I made $7.8 Billion with this E-commerce Strategy

Sabri Suby from King Kong breaks down the Black Tiger e-commerce system that claims to have generated $7.8 billion in sales across 1,067 niches. The strategy combines AI-powered audience targeting, viral ad hooks, and aggressive upsells to hit high ROAS on day one and scale ad spend fast. It requires products with 70% gross margins and AOV above $70.
Questions this video answers
$7.8 billion
1,067 niches
2014
> $100 million
~80% of the process automated
Chapters
This is the most famous donut shop in the world and today I'm going to show you what it has to do with skyrocketing your ROAs, doubling AOVs and profitably scaling ad accounts from 5k to 10k to even 100k per day. Plus I'm also going to give you 17 of my highest converting Facebook ads and a 7 figure E comm checklist that'll have your store singing like Pavarotti after a double shot of liquid lightning on a Saturday night. This isn't your normal you gotta have clear CTAs or change the bid type strategy crap cause that shit's drier than a camel's ass in the Sahara desert and I want magic. This thing is called the Black Tiger strategy and is truly unlike anything you've ever seen or heard about before. It combines AI, TikTok, viral hooks and a secret blend of 11 herbs and spices that convert like crazy. We've used it in 1067 different industries to generate over 7.8 billion in sales and by the end of this timer you're going to discover a new way to scale your e commerce store beyond all belief. So check this out. We spent $44,850 on ads and got back $370,884 and a cool eight row. Here's another cheeky one. We spent $139,000 in ad spend at a $41 CPA and got back $1.8 million at a silly 13 ROAs for what's new about this certainly isn't the result because we and thousands of others have already been using it for over nine years now. That's the kind of track record this thing has. I mean, We've got over 4,000 reviews, but the differ first time ever we're able to automate nearly 80% of the process, all thanks to AI. I've used it to take a mattress in a box startup from 0 to 13 million in 12 months, scale an Ugg boot company from 100k per month to $1.3 million per month in 23 months. We've even used it to scale a company that makes people, lords and ladies to 3.2 million in just 15 months. So while most folks are dealing with a never ending shitstorm of rising CPAs, banned ad accounts, poor conversion rates, and a ROAS that has a tantrum every time you sc, my clients and I are scaling ad accounts to the moon while getting ridiculously high ROAS. Even post the whole iOS attribution cluster file. That's why, in my wildly biased yet accurate opinion, this is the fastest, easiest and single best way to scale your store's revenues to x, 5x or 10x in the next 12 months. You could keep drowning yourself in YouTube tutorial videos. Buy another Facebook ads course as you guess your way through things and watch your ad accounts just burn to the ground. Right about now you're probably thinking, who is this bold, handsome dude talking hell again? And don't believe me and I don't blame you. So check this out. Launched in 2014 out of a bedroom, digital marketing agency King Kong has grown into Australia's fastest growing full service digital marketing agency. I started the business with no more than 50 and an old computer that my girlfriend had bought me. Sabri Subi Subi Subi the millionaire maker at the helm of digital marketing company King Kong. I have been able to create 58 millionaires who has impact over 250,000. One of the best marketers in the world, Sabri Sub. In a short five years, Sabri has grown King Kong from two employees to more than 60, from one client to more than 400. King Kong now has over 200,000 customers in 136 countries. Over $7.8 billion in sales for their customers. We're not the only ones doing this stuff. It's what allowed Glamnetics to go from a bedroom in Koreatown to spending an insane $30 million in ads in their first 12 months.
I would just send it to our ad buyer and then he would run it and then he was like whoa, these are doing good, like really good roas. And then basically we just kept scaling those ads before you knew it. By the end of the year we had spent $30 million.
Smile DirectClub used it to scale like crazy. The IPO target will actually be about a billion dollars by the time all is said and done.
We're taking advantage of that machine learning to simplify the way that we're working within Facebook and to basically put our trust in the machine to do the optimization for us to find those audiences the right way and letting the algorithms identify and determine the segments that we're going to go to, the offers that are right for them at this time and so on.
