Influencer Marketing Secrets

Our special guest is Nicole Arbour. She's actually here in Boise today at ClickFunnels headquarters. We are making a funnel with her.

That was he. He just did the thing he does.

And then I was like, can we pull you aside and interview you for like, 30 minutes or an hour? I don't know how long we're gonna go about it.

Got to the point where I was gonna commit suicide because I got the disability certificate for life. It scares you. I know, but can I touch on that right now?

Yeah.

If it doesn't scare you, you're not doing it right.

Like, how would you. How would you deconstruct that?

Like, you're the boss in the boardroom, boss in the bedroom. Be the boss of your health la.

Welcome to the Marketing Secret show with your host, Russell Brunson. First off, thank you for hanging out.

Are you kidding? Thank you for having me. Everybody on my team knows I've been so excited to work with ClickFunnels. I'm like, I met the mecca of the people who know how to do this. Yeah, you're freaking awesome. This is great.

Oh, so cool. So tell me, actually wanna talk about your creating. Yeah, this is actually really exciting. I don't know if a lot of people know this side of your story because they see your videos, see you going Viral, but, what, 10 years ago you were disabled and struggling in pain and stuff like that. So let me tell what you're building back to.

2014 is when I started getting up again. So I still get, like, culture shock. 2008, I was in a car accident that rocked my body. It was really difficult for me. Ended up in severe chronic pain. Worst chronic pain. And then it got to the point where I couldn't walk on most days. I had TMJ so bad, I crushed my own teeth in my mouth while I was sleeping. And yeah, it was. It's something. I just wouldn't even wish it on my worst enemy. I just wouldn't do it. And then I had the nerve pain so bad and nerve damage that it went through my hands. And this hand was a claw most days. Couldn't do 90% of normal activities and spent most of my 20s in bed and on disability. And then eventually we were just talking about this. I smile when I say it now because I know where I got to. But it's such a dark story. It got to the point where I was going to commit suicide because I got the disability certificate for life, and that's hard. Like they say, you have to. Oh, you have to try to get this for you. But once you get it, it's like, oh, you just won the worst contest ever. For real.

It's not an award you want to win.

No, I don't want that. And when I saw it, I was like, I can't live like this. The pain isn't changing. All the doctors appointments aren't helping. Nothing's helping me. And I was going to commit suicide because I thought it was the only way out. And as I have said this before, I heard the voice of God, who sounded like Denzel Washington in my head. And he was like, it's not time to give up. It's time to get up. It's like this weirdo, the Titans type thing. And I was like, okay. And took myself to the bookstore. With a little bit of money, I had bought a Louise Hay book. I'd never even heard of her, but I was just like, this is what I'm supposed to get. And started the journey to healing myself from the inside out and switching to natural remedies and remedies that were not mainstream at all. Fired my doctors, as I like to say, like, you guys don't know what you're doing. For me, it's not working. Bye. And really had to rebuild my entire life, my business, my mindset, and my body from scratch. And I. I think it was 2014. I sometimes skew this number. But in March of 2014, I took myself off disability. I was like, stop sending this, because if you send it, it's a crutch. If I have nothing, then I'm gonna have to swim. And. And by September of that year, I was the most viral comedian in history. So I made myself do it. Yep. Between March to September, I was like, let's go.

It's funny. Cause in our community, I talked to people all the time about how, like, I feel entrepreneurship's a calling. And it's like there's something they. They. I think each of us has our own circum, like, set of circumstances, things that happen to us, positive, negative, whatever, to. To give us the tools to, like, serve somebody else. And I. It's interesting because you went through this horrible period of your life where you. We're in pain, everything. But then you look at it now, it's like, now you have the ability now to help other people who are going through that. And so.

And you're going to help me do it.

We're going to help you do it. And you're going to sell a billion copies of your course, and you're going to be the first person to get three comma club award. Yeah, that's the plan.

That is the plan. Well, yeah, that's the course. So.

So cool.

I was going to do these other courses, which I shot them, too, but I went, what am I an expert at? I again heard that voice of God, and it's getting through chronic pain. And people are not going to teach people this method because people have not lived through it. So a doctor telling you to do something is based on a book they read or something they watched. I've lived it. I've experienced all of these different kinds of treatments, and I condense everything I learned in all those years into seven weeks.

Yeah.

And we're gonna help market that to everybody.

And what's cool is now you've built this huge platform, and I think most people follow you for different reasons, right? There's comedy. There's funny things. There's, like, smart theater. There's so many things you're doing. But also then you have this huge platform now. You're like, this is what I want to focus on. You're gonna help so many people with that. And then it's exciting.

It is exciting. It feel like it's my. This is my. Mr. Holland's opus.

Yeah. I've never actually seen that movie. I need to watch it.

Oh, it's so inspiring.

Everyone says it's so good, and I've always wanted to watch it, but then every time I'm, like, gonna watch a movie, I'm like, Avengers. Mr. Holland's opus. It's hard to, you know.

You mean Avengers again, right? Yeah. Come on.

It's still good. Every time.

It is. Every time. We're getting to endgame. I feel like in America and in the world, it's. It's almost endgame time.

In real life, we know how it ends. Iron man reverses time. So, anyway, all right, back to Elon Musk. He's got this. Yeah, Elon, where are you?

Yeah, we know where he is.

Reverse time. Yeah. Okay, so. So I want to talk about as you were coming out of that, right? And you said that was. You said March or May.

That was like, March. And then by September.

September. So in that window of time, what was, like. What was going through your head? You're like, I'm going to go and become a viral comedian. I'm going to do these things. Or, like, was it strategic? Was it a. Was it just something happened? It was magic or what?

There was no magic. Every single thing was planned.

Everything is plotted.

