. That's the big hook. And so what you can do with your main product is let's imagine you were selling a skin cream or something like that. I'm always going to just reduce the skin cream on these channels because I like goo. If you watch every video, I'm like, this is how you sell it and apply to skin cream. If I just ever could open a skin cream company, I'd be a billionaire. But that's not for me, that's for you. That's why you're watching this channel. So if I had a skin cream company, what I would do is I wouldn't put like my product down here in a nice presentable way. I put like a fricking fruit that's in the product or some one of the weirdest ingredients. Like I do. Like this weird. An amphibious frog cured my acne and I'm going to tell you how it did it in 45 seconds. You want to find some way to attach an interesting object, story, unique, something to the result that they want because that's going to get it. If I show you how this skin cream fix my acne in 45 days, no one's going to listen to it. If I say give me 45 seconds, I'm going to show you how this turtle's butt skin made my skin glisten like Pamela Anderson's tits. I don't know, it made my skin look fantastic. All right, that's what we want to do right there. And that's going to hook people in. And this is very, very, very important. If you ever watch me breaking down my high risk ads which are also on this channel for free below this video, again, you're going to see me use a very similar tactic in those ads by like flashing a little Ironman thing in front of it or again, creating this story. So this first five seconds is incredibly important with any ad.

You run a brand new e commerce Shopify store from 0 to $200 per day in less than 5 days selling only this wolf mug. Now look, I know this wolf mug is pretty dang impressive, but the real key here is how my buddy is doing about $400,000 per month from his Shopify store.

Okay? So one thing I would actually add to this ad at this point is I would have backed it up immediately with testimonials. Now this was back in my infancy in Internet marketing. This is almost six years ago. Okay? This is back when YouTube ads were also very kind of newish as well. As you know, I'm quite the pioneer. But. But what I would have done immediately after that is I would have backed it up with testimonials, which we do in other ads, if you ever notice. Whenever I use that type of pitch or opening in my hire stats, it's immediately backed up with testimonies from famous people. So that's one thing I would have thrown in right there. But what I'm doing now is I'm telling the story of how this person got results. Now I start talking about Matt Smith, the guy who was the course creator in this situation right here. But, but what you want to do is if I was in this situation, I didn't have testimonials or even if I did have testimonials, I would break immediately into a story about a certain person or the focus of the ad that relates to the customer. So in this situation I talk about Matt, but if it was like skincare, I'm going to show you how this 15 year old girl and this 40 year old man named Bob and this 25 year old office lady all fix their Acme using this frog. So look, it was actually invented by this guy Frederick who was going around the Amazon and would actually start rubbing this on his face to heal burns. But after 30 days what he started noticing is that all of his skin and wrinkles started going away. You see how I create this kind of like weird story right there, the back of it all up. So here's this thing, weird thing, here's a bunch of testamentals and stuff that proves that it works. Here's the story behind to get you in interested in what's going on here. So you can see I start telling the story to hook people in and get people into the curiosity phase where they want to click. The story isn't here to pitch the product or make the person want to buy. It's a get the. It's to create these feedback loops the person has to figure out, has to click on to dive into. If the person doesn't complete this story in their head, they're not going to be satisfied. On top of that, the story itself gives credence or some justification on why this is very unique and it has to work. If I just told people it's the skin cream, they use it for 30 days, they're not going to be interested if I told him it's this breakthrough that happened because some guy in Amazon was rolling through mud and rubbing on his face. They're much more interested at this point in time in the story in the loop and they think that there's something unique that they haven't seen before here. So this is important.

Wolf mug is pretty dang impressive. But the real key here is how my buddy is doing about $400,000 per month from his Shopify stores picks these products and then it's very, very specific targeting on Facebook and the proof his system works.

We literally went and picked up this.

Wolf mug and built it.