And I'm going to show you this bad bo action that way, regardless if you're at 100k a year or 100k a month or maybe you're at $10 million a year and you want to get to 30 million, you're going to leave this video knowing exactly what you need to do to get to the next level. So let me just show you how this thing works right now. But look, if you'd rather be zipped up in a body bag and swung against a tree than watch another video training and you just want to get your hot little hands on this system ASAP so you can make an assload of money to splurge on organic smoothies and designer sneakers, then do yourself a favor and book in a call with my team by clicking the button below. And I guarantee you it will be the best 30 minutes that you spend on your business this year. Still not convinced, huh? All good. Don't worry. Keep watching. It gets better. I've spent well over $100 million on generating traffic. Facebook ads, Instagram, Google Ads, SEO, TikTok, heck, even billboards. You name it. I'm Instead, my team and I have hyper obsessed and split tested every type of offer funnel and theory of how to get customers online. So rather than trying to convince you we're different, let me just show you. 7.8 billion in sales in 1067 different niches in over 136 different countries. So I'm not just here making some outlandish claims like all of these gurus on your newsfeed. We've actually gone through the nightmare process of trial and error, spending tens of millions of dollars searching for the best way to scale D2C.E. Com brands. And we've found it. Look amigo, if you can't take two days off without your ads manager burning to the ground, let alone take a month vacation, you don't own a business. Your business owns you. And it's really just a job. Look, I'm guessing you're watching this right now because in some way your business isn't where you want it to be. What if you were just a couple of tweaks away from doubling your business? So put your liberal serving of deep seated skepticism aside for a moment and actually imagine what that would feel like. Meaning you'd be making way more cheese. So you'd have the cash to hire the best talent to run the ads, manage your inventory, and look after the day to day of the business rather than being tethered to your ads manager 247 with an endless stream of emails, slack messages, and zoom calls just in case your business doesn't collapse into rubble. All of these things just serve to distract you from the things that you truly want to be doing. Like binge watching Netflix, devouring sushi, or eating a crate of skinless mangoes. Okay, now here's the good news. There are only three things that you'll ever need to scale your store. So let's look at number one. When it comes to traffic, people are spending an average of 7.5 hours per day online. There has never been another time in history when it's been easier to scale your store to multiple millions per month. Facebook has got than 3 billion monthly active users. TikTok has over 1.6 billion users, and there are over 8.5 billion searches on Google every single day. These are prospects who are in hunt mode looking for solutions to their problem. Okay, step number one of our Black Tiger conversion system is where we buy eyeballs, which are the inputs into our system. And we're getting these at around one to two dollars per click. Tattoo this on your eyelid. The most dependable and predictable way to generate wealth is to turn advertising into profits. Not buying, shout, influencer, marketing or giveaway. It's turning ads into profit. Just like how Randy's Donuts is the most famous donut shop in the world. And how they flip that attention into $16 million in sales. Do they make the best donut in the world? Probably not. Do they get the most attention? Yes. And that's what makes the difference. Having the ability to get attention and flip it into money. And that's what we do with our ads. But not any old ad and. Shh, I'll stop you just there. The reason that you've hired agencies, consultants or employees that haven't got results in the past is because these geeks think that the game is won in the Ads manager by some special campaign structure. CBOs, micro sequential retargeting, tofu, mofu, bofu. Two campaigns, two ad sets. Look, AI is taking over. Facebook and Google have like a bazillion different data touch points on your prospect. They know exactly who the buyers are. So let me just come right out and say it. The game isn't won in the ads manager. It's won by camping out in the mind of your dream customer. The real issue is having a system that, that converts that ice cold traffic into record high AOV and day one roas. In a world full of ecom chads, funnel hacking, other funnel hackers, thousands of people are all doing the same shit. You gotta zig while everyone else zags. Look, people hate ads. And that's because most people's ads are boring as shit. They're as unexciting as plain boiled lentils. They're beige. Here's what most people do they fire up Facebook or Instagram ads, upload some product photos, maybe a little ugc, write some basic generic copy, and then just spam emoji instead? What you gotta do is the exact opposite and put together ads and hooks that are so different, funny and unique that they hijack people's attention. We do this using something called social hacking, which is a combination of behavioral models and viral hooks. You're competing with DMs, Snapchat, TikTok