Yeah. It was because I had been doing marketing for years. I stumbled into it by accident. I've told this story before. I was hired by Molson. Do you know what Molson is? Molson Canadian. So it's like the top beer in Canada. It's a Coors. Molson and Corona are all the same company. And they hired me to do this Cross Canada tour. I'm the host being funny. I was on the top TV show in Canada, on our version of MTV at the time. And they wanted me to do all these commercials. And then I do this tour right across the country with huge bands, surprise band every night type of thing. When they gave me the script for these commercials, I was just like, no. And I didn't know at the time I wasn't supposed to say anything in these marketing meetings when I'm just the talent sitting there. So it was like all these marketing dudes and the CEO of Molson, and they were just like, okay. And then she's going to say this. And I was just like, ugh. And the CEO looked at me. He goes, what? I'm like, no, you guys are using slang that college kids used three years ago. This is so bad. Nobody's gonna say you weren't funny or the writer wasn't funny. They're gonna say, I'm not funny and I don't like it and I'm funny and I don't wanna do this. And the CEOs like, well, what would you do? And I'm like, well, actually. And I told him. And then they bought it from me. And then they bought the next thing for me. And then Virgin Mobile called me and I helped with the launch of Virgin Mobile in Canada. And it just went from person to person to person. Hey, call Nicole. She knows what to do. I had a viral video. I think it was. Oh, man. It was probably 2008 was the first viral video I had, and that was with Virgin Mobile. And we did a Christmas before the accident. This is before the accident. Oh, no, that was right after the accident. So I was like, hiding that I couldn't do stuff. It was. It got worse and worse and worse. So by 2008, I was still like, okay, ish, like, hiding some pain. And then it got worse.

But I want to point out something you said, because I don't know if you knew you said it or not, but, um, from a marketing standpoint, I think what you're so good at, and you can watch this, if you follow you socially, is you're so good at, like, getting in the mind of where people like the conversation happen. People's mind right at that moment. You know what I mean? Which is what you did with those ads. But you watch yourself socially, like, you always. And we're gonna talk about controversies. That's the whole point is like controversy marketing.

Yeah.

Find these controversial topics.

Yeah.

They're like. And then you say things like, most of us are thinking that, but no one will say those things. Like, you're so good at, like, finding that you just, like, you're so, I don't know, like, in tune or that you feel the pulse of, like, the market in the world. And, like, I'm going to talk about that thing that no one wants to talk about. We're all thinking it.

Yeah.

And like, just bringing it out, which I think is what. Like, it's fascinating because it's not so much the going viral or these things is like, I got to be super, not the creative. It's like, you got to understand maybe I'm wrong, but, like, what people are actually thinking and being willing to actually say it.

Yeah. I realized because I was disabled, I was like, I actually have a giant opportunity here right now. I don't have an employer. Nobody can fire me. I already have a ton of medical debt, so it's not like I'm going to lose money. I'm already at the end, like, whatever. I have no credit. I got nothing. So I made a list of all the truths that I wanted to tell that I think people are too scared to talk about. And I was like, if I was gonna die tomorrow, this is what I wanna talk about with the world. And I went through that list and then I thought of topics that people are too scared to talk about. And some of them I put online. I'm like, do you guys want me to say this or talk about this one or this one next? And I just set it up like I always do. It's a baseball lineup. So as you know, with your baseball lineup, you're not putting your best hitter first. That doesn't make sense. Like, load the bases, get all the points. So I put the first video out. Dear Instagram Models. It was about Instagram Models, because we were all thinking it at the time that video went viral.

What was it called?

Dear Instagram Models.

Okay.

Yeah. I started writing my letters to the world. That's literally what it was. Letters to the world. Wrote that. I did the editing technique that I had done on the TV show I was on way years earlier. There's some speculation that I fine tuned or Invented the jump cut. I don't know if I don't want to take the full credit, but nobody had done it like that before.

Take the credit.

I'll take the credit. Sure. If someone wants to challenge me on it.

You mentioned the jump cut.

Of the comedic jump cut. Yeah. So everyone was doing their videos in a certain way. I was like, no, I'm going to do it like this. I'm going to tighten it up. I'm going to use sound bites. Because I had been studying NLP to help me with all of my pain. So I was like, I'm using nlp. I'm going to repeat the messages that I want them to think of again later on in the video, and I'm going to hit them again with what I hit them with at the beginning. So they leave with what I want them to leave with. That's what you're going to discuss with this video. And I started with the Instagram model one. I did a relationships one. One other, which I considered a bunt. I only wanted that one to get a million views. I was like, just one more. Just to show this not. This isn't the. Whoops, she did it again. And then I posted a little photo of pointing to the outfield. Babe Ruth. And the next video came out was Dear Fat People. Dear Fat People. Some people are already really mad at this video. What are you going to do? Fat people. Knock them all around.

Is that the one? Was it September? That one came out, yeah. Okay.

End of. Might have been end of August or early September. Yeah. And then the one right after that went viral, too. And the next and the next, the next. And I just kept going through the batting order. Yeah. Yeah.

Crazy. So that was the first. My first introduction was your fat people video.

It came, and we're here now. So you thought it was funny.

I don't. Yeah, it was amazing. But it was funny because, like, I don't remember what happened. It's when things go viral, people start sending to you. Like, people. That's what happens. Right. Well, since I don't remember what happened, somehow, like, multiple people sent to me one day, and I'm like, what is this? And I watched it. Oh, wow.

What did they say when they sent it? Do you remember?

It's usually not much like, hey, check this out. Oh, my gosh. Yes. See this? Like, if you see Nicole Arbor, like, watch this video.

That's funny.

It's like, dear Fat People, Mike. Oh, no. You know what I mean? And you watch it and it's interesting because yeah, like, you're in the conversation. There's things that are true, there's things that are scary, there's things that are controversial. Like, all those things are all happening, which I think is what causes this. And there's people that are really angry. I was reading the comments. And people who just think you're the worst person in the world and people who are loving you. Like, finally someone said it.

And.

Which causes engagement, like, all these things. But I don't even know what to ask you other than just like, what were you feeling during that time? Like, were you scared? Were you excited? Were you nervous?

It was so weird because I was on my way to do a show at the Royal palace in England, and I was booked for that show based on the three videos prior. And Dear Fat People just came out. So I'm in England by myself, about to do this huge show, literally at the Royal palace, and this video is going bananas. And it's going bananas. I remember opening a newspaper in the uk and I was in it, and I'm like, oh, that's weird. And then. Yeah, okay. And then a friend called me. They're like, hey, you're on Access Hollywood. Hey, you're on Entertainment Tonight. Hey, you're on this. Hey, the View's talking about you. Hey, this, this, this. And I'm like, oh, I'm good. At what? I thought life was gonna change. Yeah, I thought that. But I'm like, ah, it worked. I knew exactly what I was going to do. Now they're talking about the topic and the actual problem, which is a real problem in America. Still is. And it worked. Yes. And the only. The only thing that made me be like, yeah, oh, my gosh. Was when I had a couple family members that were like, oh, no, some people are hating on you. I'm like, yeah, well, that's been since high school. Like, that didn't actually affect me that much because I'm like a seasoned comedian. Whatever. You get heckled. Happens just a lot more of them. It's funny.

