Nate TilleyCo-Founder, ROAS · Direct Response Expert

If you’re not following up with leads in the first 5 minutes… you’re leaving money on the table.

Name: If you’re not following up with leads in the first 5 minutes… you’re leaving money on the table.
Uploaded: 2025-04-06T21:35:49+00:00
Duration: 55 s
Channel: Nate Tilley
Description: Speaker (Nate Tilley) reports aggregated findings from multiple studies about the importance of rapid follow-up to inbound leads. Key claims in this…

6 Apr 2025 · 1 min

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0:55

Speaker (Nate Tilley) reports aggregated findings from multiple studies about the importance of rapid follow-up to inbound leads. Key claims in this chunk: an 80% decrease in odds of qualifying a lead after five minutes; calling within five minutes greatly increases answer rates; 73% of leads never get followed up with; 30% of prospects visit a competitor if not contacted; and outreach after five minutes is ~10× less likely to get a response.

Questions this video answers

80% decrease.

73%.

30%.

Approximately 10 times less likely.

Chapters

All right, so I have my team compile a list of different studies. Okay. Some of these studies are like Harvard Business Review. There's one in here that was done by mit, but it's kind of indirect. We basically compiled all the data from these different studies to help people understand where they might be losing leads. So the first one is done by Vendasta. You have an 80% decrease in your odds of qualifying the lead after five minutes has elapsed. Okay, we see this in a lot of places. A lot of us already know this, but. So imagine you get 100 leads, and you wait an hour to call them. And. And out of those hundred leads, you only get a hold of 20 of them because you waited too long. If you call an inbound lead within the first five minutes, chances are they're going to answer. 73% of leads never get followed up with at all. 30% of prospects will go to a competitor website if not contacted. One stat that we pulled from there is you're 10 times less likely to have leads respond if your outreach takes more than five minutes. That just confirms the same thing with the Vendasta study.