tweets, half naked supermodels on Instagram, Dan Bilzerian feeding bears, raw meat, and the Kardashians. So unless you hook them in them straight away, it's over, finito. And this is where we use tools to gather intel and camp out inside the mind of our dream customers. We look at what's going viral on TikTok, what products and services people are buying, and then we use AI as our own little forensic detective and personal data scientist to find out what stimulus they'll respond to. So we only put out ads that drive our market absolutely wild. When you do this, you end up with lots of interaction, Ad accounts remaining up and in good standing, bargaining CPMs and CPCs, higher conversion rate, cheaper CPAs and sky high roas. So if you don't want to wake up every day with nervous diarrhea watching your checking account barely move month to month, or wondering how you're going to grow your business, you've got to control your traffic. So much control that you can put $1 into ads and you get $2, $5 or $10 back. Just like these results where we spent $103,505 and generated 1,706 sales at 60 buc. $1,050,108 in revenue. Yep, a shiny 10 ROAS. Or what about this little bad boy? We spent $3,110 and got 418 sales and made $48,719 in sales at a crazy 15 ROAS. Somebody call the police. Where else can you go and get these types of returns on your money? But you didn't think all I had was an ad strategy, did you? You, this isn't 2013. Okay, here comes the source. Step number two. You need a funnel that converts ice cold traffic into juicy day one Roe. This is the biggest mistake that I see people making. After they set up some basic ads, they commit the worst sin of all and they send that traffic to a basic product page, or even worse, to their homepage. Let us pause and share a moment. Of silence for all the money that's being murdered, bruh. Come on. I mean, every man and his dog has some side hustle. Shopify store and he's dropshipping some trash that they found on Alibaba. The market is crowded as shit and people are being bombarded with crappy ads selling crappy products. So doing that stuff no longer works. You need something different. You need the Black Tiger, baby. Once you have it, everything becomes cheaper. Usually a lot cheaper. Your cost per click, click, drop, conversion rates increase, AOVs double, and as a result, your ROAS is higher, much higher. Okay, so for the love of all things holy, what the fuck is the Black Tiger strategy? It's a funnel. Much like how fast food companies run its customers through an upsell park. It's not about just sending traffic to a site where you've got a measly 1 to 2% conversion rate and a teeny tiny AOV. Because most peeps are just buying one of your cheapest products to dip their toe in the water. Which makes it almost impossible to scale your ads because the roas just isn't high enough to support any meaningful scale. Now, before I show you how we fix this, let me first show you what you need to have in place. In order for the Black Tiger strategy to work. First up, the product you're selling has got to have gross margins of at least 70% plus. Otherwise you're never going to really be able to scale hard because there's simply not enough margin to cover your customer acquisition cost. The AOV needs to be over 70 bucks so that the net dollar amount is high enough to cover your cac. Your product needs have a healthy repeat purchase rate or you've got to be selling something with an average order value of over $400. There needs to be a unique mechanism and a good brand story to leverage across your ads and funnel. And lastly, your products gotta be great so the reviews are strong and then word of mouth grows. Look, if you've just got a basic ball Shopify site AOVs are gonna be teeny tiny, incy weeny. And your traffic's gonna be a slow trickle. Because every time you scale ad spend, your roas will plummet. Cause your AOV simply aren't high enough to scale to cold audience fatigue after just a couple of grand in ad spend. You see, when you send your traffic to a basic product page with short form copy, it doesn't tell people much other than the basic features of what you're selling. You're only selling to people that are already product aware, meaning they're already aware that they have a problem and they're simply comparing solutions to solve that problem. And that part of the market is only 3% of the total number of potential customers. And this audience fatigues super quick. And it feels like no matter how many new creators you test or how many new angles you launch, you just can't scale. What's the answer? Come closer. So after someone clicks our ads, we take them to a killer product page with copy that pops and sizzles and we offer them quantity break, which is just a fancy way of saying we offer them more of the stuff at a cheaper price per unit. This increases AOV because people are buying more. We then hit them with order bumps, cross sells and pre purchase upsells, pulling out every stop to get that AOV and day one roas as high as humanly possible. And this right here is where most people stop. They're like yep, that's it, I done did it. I've got a high converting store. But that's what it looks like when you're playing the game with the dial set to five. But what we want to do is crank this puppy up to a 10. And this is where things really start to heat up. In step number three, after someone puts in their credit card info and