I have the same thing. When someone. When someone writes something that goes bad, negative about me, it's my family members who freak out. I'm like, I've got thick skin. I've been doing Salon. Like, I'm fine with it. Like, if you read all the ads or the comments of my ads, like, I'm fine. They're the ones always freak out. They're like, you know what I mean?

Like, yeah, they want to like, are you okay? I was good. I'm like, you good? We're good. All right.

A couple of things, because I think some people thought that you doing that was because you were trying to be a bully or trying to be mean, which I know you and I know kind of story behind is the opposite of that. Right. It wasn't. And I'd love you to talk about that a little bit.

Well, thanks. So there was a line. I've talked about this a few times. There was a line at the end of that video that I cut out at the last second. And this was a marketing technique. I said in that video, as someone who's been disabled for X number of years, all I wanted was a body that worked. And you have one, and if you take it for granted, that's the biggest mistake you're ever gonna make. And I took it out at the last second of the edit. I was like, it will not hit as hard. If they're gonna humanize me, I need to be the villain. And it was really fun because it was the first time in my life I'd ever been the villain. I'd always been like, the happy, bubbly cheerleader. Gets along. Like, I don't. I don't think I ever had an enemy in my life until I had viral videos. And I was like, whoa, there's some power in being like, I don't care. I'm gonna say the thing. And, yeah, that was kind of what I did. Because that would have changed it. Don't you agree?

Yeah.

I couldn't have humanized. Yep. Couldn't have done it.

So I was looking at buying a brand. Actually, I ended up buying it. It's called Zuma Juice, and it's a green drink.

And.

And the first video, the green drink, they launched it.

Is this your kitchen or level six of Fruit Ninja?

It's this person, like, cutting green drink stuff at their house. And, like, Fruit Ninja, they're throwing fruit in there. She's cutting it.

I love it.

And that was, like, the person. And then they had this lady in a wheelchair with the big old thing of cheese puff. She's like, what's green drink? And she's eating these cheese puffs. It's like, the funniest thing. And then her chair's, like, electric. She drives over, and they're fighting, and it's this funny thing, right? So they launch a video, goes completely viral.

And, like, seen that video.

And then the. The handicap community came out and freaked out, burned them to the ground. So he ended up pulling the video, editing that clip out, relaunching it, and Never and just died. No company kind of, you know, and eventually it went away and then I bought the company and I messaged you because I was like, I want to relaunch with that video, but I'm scared. Like, okay, here's what you think and that's okay.

Okay. I have great, great thoughts on that. So this was actually a part of Dear Fat People and why myself, with my personal convictions, religious beliefs, whatever, I'm like, it is not bullying to tell the truth. That is a lie that we've been sold. It is also not. Not o poke fun at everybody, as long as you poke fun at yourself, which I do all the time. I'm silly. That video, to me, if it's a self inflicted disability, which is what I consider obesity, there's a couple emotional things that go into it, but for the whole. Most of the part, it's a self inflicted disability. You don't get to consider yourself the same as people with disabilities. So I don't think that people would come after you that way, like in that way. Or you could just take that little part out of it, reshoot that scene, take the wheelchair out, but just still make it that esthetic.

Yeah.

And have them do it.

Yeah. It's interesting.

It scares you. I know, but I can. Can I touch on that right now?

Yeah.

If it doesn't scare you, you're not doing it right. Every time I'm consulting for people, for brands, for whatever, I was like, if it doesn't scare you a little bit, then it's going to be shit and it could be mediocre. Go ahead, put out more mediocre ads. That's just brand awareness. But if you want it to rock, it's got to scare you a little bit because it has to induce, you know, marketing 101. It has to give some kind of emotion to the audience. And whether that's like, I hate it, I love it. It made me sad, it made me want to help it. Whatever it is. If there isn't that ting of ah, then you didn't do it. Yeah. Yeah.

Interesting. Do you ever.

I want to see it.

Do you ever? Yeah, I'll show it to you.

Okay.

Do you ever fear, though, like that by cut. By offending that segment, that it's gonna hurt things or you. I'd love to. Your mindset or is it like, I'm gonna be a little aggressive, but then because of that, this side's gonna amplify more, you know what I mean?

So I haven't found that intelligent people are offended by me. I've yet to find that. I have found that people who weren't gonna like me anyways or they like to project their own downfalls, laziness, insecurities, whatever it might be, onto other people. Like, I have my problems when they're just me who has them. Those aren't my people anyway. And I sometimes sit back and I look at the people I have attracted in my life. I've attracted to you. I've attracted, like, massive, amazing people. And, you know, like, Elena Cardone, like, we were just talking about, like, the people around me. I'm like, yeah, I'm going the right way. It's okay to tell the truth. And if at any time I think I'm being mean or not telling the truth or it's not comedic, then I wouldn't do it. Yeah. So, yeah, that's my thoughts on that.

The other fascinating thing you told me, I remember was you said that the Dear Fat People video, the people that made the most money from that were all the. The weight watchers. Like, they were buying ads on your video because, like, it was bringing the right people for them.

Right, exactly. Because they knew that they were watching that video. And it's funny because I ended up doing. I made fun of FIT Tea because if it was popping around ish the same years, and I did a video making fun of FIT T. And the CEO called me, and he's like, you're right. Want to do an ad for us? I'm like, yeah, I do. So I actually did two. Two rounds of ads for FIT T after that. But I told the truth about it. And then if people want to buy it, that's up to. But yeah, like, nothing I've ever done comes from the angle of I want to hurt feelings to see if that'll enrage people. Like, I don't do rage bait. I don't like it. I think it's kind of gross. There's a lot of tiktokers who do that. Like, look what horrible thing this person does. Or I'm offended. And that's not my vibe. There has to be a meaning behind what we're doing.

Yeah.

Yeah.

Okay, so I want to talk about this. So, because the marketing standpoint, obviously, we did there was cool, but then now you have people, brands you work with, and also your own projects you're working with.

Yeah.

I love the mindset as you're going in, so you're working with the brand or working with something. How do you come up with the scripts and the Ideas and the angles to be able to. To craft that message. Like, I have the way that I write my scripts. Mine are very different than yours. And I'm fascinated by. By writers, how they come up with it. I'm curious for you what your process is.