So this is the other part of this ad that I think is extremely effective and certain niches. So what we do in this example right here, as I say, my Buddy, he's making 400,000amonth from his Shopify stores. And what we did to prove that this worked is we went and grabbed this stupid mug and we turn it into a $200 a day store. If you click this ad, we will break down and show you how we did this step by step. This is why this ad was so damn effective, is because what we did is we're not linking a person to a product right here. We're linking a person to a challenge, which is essentially a sales pitch for the product. What we do is we say, hey, my buddy's making this much money. This Shopify process we're using is obviously working. This skin cream we're using is obviously working. This, this sewing tool we're using is actually working. This blah, blah, blah, whatever the you're selling is obviously working. It's working so damn well. Look at these crazy results. But people don't relate to crazy results. It's not like, hey, look at this. Supermodel has perfect skin. She uses our skin cream. What you do once you have these incredible results is you tie it down to a challenge to prove it. What people like is pretty proof, but what they really like to see is challenges. You ever seen like Mr. Beast, when he ever does anything he does, it's like a challenge like, how many phone books can this gun shoot through? All right, People want to see this, this type of event or challenge be completed in front of them that then will in turn back up your procs. So what we do here, so you say, my buddy's doing so well, but again, don't focus on my buddy's doing. We're going to prove this works by just grabbing this stupid ass thing and making it a $200 a day thing and then leaving the entire blueprint down for you. So you can come and actually watch us do this. If you're skeptical at all, that's fine. We get it. We're going to do it right in front of you with this damn mug. And because we're so damn cocky and arrogant, this works. And we can prove it so easily. We can take any piece of garbage on the Internet and turn into a profitable product. That's the message right there. So if we're doing in skin cream, we could go and tell a little story about the Amazon or my buddy, whatever. I have this. Let's make another story about that. I know I'm kind of spitballing here. I'm just trying to give you a Brain dump of everything. I know. So if it comes in incoherent waves at you, well, that's just your problem, not mine. So what I'm trying to do here, if I was doing skincare, I'm saying we have a doctor who's healed over 400,000 other people's skins. They look amazing now. And look, that's a far touch. That's a big tale. You're probably skeptical. So what we actually did is we filmed live 23 people over two weeks, and we started applying this weird frog ointment to their face. Okay. And every single one you show before and after pictures of the people was able to see better lines and wrinkles right here. And what we're going to actually do is if you click this ad, what we're going to do is we're going to show you a video of step by step, how they applied this cream and how they did it. And you can actually find this cream very, very easily. And we'll give you the resources and everything for that, too. That's going to hook the people to the ad. They come see a sales video they.

Store from scratch and got it to $200 per day in less than five days.

And what we're doing is so another thing right here. Obviously people want results fast. We got this Shopify store to $200 a day in five days. That was the whole story. If you can find some way to tie results fast into what you're doing, people are going to be even more interested.

We're having a special web class where we're going to be breaking down this entire process. And if you're interested in attending this 100% free web class, all you need to do is click in the top right hand corner if you're on mobile and click on the bottom left hand.

Corner if you're on desktop. It's going to take you to a.

Page that looks just like this. Enter your email.