checks out and buys, we're just getting warmed up. We then run them through a post purchase purchase upsell path. This is where 99% of people are leaving huge amounts of cash and profits on the table. Even some of the biggest players in the game aren't doing this. And it's either because they don't know about it, or they simply don't have the tech to execute it properly. I've personally used this one tactic alone to add $24 million in front end sales to my business and over a hundred million dollars in back end sales. And it's where immediately after they've completed the checkout, but right before they reach your thank you page, we offer them either more of what they just bought at a discount or complimentary products, express shipping warranties and other profit boosting products and services with a single click of a button. Now the beauty of a one click upsell is that customers don't have to re enter all their payment details again. They just click and pow pow. This allows us to dramatically increase aov, liquidating more ad costs and ultimately unlocks a whole new dimension of scale. Because the thing that stops most people from scaling hard is that their ROAS just isn't there to support it. It's not because their CPAs are too high, which is where most people focus all their time and energy. But in reality it's because their AOVs simply aren't high enough. Would you like fries with that? Those six little words for McDonald's are what makes them most of their profit. But when you think about good old Mickey D's, you probably think of the Big Mac or a cheeseburger. But. But McDonald's crown jewel is actually fries. Their profit margin for fries is between 75 and 90%, which is almost double what they make on burgers. And it's not just fast food. E commerce juggernaut 1-800-Flowers does 2.2 billion in sales and makes the bulk of their profits from vases, not from their core product being flowers. Picking up what I'm putting down. Good. Alright, so we get traffic and we send it to our a smoking hot product page with quantity break. And after they buy, we run those buyers through a super slick upsell path to boost day one roas to the highest amount humanly possible. This brings us to step number four, Customer lifetime value maximization. So we've done everything in our power to get our AOV and day one ROAS as high as possible. Well now we're going to make sure that we're maximizing our customer lifetime value. And we and we do this by having a series of funnels that come off the back end of our front end funnel. But we don't do the normal lame shit that most brands do and just hammer them over the head with more offers just straight out of the gate. Instead, we want to educate them and get them super excited about their purchase and provide valuable content that educates them about what they just bought, how to use it, and how they can use it to solve their problem. If it's skincare, give them a series of videos that shows them a nighttime skin routine that's not just about your product. If it's a protein powder, give them a series of videos that shows them amazing protein snack recipes that they can make. Or give them a workout plan and a macro calculator. You get the idea. This builds trust and long term relationships and also consumption of your product which further maximizes ltv. Then and only then do we want to run them through the usual upsell and cross sell funnel. Okay, so, so let's recap. So we're buying eyeballs for one to two dollars per click and then we're taking those fine folks through to a killer product page with quantity breaks. Then sprinkling them with order bumps, Cross sells pre purchase upsells until they check out, then running them through a post purchase upsell path that's smoother than unicorn skin. This gives us the highest AOV and day one ROAS known to man and lets us liquidate as much of our ad spend and CAC as possible. We then have a bunch of back end funnels that welcomes our customers like a long lost family member, bombarding them with value, good vibes and restaurant owner energy. This is a complete game changer because the person who can afford to spend the most to acquire a customer wins. And when you use the Black Tiger strategy, you are that person. Because no one's doing all this stuff and the ones that are, are crushing. They're buying up all the customers on these platforms because they can afford to and they inevitably win the market. So how would you like to use the Black Tiger strategy to double your AOV, skyrocket your ROAS and profitably scale AD accounts to 5k, 10k or even a hundred k per day per for daddy? I mean, what kind of scale would this unlock for your business? What would it allow you to do? What kind of peace of mind would it give you? So let me ask you this. If you knew each other exactly how to generate an almost unlimited flood of highly targeted traffic and you knew how to convert that traffic at the highest possible conversion rate with the highest AOV and fat and juicy day one roas and then you had the exact back end funnels to maximize your customer lifetime value and profit. Do you think that you could scale your business? Do you think that you could 2x4x or even 10x your sale? Or do you think, think that you could turn your yearly revenue into your monthly revenue and I'm talking about doing this fast, like in the next six to 12 months. This is literally what we do day in and day out. We've done it in 