What's the goal? Who's our demo go backwards? And that's kind of it. Like, what's the goal? Is it a monetary goal we have associated with this? Okay. I mean, do the math. How many of these do we have to sell to get to that goal? Okay, how that would have that price point available right now? Could we get to buy. Who is that person and what do they like? What do they hate? What do they aspire to be like? You know, and then I just like, do that little wheel turn and then I go, okay, cool. And the problem solve is so underlooked. Like, I love solving problems for people. Even the invented problems that we have, you know, like, oh, no, I can't, blah, blah, blah. Okay, well, this product is going to solve that problem for you. Or you know, like the weight loss stuff. It's so easy. I want to lose weight, but I don't want to actually have to eat healthy and make meals. Here's a bar that's going to do it for you. There. We just solved the problem. You just laughed at me, so I just got you to laugh. You're going to remember the funny ad I based on that.

All right, so here's my. I'm getting free consulting because I got you on my phone.

Let's go. So click funnels.

How would you make some for click Funnels?

What would you do for click Funnels 2.0?

Yes.

Hey, do you like money?

I love money.

Hey, let's make you more money. You have something that's awesome. Why wouldn't we amplify this to more people, make it faster. You know how many people are lost on your website because you make it too hard for them to buy the thing that they already want to get? That's kind of stupid. Let's make it easy. Stupid. You know, something in there, like, playing.

Off what they're doing now. And like, yeah.

Or I love the. The visual of someone just, like walking down the street, opening up their wallet, throwing money on the ground. Opening, walking in and throw money on the ground. It's like, hey, you apparently don't like money. Just like wasting it because your website's garbage. You know, like, just overplay all the things that people are doing.

That's cool. Taking the thing and then like, over Dramatizing what they're actually doing.

Yeah. Once you make people laugh and feel something, you grab them. It's fun. So, yeah, that's a good one. For Click Funnels, what are the main selling points for ClickFunnels 2.0?

The biggest parts are. So ClickFunnels, the original ClickFunnels was about building funnels, which is what people need. It's not necessarily what they want. They want a website, they want a brand, they want a shopping cart, they want all this stuff. And so we always used to make fun of, like, you don't need those things, you just need this. But when it all comes down to people want what they want, and so it's like Click Funnel Supernova gives them what they want. Where you can build a website, you can build a store so you can have your. Your blog, your Shopify store. All that kind of stuff is now in click Funnels. And then.

Oh, I got it. Okay. Imagine a grocery store. Or like, we're shooting in a grocery store, but in this grocery store, you walk in and it only has apples. And you're like, okay, I got an apple. And they're like, okay. And then you have to walk across the street to the banana store and buy a banana. Then you have to walk across there and get the like. This is stupid, right? Yeah, put it all together. Clickfunnels 2.0.

Boom.

Yeah, it's kind of easy, right? Yeah, yeah. It's just the idea of. Yeah, put it all together and make it as easy as it is to change your social media profile. Even an idiot can use this. Click Funnels.

Unless you're stupid.

Designed by idiots for idiots. I'm just kidding. I'm just kidding.

If you wanted to make one. So let's go, like a step back further, because with, like, Dear Fat People and some these videos, you're not necessarily selling off the. Off the thing you're creating, like you talked about. You're just setting the grand slam to get people. Like, when you work with brands. I know, I can't remember. You talked about this. Earlier today. You did a video initially that was just controversy. Yeah, Good problem. And then next came the video. We talk about that whole thing as well.

Yeah. So that one was with Happen Up. I love it. And I've done this model multiple times. So with Happen up, the first video I put out was why Dating is Fucked. And that video, it was just funny. It talked about, like, our online habits, whatever. It naturally got 45 million views just on Facebook organically.

Is that on your Personal profile. Their profile.

That is on my profile. So didn't mention the brand at all in the first one because it's not a commercial. This is just comedy and we're just talking shit. So once it hit to that 45 million mark and then more on the other platforms too, then I released a week later the how to fix it, which is happen up. You're actually going to meet these people. Because when you walk by them, then you get a. Oh, that's who that person is. Like a little ding on your account. And doing it that way by being like, this is up. But hey, here's. Here's how we can solve this problem. They slaughtered. They. They did so well. They did so well. They stopped telling me how well they did because they knew I'd have to renegotiate my contract. So I was like, oh, that's how I know it. Yeah.

Can I ask how. And I don't need actual numbers, but just conceptually, like, how do you, as someone who's doing that. Because you're doing the influencing. You're in scripting, you're in video. Like, yeah, how do you get paid in a situation like that? Just so people know if they wanted to go find somebody to work with? Like, what does that kind of look like?

Yeah, it's changed now. So at first it used to be just like, here's just an upfront fee. Now I go, okay, upfront fee. This is for the ideation phase and the whatever. If there's a production cost, depending on how the level of the production. And then if it's a product, that's a newer product and I'm going to help push in the stratosphere. I obviously want some points on the product because let's be partners in this. Let's go all in. And then if that's not available, something like that, I'll never. Oh, my gosh. Brands, please listen, do not go to influencers and be like, let's do a. You got this percent and use this code. Chances of your backend breaking when I bring volume are really high. Most people say their systems can handle it. Most systems cannot handle it. Your website might break. Your funnel might break. Your website can't handle traffic, it breaks. So all that traffic I just brought you, I'm not gonna get paid for. So I won't do deals like that. And most influencers won't. So just don't pitch.

And you're unique for most influencers. Cause most influencers I know a lot of my big followings and they can do. You know, they do their thing. But like, you're unique. Cause you're able to write and to script and strategize where. I don't think most of them have a marketing mind, do they? Or have you noticed that?

No, they don't. Yeah.

So most time you got a promo.

I'm. And I help them. Yeah. For real. But I'm happy to. And all the people who made fun of me for making YouTube videos years ago, they come to me make an.

Agency just like teach or like. Yeah. Scripting out all the stuff for the other influencers. Because I wish there was more of that that we could. Maybe there is. I don't even know about the network of you, like, going like, here's all the influencers you can tap into and like, and figure out those kind of things. You know, where they write a script.

To me, that would be epic. That would be like an Avengers type of thing. So here's the different genres of influencers and here's how you could use them and utilize our audience.

Oh, that's fun. Because most of the stuff we've done is like, we got to know people who had relationships or whatever, and it's like one off things, you know, versus, like, that'd be cool to have a place. Anyway, so there's your next billion dollar idea.

So thanks. I liked it. Okay, I'm gonna have you come. Okay, sweet.

Yeah, we'll build a fun for it. It'll be amazing.

Oh, you're gonna make me. I'm gonna dream about this tonight. I'm like, Ooh. ClickFunnels 2.0 what problems? What? All the problems we solve. Ooh, what do we do? I'm gonna have so many ideas for you. Yeah, it's gonna be fun.