Okay, this is pretty much the conclusion of the ad. This 45 seconds is all that really matters. We can go into all the stuff that's happening after this, but it's really just me repeating what the class is. Okay, so the 45 seconds right here, this is when we. Like I said, I actually did what I was going to do in my ads. There's been ads where I'm like, give me 45 seconds and then I spend like five minutes explaining nonsense. So this is one of the ads where I actually am honest and didn't do what I say. I'm going to do because I'm a turd. But you can see right here we got this everything in and message to the person within 45 seconds. Now with this funnel right here, one thing I'm just going to add. When you're running ads like this, you should be using heroes to track them. Look, I'm not going to pitch you any info proxies channel because I just want to give you straight up information that's going to get you results with ads. The end, if you get results with ads, you need to be tracking them. I have the best tracking company on the Internet. If you go and look at the leads that High Risk was able to track compared to the calls and leads that came in from Facebook. Same thing with Google AdWords iris is catching in some instances is three times more leads and calls coming in. You cannot run these type of funnels where you're trying to get sales calls or people to attend webinars or long sales pitches and not be using the right data. If I was using Facebook data right here, I'd be turning off half of these ads and this would completely kill my ability to scale and make more money from the ads. You should be tracking your ads as soon as you start making any kind of money from them. On top of that, what was very important was me actually seeing what sales were coming through. If you're using Facebook or Google to actually track the sales coming from long form sales pitches, if you're doing something like this, you're not able to attach the revenue back consistently. Thus you're not able to see which audiences are draining you. The actual right customers that are buying long term subscriptions, long term revenue, long term closes, you're not going to see that. Thus you should again be using High Risk for this. If you pick up high risk and it doesn't help your ad scale, you don't even have to pay for it. We have yet ad scale guarantee. That's why Alex Hormozi, Tony Robbins, Playboy, Pier 1, bodybuilding dot com. Hell, even Dan Bazerian just recently signed up for Hiros. Everybody uses it. You should use it too. It'll make you way more money. If it doesn't, you don't pay for it. So that's the high risk shield for the day, which I'm going to shamelessly tell you because it will just straight up make you more money. I would be a jerk if I was telling you to run ads without tracking. That being said, you can see what's going on at the end of this ad right here. I went and told that story or that hook for for the event and then go and show them the page they're about to land on. This is very important because you don't want the person to get to the sales page and just be shocked by what they see. You want to show people the page they're going to land on and exactly what they need to do on that page. So if you're interested in seeing this thing, you can come to this web class. It's going to show you this page. You're going to go to a page that looks just like this and you click register now and opt in. This is going to drop your cost per lead so much. Very simple process. And if you watch any ad I've ever made, it's very similar to this. So let's recap. First five seconds. The thing that they're interested in, which is making money quickly. Alright? The thing they're also interested in not wasting a lot of time attached in a weird presentation or wrapper. Okay. So we're giving them what they want, but we're making it an interesting story. So how I cleared up all my acne with this weird wart that we got off the back of a frog. Okay. And so what we then do is we create a unique story or some type of authority. Now what we should do immediately after actually is show testimonials and proof. Then we should go into the story. But I was an idiot and then put this in. This ad still works super well. What we then do is we create some type of authority or story that shows extreme results. So for example, we have this Dr. Tittleberry and he's cured over 400,000 people's acne using frogworts. Isn't that weird, crazy story? And in this ad I'm going to tell you how he did it. So what we've done at that point in time is we've created this really unique story that they want to hear the rest of, but they're skeptical at this point point. And so what we're then going to do is do this, but instead of telling you how this story works, we're just going to prove it to you. We've got in 23 people and we shot them live every single day and showed the results they got in from these Frogwart thing, this Frogwart secret ingredient that nobody's using. So what we do is we create this event or this challenge that they want to see completed. Well, I'm going to. These shoes will make you run 5 seconds faster in a 40 meter, 400 meter dash or something like that. And to prove it, we had 50 athletes come and put the shoes on and then run with other shoes. Here are the results. You can come see us doing it right here, something like that. In this example right here, I said, look, my friend's making 4,000amonth because his Shopify process is so amazing. But to prove it to you, we're literally going to build a store right in front of you and get it to $200 a day live right in front of you. And all you have to do is click this ad to see us do this live. Okay? So we create some type of event or challenge to get the person to click the ad. Because the ultimate thing we're trying to do here is get them to watch a sales video. And if you run sales video style ads which are extremely effective for calls, webinars, selling any type of, any type of E commerce product ever, I think selling, sending people to a sales video is 10 times more effective than just linking them straight to a page. Especially for products like acne or something like that. We didn't do that. Then we're going to do is we link them or we tell them what to do and what to do next and we show them where they're going to go and then we instruct them what they're going to do on the page. Okay? So that simple little process right there made just a ton of money. It's a very simple ad. You can see how simple it's shot just shot in my living room with a, with a phone and a little audio voiceover. And that made me tens of millions of dollars. And so you should apply this logic. Whether you're selling really good traditional products or you're selling complete nonsense on the Internet, which I know a lot of you are, you can apply this to it and it just straight up works because it's the core, persuading someone and hooking them into and getting them to do what you want. So if you like videos like this, I have other videos where I review my high risk ads and more kind of traditional ads. Right below this video I have my full YouTube ad scripts broken down in a script template. Right below this video I have literally the funnels that I was using right here in the funnels I use right below this video on this channel. Everything I do is just on this channel for free and hopes that you make more money from your ads and eventually decide not to be a drunken baboon and actually track your ads with hiros. So that being said, this is the video I hope you enjoyed. And good luck in selling whatever you're selling. Okay, bye.