I Spent $50,000,000 On Facebook Ads. Here's What I've Discovered...

Works like absolutely crazy. Like you just go into an ad account and they're not running that and you deploy that little puppy nine out of ten times, it's going to crush every ad that they've got. It's not about just getting clicks, right? And I give a very specific example about like blind clickbait where there's like a picture of Miranda Kerr. Blind clickbait is like, you won't believe these supermodels are saying this and then one that's like a targeted clickbait and a targeted one is like, you won't believe these supermodel skin routine, right? Because it's getting the right people in. So it's not about just getting the click at any, at all costs. It has to be targeted. If you find something that is a breaking news hook in their market and use that, I. E. It's property investment interest rates are just about to go up. Right. So that's breaking news. But there's always some kind of thing that's breaking news, right? Breaking news has just been a change to the way that Facebook do targeting on their ads. Breaking news. Brand new research revealed from leading health nutrition expert. Like, like any industry body, any shifts in the market where it legitimizes the breaking news for that individual person and then tying that into your offer, you'll find a lot less resistance on that. But, but if you're just like breaking news, top millionaire marketing expert reveals his brand new system. They're going to be like, well, it's not breaking news. But if you're like, like there's this brand new change that's happening in your industry. They're like, yeah, there is. And then it is breaking news. Okay, yeah, cool. You can run that. You don't want to be a one trick pony and only have breaking news up your sleeve. Even if you look at like my ads, all of them aren't breaking news. Like a small pool of them are maybe 10, 10 to 20%. So that's not like it's just definitively hands down the absolute best thing. It's a, it's a safe thing, Right. It gets you good results very, very quick. So like I would say that if you're going to be launching five different creatives, have one of them as breaking news. Do not stack all of them on breaking news. Just say like, we're going to run all of these and we're going to see which one is going to resonate. Right. But don't let the lazy approach be. I'll just go with breaking News because I know it works like be a little bit more creative. One of the trends that is certainly taking place right now is that people want to do business with other people. And regardless of your a financial planner or you own a digital marketing agency or you bake cookies or you make tequila, nothing works better than story copy ever to cold audiences, right? It's since it's because it's genetically wired in our like 2000 year old brains. It's like that's the first form of communication. And one of the reasons that story works so good is because you can't argue with a story like it's a story. Like there's not like you. There's not like you can't argue with that. So people identify with stories. That's why they work so well. Stories also have the longest longevity in terms of a Facebook ads. Rather than offer based or current news based, you can run story copy. I've got story copy that I've been running for six years straight now, right. It just continues to run and work and work and work. So like most founders get sick of their own story before their market gets sick of their story. Am I sick of I started in my bedroom with $50 on an old computer my girlfriend got me? Yeah, I am. Can I beat that? No, I can't. Just continues to suck in deals, right? So that's the reason that you use it is cause it continues to work and it's got a lot of longevity in it. So like we're happy to run a few different variations and not to have everything storied. By no means, but we would definitely love to run it and see how it goes. But I just want to be really clear that like the job of these ads is not to trick people. Like it's not to do things that are gonna trick people or be deceiving or shady in any way. It's to basically take the existing desires that are present in that marketplace and to basically make our ideal target market that is scrolling through their Facebook see feed with all of this chaos happening to make this ad strike like lightning when they see it. And there is so much raw curiosity baked into it with the big benefit that they want that they cannot help themselves, that they have to click on it. Hey guys, if you're enjoying these videos, please like subscribe and hit the bell button as we're dropping a video like this every other day on YouTube. And if you've got any questions, just leave a comment below with heysubrey. And I will do my best to get to it, Sam.