So with your. I'm just curious about your overall strategy because you do the videos, but then it feels like the next phase was like you building your brand, you're following, and someone's mowing the lawn outside for those who were. Anyways. But as you were built, like, how did that fit into it? Or was that a part of it?

Initially it was kind of bananas because it worked too well, too fast and, you know. But I was still disabled as they started going viral. So I was getting all of these bookings and I couldn't do them all because I was like, oh, like, when it came to the royal palace, I was like, shoot, I better get up. I have to go on a plane and go to England. I didn't tell them I wasn't walking Most days I was like, I'm going to take the prescriptions. I need to, to be able to do that at the time. But it grew. And then I started doing a lot of the consulting and then more of the consulting. And then as it worked and I had more success, I would, like, have more and more brands. Like, the last few years of my career has been 90, 85 to 90% consulting and working with brands and keynote speaking and the Nicole, you know, storefront. Like, the real me has not done that much stuff. And I'm about to flip that whole model over and focus on the course that we're doing together, because that really matters to me, my podcast, because I have cool stories to tell and it's gonna be like a late night vibe too, where I get to do my funny monologues off the top. And then that's gonna be cool. I'm really excited. And then only partnering on projects I love. Like, we were just talking about, like, I have feature film aspirations and I don't want to just go be in somebody else's movie because that takes three to six months of my life. I'll do a couple of cool ones, but I want to be writing those and helping direct them. And the music stuff has been helping with that too.

Yeah, talk about that, because that's something. You launched a music career back. It was just amazing. When you build, when you build your personal brand the way you can, then it opens up so many doors. Like, I want to be a musician and a rapper and write books and I want to do podcast and like, it opens up so many cool things. But what brought you wanting to go? And I know music's kind of your background initially with dancing stuff, but yeah.

Like, I was one of those hardcore choir kids and I took music and through school and all my certificates and all that kind of stuff too. And I always was just like, I want to do this. And I've written stuff for other people. NDAs prevent me from saying where they went. But I have done, like some cartoon stuff too. And I just always wanted to do it. I'm like, well, why wouldn't I? Like, there's no permission slip. Like, just go do it. So I did. And I told you earlier, like, I haven't released any of my stuff that I think is my best stuff thus far because I'm going the same way. Like, the first video came out Biddy Bum. I don't know, I think it's like 1.3 million views organically just on YouTube, which is kind of hard and then the second one did better. And it's gaining traction in different ways. And we've had the biggest record labels in the world reach out to my team now. And I'm like, he, no, wait, wait. You guys have to hear what comes after that. I'm not going to make a deal when you haven't even heard the good shit yet. Yeah. So it's just like part of the fun.

It's like when you learn the skill set, you can apply it to all the different things. That's what I've learned me when I learn the skill set, like how to do funnels and persuasion and traffic. And it's like we talked about this. I just bought a ladies fitness company. I bought it. You know, so many things you can apply it to where it's just like, you know, for you it's the same, the same playbook.

Entertainment is entertainment, marketing is marketing. Yeah, just do all of it. Like I look at old school entertainers. Those were my, my OGs, my favorites. The ones who would sing and dance and act and direct. I'm like, that's the shit. Like, that's the good stuff.

Doing it all is so cool.

Yeah.

So right now we're in the middle of like this cancel culture of everything, right? So it's funny because I think you've done some videos talking about like making fun of that. Like, cancel me now.

Like, cancel me harder, daddy. Yeah, I gotta make that on a T shirt, honestly.

But it's curious because some people are so scared of like, ah, if I do this thing, then what's gonna happen and the repercussions and everything. And like, I love you talk about just like controversial marketing and like how. Yeah, like even how you're.

Hold the line, hold the line, you will have way more. So as we know, everybody is not your client. Everybody isn't. Just is what it is. I think Mario Lopez is a fricking fantastic businessman and entrepreneur and he's so good at what he does.

He wrestled on Saved by the Bell, so I love him because of that.

Right. And I remember him saying to me recently, he's like, you know, my brand is in everybody. I want to be with everybody and whatever. So he never says anything, does anything that is outside the parameters of that awesome Mario Lopez brand. However, that doesn't work for everybody and that's okay. I can't think of the studies right now, but so many are. If you choose a line and you hold it, your audience, even if they don't agree with you, they're like, oh, they have balls. You know, like, subconsciously there's a. Hey, no, that's cool. I don't agree with them on this one. I have fans who will defend me now, even when they don't agree with me. Like, I don't agree with her on this one. But, you know, she. She. I like that she has the balls and she says it. So when it comes to actual brands, I think you have to get your board, literally your board on board. That, hey, this is our stance on X, Y, Z. Or we think comedy's comedy and is what it is. We're not going to apologize because it served its purpose. Don't be dicks. To be dicks. Like, yeah, it's kind of whatever. But especially in comedy and in advertising, it's okay to draw lines. It's a. If you don't, it won't be successful if it's not. Like, we love this. We hate this. That's how it's. Comedy 101. Find a Thing and pick an attitude on it. Yeah, it has to be like that with marketing.

Interesting. This is kind of a funny side story. But we were. I was in Dean's plane flying to Met with Tony. It's like a month or two ago. We landed the private airport, you know, with the private planes. And we get out of our plane, and the plane next to us is the Mr. Pillow guy, of course. And he walks out. I was, like, freaking out. So I'm like taking selfies, like, trying to show. And I was like. I looked at him. Cause he went through with whole Trump stuff, like when, you know, hardcore. And he got canceled. Everyone kicked out. Did he get canceled?

That's so weird.

Yeah.

Actually, though, is he canceled?

No. I was gonna say yesterday I was flying home from Phoenix, and the TV guy next to me in first class had the TV on, and it was a Mr. Pillow commercial, like, infomercial. I'm watching it.

He.

He's pitching this stuff. And, like. And it's just fascinating me. I was just looking at that because, yeah, there was like, yes, he got hit. But also, like, I didn't know who Mr. Pillow was until that whole controversy happened. That was like. All of a sudden, like, now I knew he was like, atlanta Airport. Like, there's the dude. I'm taking selfies, like, from 100 yards away. Like, they try to, like, send my family. There's the Mr. Pillow guy. And, like, I didn't know who he was until he got canceled. And then now he's. Now. Yeah. And now we're Talking about on podcast.

