What impression share does the speaker recommend reaching before shifting strategy?

Name: I Sucked In 498% More Leads When I Understood THIS #shorts
Uploaded: 2022-08-02T00:15:28+00:00
Duration: 58 s
Channel: Nate Tilley
Description: Short YouTube video (Nate Tilley) giving tactical advice on optimizing Google Ads to scale acquisition. Recommends dialing in the search-funnel and…

Nate TilleyCo-Founder, ROAS · Direct Response Expert

I Sucked In 498% More Leads When I Understood THIS #shorts

2 Aug 2022 · 1 min

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0:58

Short YouTube video (Nate Tilley) giving tactical advice on optimizing Google Ads to scale acquisition. Recommends dialing in the search-funnel and increasing ad spend while optimizing campaigns until you own roughly 80% impression share on target keywords; once ~80% impression share is reached, shift to interruption-style ads (pushing messages to good candidate audiences) to achieve wider scale. Notes a hard cap imposed by total search volume in a market—searches represent only a subset of total market size.

Questions this video answers

About 80% impression share.

Chapters

Basically, once you get your funnel dialed in with Google, you're increasing your ad spend. You're looking at the impression share, which is how much of the share of people that are searching for things on those keywords that you're targeting are you occupying. How much real estate do you own in that market? And you want to keep optimizing and increasing the budgets and fine tuning, trimming and pruning that bonsai tree, just so to speak, until you get to a place where your impression share is at least 80%. Once you're at about an 80% impression share, that's when I recommend moving over to something. It is an interruption where you are pushing a message in front of people that are good candidates for what it is that you're selling. If you're looking to get wild scale in your business, that is the way that you're typically going to be able to do it. Because unless you're in some crazy market that has a huge amount of search traffic, you're always going to be limited by the amount of searches that are being conducted in your market. And that usually only represents a subset of the total size of the market.