1067 niches from mattress in a box companies, activewear, chocolates, flowers, meal delivery, children's toys, tea, protein powder, dog vitamins, Ugg boots, car parts, supplements, weight loss products, horses, DNA tests, fake eyelashes, wig, you name it, we've scaled it. Are we magicians? Maybe. Will this little money printing machine make all of your problems float away to la la land overnight? No. But what I can tell you is that doubling your ROAS certainly solves a lot of problems. And this is the single most important thing that you can focus on in your business. But all of this might trigger your BS detector to go off like a Thousand screeching seagulls inside your brain. I totally get it. I would be in the same boat if it wasn't for the countless people who have used this selling system to explode their business and transform their lives. So by now you're probably wondering how you can get your hot little hands on this potent little selling system so you too can plug it into your own business to immediately start turning your ads manager into a magical place full of sunshine, rainbows and baby giggles. Imagine some smoked meats. Well, what I've given you today is just a 10,000 foot overview of the system. But there is a whole bunch of ninja shit that goes on under the hood to get these types of results. Let me ask you this. How would you like to get every tip, hack technique, unfair advantage, secret and everything that's working right now to scale ecom brands to the moon? Better yet, how would you like my team just to do it all for you? You see, each month month we look to partner with only 9e comm brands to realistically 2x 4x or even 10x their sales in the next 6 to 12 months. We do this through our agency where we offer done for you digital marketing for fast growing DTC brands that are looking to scale fast and who have the infrastructure to do so. This is where we'll take the reins and look after everything for you. We set up all the tech, build out the upsell flows and funnel create the ads and then run the traffic for a hefty fee of course. And yes, we guarantee results, but in order to apply to work with us, we want to first give you a free 30 minute scaling growth map session to see how this system could be applied to your own individual business. And see that's going to be a good fit. So if you're interested and intrigued, simply apply below for a scaling growth map call with my team. Regardless if you're going from 50k per month or maybe you're going from a million a month to 2 million a month, wherever you're at will lay out a growth map specifically tailored to your own individual business. Okay, now after the plan is mapped out, you can do one of two things. You can implement the plan on your own or you could partner with us and get our one on one help in scaling up. Either way, we are all good. You'll be getting a complete breakdown of the system that we use to get batshit crazy results specifically tailored to your brand. So you're probably wondering like why are we doing all of this? Well, it's obviously how we get new clients. A bunch of people are so impressed by going through this process, they're like, dude, can't you just do all of this for me? But here's the catch that you've been looking for. We can't help everyone. This is for legitimate and Hungry D2C brands who are doing at least $50,000 per month in sales, who are already running ads and are looking to scale fast and who have the infrastructure to do so. And you've got to be willing to to follow instructions and not be difficult to work with because we have a strict no asshole policy. It's for brands that know deep down inside that their digital marketing is not living up to its full potential. And if they had the right partner to help, they could really explode to a whole new level. Now this is who it's not for. This isn't for brand new beginners with no clue about what to sell or for people who are looking to get rich quick. This isn't for dropshippers or for people who. Who are broke and have no money to invest in their business. So look, that's about all I can really cover in this video in terms of what it is that we do. I can't answer every single question that you might be having because every single business is different anyway. If you want to go from pulling your eyeballs out and dealing with the never ending shit show of rising ad costs, ad accounts going down left and right and plummeting conversion rates, to having an inbox that is bursting at the seams with Shopify notifications and a roas that is as steady as a rock at wild scale. All you got to do is gently caress the button below and book your call. This call is simply about finding out if you're a fit to work with us or not. And if you are, we'll give you all of the details, including the investment required to get started. So go ahead, click the link below and booking your call today. Oh, I almost forgot. As promised, here is a link to 17 of my highest converting Facebook ads and the E Comm cheat sheet. Because at this stage, you've watched the entire video. Don't let that time go to waste. So book in a call, see what this is about, and then make the decision if this is for you or not. In any case, I hope this video is something that you will savor like the soft touch of cashmere against your skin. So by the grace of Gandhi, Zeus and Beyonce, I urge you to click the link below and we'll see you on the call.