Exactly. I've been canceled. We always joke. It's like, I think we're at 13 times now and like, am I canceled? Like, oh, she's canceled. No, I'm not. I'm not canceled. Like, you can't actually do that. And it's. There's going to be people who love you or hate you and whatever. You got to embrace both. Like, seriously, brands. I know it's the corporate culture, so that's why I love so many entrepreneurs that are leading the charge now that are actual entrepreneurs. And they aren't just a suit doing this because they can say, no. This is a. This is a mitigated risk we've gone through. Hey, this could be awesome. Some people are going to love it, some people are going to hate it. Everybody doesn't drink Pepsi. That's why there's Coke. It's okay to love and hate stuff. So those are my thoughts on it. Cash me outside girl, she spun that. She makes so much money. Do you know that? She's a good little rapper, too. She's killer. But she spun it into a crazy career. And I think she was the top earner on OnlyFans last year. Never got naked. She just has, like that subscription model and she kills it. She went from standing up to Dr. Phil, whatever. It seems to be winning even in the political climate, too. When people are like, oh, we don't want to be associated with this or with that side or whatever. It's like, just pick something, stand for something. Or people think you're weak and you stand for nothing. And. Yeah, I haven't seen it. Miss? Yeah. Have you?

In the short term, sometimes it feels like it, but then long term, no, it's interesting.

It's extra people talking about you, your brand.

So think about this like someone listening who's just got a. I mean, most people listen to. Ours are smaller entrepreneurs. They've got a course or product or something. You know, they're trying to sell it and they're like, okay, this would be cool. I want to do what Nicole did. I wanted to set up four bases, you know, three bases, get them all and crush something out there. Like, how would you. How would you deconstruct that? Like ladyboss. Let's say you just bought a brand new company and you want to flip into an MLM and you're a dude who owns the company. What would you do?

Oh, you're milking me now? Oh, gosh. This is. My team's laughing in the corner. They're like, don't say it. Well, I would need to know, like, your main products first. What makes you better than your competition? Who is your competition? I also love direct targeting, competition aiming and firing. And that comes back to, like, the Adidas Nike thing. You know that story, Obviously.

It's interesting. When we launched ClickFunnels, we. That was a conversation because they were our competitors. Our competitors initially was LeadPages, and it was Infusionsoft. And so at our big annual event with 5,000 people in the room, and we gave everyone T shirts to say we are not confusionsoft.

And they all wore.

And then we get T shirt out. It was in this big thing. So much so that the CEO ended up calling me and yelling at me, like, why do you hate me so much? I'm like, I don't hate you. We just like Batman, the Joker. Like, we got someone. And. And they're definitely people who left ClickFunnels because that. Cause they were offended. But then other people loved it, became a thing. And then infusionsoft literally changed their name to something different because we got everybody in the community, like, mocking them. In fact, I listened to an interview with the owner the other day, and he kept talking about it. He said, the owner said confusion soft like 30 times in his podcast interview. And I was like, I can't believe we did that. Yeah, like, it was crazy. But ever since then, I've been shied away where I'm like, God, I haven't. I don't know why. Like, if it's because we got a certain level or I got nervous, but it works so well. As we were building up, you're the.

Boss in the boardroom, boss in the bedroom. Be the boss of your health. Lady boss.

Oh, that's good.

Yeah. Like, when it's ladies like you, there's, like, the whole girl. There was the girl power revolution with, like, Spice Girls, but now it's about being sassy and sexy and taking care of your kids, and we can do it all and look good in heels. So sometimes that means your time has to be with your kids. So you need the bar to take on the road with you on the way to the gym. Like, you know, there's like, the key messaging that goes towards women that I don't know if your other people you talked about will be able to hit it. I'm just saying. I'm just saying, like, you gotta play on that ladyboss thing. That's so fun.

Yeah. So interesting.

That's really fun. So if I were to deconstruct that I wouldn't just do one ad. I know some people say that I like a series of ads, not just to test them across, but because your demo isn't just one thing, usually. And then you can hit different people. So I. In the first video, for example, myself, I hit people who were making fun of that Instagram culture. Second video, I hit everybody who was married because it was about divorces. The third one, I got to really look up what that third one was because I forget. And then the fat people one was different.

And then do religious people.

Religious people. That was. No, that came after. Yeah, but the religious one, too. Like, there's people who are very religious and people who think it's stupid. I got both of them in that video. Yeah. So if your ad is only hitting.

One tiny looping in segments of the market.

Yeah.

To attend. Come on in, you. And then coming in and like, like.

You know, there's your staff member who's like, I'm a vegan. Sorry. So he obviously remembers I was talking to vegans still, like him. He's a little thin, a little malnourished looking, but whatever. Yeah. We all have hobbies and do silly things. I'm going to get. I'm just going to send you some dead animal. Okay. Just like, take a bite out of it. Dude. You look like you've jaundice. I'm just kidding. You look nice for a sickly person. But just that someone's going to laugh at that and buy Carnivore Crisps. They're my favorite. Use my code arbor20. You did?

I did, yes.

So I was in Melody's car. Melody that we both love from Doterra. I was in her car yesterday and actually in her pantry. She has like a whole Carnivore Crisp section now for me and my. Did you see my ad for Carnivore Crisps?

No.

You did. I did it in five minutes because I ate all the product before I made the ad. Well, that was the actual ad. That's the ad. So I just. It was just a selfie video of the me being like, well, I was supposed to do this thing for Carnivore Crisp, but beef brisket, it was really good. I ate it. Next one. These were the crunchy whatevers. I ate them. I ate this one, too. And I also ate those. They're good because I ate them. My code. Sorry. Carnivore Crisps. And it was their highest converting ad they've ever had. And it was just a selfie video.

That's crazy.

It was fun.

So then when they ran the ad, they ran it. You posted it on your social.

Oh, there's so much that you could do with ladyboss because challenging women to be part of it is really fun. Like, there's challenges you can do and like, funny things. Like, do you remember the baloney that people were like, sticking baloney their kids heads?

Yes.

Like, it seems like there's something that, like, the moms could be doing with the bars or some kind of products or something, you know, like, there's just so much fun you can have with, like, a female brand like that.

Man. We know how you do the consultant for all this stuff. That's so cool.

It's fun. I told you. I'm very selective. So we'll have to talk. We'll talk about. I'm doing my stuff too. Yeah.

So when. So like the carnival one. So they post on your social. They take that. That creative and run as ads somewhere else also.

Or just they were putting it on their socials as well, too. And they were such a baby brand. I was just like, brand new. Brand new. I was just like, I know you can't afford me. I just want to do this because I keep sending me your product. We'll figure it out. Yeah, actually. And I was like, sure, I'll take a cut. We'll figure it out. That's the only brand in the last, like, ever that I'm like, just. I believe in this product and this company. It's the best. It's so good. I want to take it over eventually or something. Yeah. So good. It's so good. You eat meat?

Yeah.

Okay. I'm going to send you some. It's delicious. You're going to get hooked.

Sweet.

Yeah.

We'll get Sam on. It'll be cool.

Yeah. Trick him into it. Why wouldn't you eat an animal? It would eat you. It would eat you.

Fight that logic.

That is if given, like.

Like a chicken would eat me if I was laying for a long time.

Exactly.

It would start with sharks in and bears, like, eat that first.

This is what's crazy about the ocean. I thought this the other day about the ocean. I'm like, whoa, the ocean's crazy. Sometimes we eat them, sometimes they eat us. Whoa. Like, that's like flipped universe Multiverse.

Yes. That could be the head. Oh, man.

For mushrooms. For, like, mushroom chocolate, dude.

Speaking of mushrooms, though.

Go on.

You eat one mushroom a day, it lowers your cancer risk by 40%.

Like actual mushrooms or mushrooms with the probably actual.

I Don't know exactly.

Okay.

Read the stat. And I didn't go deeper.

Okay.

They mushroom jerky nowadays, though, so I've been buying mushroom jerky. It tastes like beef jerky, but it's made out of mushrooms.

That sounds great. I love food that's made out of other food to taste like other food. Right? Vegan. Yeah. We're gonna tofurky.

They seem. Coming up. Tofurkey. Let's do it.

Tofurkey.

They make mushroomurky.

You know, what we need in our lives is more soy. That's gone well for us and humanity and men and population growth. All that soy products in our bodies, ingestion.

I've been on both sides of the soy argument. It's been interesting because I was helping a company whose core product was soy. So they fought for it, and then everyone fights against it. And I'm so confused now that I don't know what to do. I just, like, look at it and.

I'm like, I don't know. I put some of this in my mouth sometimes. Yeah, fair enough.

We'll see where it goes from there.

I almost made a dirty joke. I'm glad I left it alone. I just left it alone.

There we go. We all know anyway. All right.

So sometimes you don't have to say the thing to say it. Marketing. Sometimes you can have it. Oh, you know what would be great, too, is a series of ads with no sound in them whatsoever. Like just maybe an audio chime just at the end, just like a situation. And it's like the only ads out there with no sound. And then you can show a product, like a series of them.

That's interesting.

Soundless ads.

Those are fun to kind of go back. You were saying earlier about how, like, you lead it there and you leave. I found that with when I'm speaking or if I'm selling from stage, if I tell. If I try to tell somebody something, then they feel like I'm telling them something. It's like, oh, that's what Russell thinks. So instead, if I can create a story or an environment where then all of a sudden they think it and they have. Then they thought it and I didn't think it, and then they're more likely to move and persuade, you know, run the back and buy the thing or whatever. It's just like, how do you create stories like that? I've never tried from an ad stand point, but from, like, when I have a captive audience in a room, I can do that really well. I can tell a story, lead them.

Somewhere you're so good.

And like, oh, and they have the. They have the epiphany at the end. We're like, oh, I'm in charge, you know, like, that was my thought.

Yeah, that's like callbacks and comedy. That's the exact same.

Explain that for me.

So a callback in comedy, for those of you who don't know, is the technique where I've already said the punchline and then later on in my set, I'm going to circle back to that same punchline. Why? Because the second time you do it, the audience is like, oh, I know what you were getting to. The audience feels smart. But you can do it in three fives and sevens. So you get to that third one. There might even be a moan on the third one. Like, oh, I did it again. You get to that fifth one, they go nuts. Like, go back, watch Eddie Murphy. Any of the big comics. It's always at 3, 5, 7. And I do that in ads as well with people.

Interesting. I've seen it before. I didn't know. It's called callback. Yeah, it's cool. And you do feel. Yeah. It's similar to super, super easy, Barely Incubians. Ryan George, do you know him? Are you friends with him or do you follow him?

Ryan George?

No, but I will he on screen Rant channel. He has a channel called Pitch Meeting and it's like, it's the best thing on YouTube, but it's him talking to himself. So one.

Oh, that's amazing.

One, he's the writer who just wrote a new. Like, I just wrote, I just wrote Avengers Endgame. And then he's pitching it to the producer. They go back and forth, but they had to sit. He's done like 500 episodes.

People die, but they don't actually.

Yeah. Oh, it's so funny. You love it. From a college. He's a great comedian. But like, every time, every. Every all 500 episodes, he has three or four. Like, each character has the same. The same line. It's like, now I've watched all 500 episodes. Every single time. I'm like waiting, waiting. And you're like, yeah, he did it. And like, we all freak out, we all laugh and it's like that build up, just waiting for the line every single time. Anyway.

Exactly.

Super fast.

You didn't get the joke because you're malnourished.

Finished.

See there, it worked. Yeah, I'm sorry. Vegans have feelings too. I've heard.

So.

They say, I love you fighting your laughter. That's actually My new favorite thing.

He's right here. I love him.

You're like, nicole, don't. But it's funny. But, like, your face is hemorrhage.

Probably how I watch most of your videos are like, oh, my gosh.

I can't believe saying that. Like, yeah, like, someone get him a squatty potty.

We have no here.

Oh, my gosh.

We did get squatty potties all over my house. So, like, I'm a sucker for good ads. Good ads. We have to, like, I need to support them because the ad was so.

Good, so I feel that way, too. Yeah, I want to buy it. Take my money. You're funny.

Take my money. So, Nicole, you're the first person to breed in this room. So, yeah, we're not telling people. We're in a secret location and we're keeping a secret because someone's gonna rob me.

I don't even know where I am.

I would say, conservatively, in the last 12 months, I've probably sent $6 million on books. So you're in the middle of some of the most rare, cool books. But I'm curious for you. So you. The first book you read, what was it called when you were sick and you went into the library and you.

Bought the Louise Hay, you can heal your life.

Yes. So I'm curious, after that book, were you into personal development prior to that? Was that the first?

That was the first.

So what other books based, like, personal development things have you read or audiobooks, whatever that had a big impact on you? Do you have favorites or.

I do. So I think Louise Hay is an og. I know people say bad things, but who cares? I love Joel Osteen. I love his books specifically. I think they're really helpful. Joyce Meyer is my. My homegirl. Do you know her? Are you familiar? She's a preacher, a female preacher. And her books are just awesome because she has the voice of a comedian, like an old female, like a Joan Rivers, like, comedic voice. And the way she types, even mixed with. She's a Christian preacher, so she's teaching you lessons and stuff from the Bible, but she's given real dirt on it and being funny. So I freaking love all that stuff. And she tells it like it is, so I always like that.

By the way, I met Joan river, and I have a picture with her.

Do you really?

Yes.

You know, one of my, like, regrets, you're like, ha, I got that one. I collected that Infinity Stone. One of my, like, kind of regrets. But life is what it is is that I didn't understand her comedy while she was alive. I always was like, she's just mean. She's just mean. And I didn't get the art of the roast that she was such a freaking phenom at until years later. I think I was just too young to understand it, maybe. But now I'm like, who? She was good. And she was right. She was ahead of her time. Like, she's great. And then bookwise, like, Don Miguel Rias, I love him. And I love the Alchemist. I told you. I've read it so many times, I forget. But anytime something big happens in my life, I go back and read it. I buy everybody who has a baby the same book, and it's, oh, the places you'll go by Dr. Seuss.

Interesting.

Have you read that, Guys, you gotta reread that book.

Long, long time ago.

When you read that now, you're like, whoa, that's knowledge bombs. And I get that for everybody who has a kid. And I always write them a big letter in it about, like, what was going on at that time, about their parents and about who I am in their life and all that kind of stuff. Give them a little wish for the future. But that book gives you a lot of awesome lessons. And just like this, like, it talks about haters. It talks about how you're going to fail sometimes, and that's okay, and just be brave and go for things. I get chills thinking about that. Like, Dr. Seuss knew what's up? And then one time, this guy gifted me a trilogy, but there was four books in it. It's right here. Hey, three.

Yeah.

Like, it literally says the Secrets trilogy on it. I gotta pick this up. It also weighs 70,000 pounds. I use this as a weight as well. It's the Secrets trilogy. But there are four books. It makes me laugh. Those are like. Those are some of my favorites. And like, yeah, like, Laws of Success. And I've read Tony Robbins stuff, and I've gotten into everything I can get my hands on, too. I similar to you, I just love learning that side of it. And I have to reset myself because, you know, shit goes on in life and in business and whatever. And I'm like, I need a reset. And then I go back, I'm like, oh, yeah, this happens to everybody. And keep your mind focused and always a constant reset.

It's a lot of chaos, right? Like, everything starts and it gets more and more chaotic, and you have to reset it. Like, that's just constantly in all parts of life.

So is that why you prefer to like have your main business in a state that's more chill. Is that part of it? Does that help you with the chaos?

Not necessarily. More so is why I was.

Yeah, usually I'm here.

Yeah. I'm in Boise. I don't want to move, so.

Yeah. Okay, cool.

Yeah. But I love it here because it's. It's. I mean, you know, it's hard to get here.

Yeah.

There's no.

Yes, it is. There's no flights we were booking. We're like, nobody gets there. We're gonna have to fly ourselves.

Basically. Yeah. I do get. Yeah. Grant tried to sell me his private jet like a year ago and I was like, that would not fit in Boise. That's like the size of Boise today. It wouldn't work anyway. But it would have been amazing.

Fair enough. Yeah.

So I want to ask you, and this is actually. I know we just met today, like, personally. So it's been really cool getting to.

Know you, but Internet friends.

Yeah. I've been watching you for years, but I'm really excited for you and I'm sure you understand how big I think this is going to be. The biggest thing you've done so far is actually the podcast, because the podcast just is such a distribution channel and everything you're doing socially is amazing. You built huge following and followed, but like, those things come and go because of algorithms and because of annoying things where I feel like you're taking this energy and this built up momentum and putting into. Into a show like that that I feel like is going to take you like, anyway. So I'm excited for you. But talk about that a little bit. Talk about the show because I think it's a big deal.

I appreciate that so much. And like, you were the umpteenth person who said that to me and I think there is, which is exciting. And thank you. And I think there's something to be said about, like, me in long form, because everybody who may have a preconceived notion of me, the second they are actually in conversation or in a room with me and it's like long form conversation, they're like, oh, oh, you're not okay.

Or oh, I thought you were this 22 second video.

Yeah, yeah, exactly. Oh, you're smarter than you look. I'm like, yeah, I get that a lot, but I just think it'll just like kind of open people and I like exploring humanity too. I don't want to just be a clickbait sound bite. That's not even me. It's just Like a fun game.

Yeah.

So the show is. It's called the Arbor Effect. A like aa, and it starts with like a monologue type of thing. Like, I'm going late night styles. Because, gosh, I love those old late night guys. It was so good. And then after that, we have a guest, and I like to keep it topic based. So whatever I'm doing my monologue on is what the guest is going to be on. And I would love to have you on.

I would be insanely cool.

Yay.

Honored.

Yay. I'm like, what topic will it be like? Because there's so much we could do, but we'll. We'll hone it in. I'm super, super pumped. And the list of guests is so massive. Someone asked, you know, who's the number one guest I want to have on? Because I know I can get all these super cool people that I'm friends with and whatever, which is great. I'm excited. But the number one guest that I want is the Pope.

Ooh, that'd be cool.

I wanna ask the pope, via his translator, some very specific questions that I think would alleviate a lot of fighting, especially in America, because people hide behind religion as a reason to do this to people. I've seen a lot, which is the opposite of what we're actually supposed to do with religion, if you're following it.

And I just wanna be like, what Christ said.

Yeah, yeah. Was Christ, like, super judgy or did I miss that part? Like, he flipped a table once. Fair enough. We all have. But I'm flipping this after. But, yeah, I just think it would be really cool to go straight to the head of that source on earth and be like, here's the questions. Here's the things that people keep fighting about in the name of religion. What say you? You know, that's my number one. That'd be so cool, right? I want to put it out there.

Yeah. How would you get that? Who's the connection point? Tony Robbins. Tony knows everybody.

Tony knows everybody. The one that's fun. Okay, I'll call Jarrick to call his dad. I'm just kidding. Well, I don't even need that extra one. I'm sitting with you. Be like another leg of Tony's. Yeah.

Oh, so cool. Well, thanks for coming to boys. Thanks for hanging out. I can't wait to hear Fun Alive.

And oh, my gosh, show being free by 23.

Let's go this thing again. You spent eight years struggling with this. Figure out the solution. And I'm excited to get it to more people.

It's going to be so cool. Thank you.

Excited for you. Yes.

Go, team. Russell. I'm such a fan.

Go, team. I said go, team. This is so cool. All right.

That made me really happy. Thank you so much.

Thank you. You're listening to marketing secrets with your host, Russell Brunson.