YouTube video (May 8, 2025) showing a Shark Tank pitch for a women-focused condom brand. The founders present modern, handbag-sized six-pack packaging with an in-package connection-building game. Retailers (Priceline, Urban Outfitters) expressed interest but purchases were beyond the founders' production budget. The company reports no sales; investors offered $160,000 for a combined 40% equity with a $2 royalty on the first 100,000 units, and the deal was accepted.
Chapters
Women are 40% of condom buyers in market, but they're overwhelmingly marketed towards men. Sharks. Will you help us get down better?
Could we see the packaging?
Absolutely.
The branding and packaging is beautiful.
Yeah, it looks incredible.
So this is the six pack. This is the one that would be more appropriate for like put it in your handbag or your bum bag.
A modern condom.
Inside every condom bucket is a little connection building game called a little head or tail.
Okay, we're about to get down. I open my package and I say, wait, we're gonna play a game.
We encourage users to say he some of these questions as a framework to enable women to feel comfortable with each other.
So it's a way for people to talk about their bodies, what they want and so on.
When were you really? Okay, now I'm going to do this. How many months ago? I'd say two months ago. Then Priceline approached us. Urban Outfitters approached us. And then they told us how much money that we would need to kind of produce, and that's where we stopped.
Can we focus a second on Urban Outfitters? What happened to that?
A buyer contacted us and was like, we want to order this many?
How many?
It was essentially like 200 grand worth, but it was way out of our budget. And so what happened with the Priceline deal? Priceline, again, we just don't have the money.
In entrepreneurship, it doesn't get easier. You just get better.
Have you made any sales selling condoms?
Not easy.
You have no sales?
No sales. I do want to give you a chance, so I'll give the 160 at 20%.
I'll come in on that. So this is my offer and I'd love to have Jane in on it. We'll give you the 160,000. We would need 20% each of the business. So 40% and a $2 royalty on the first 100,000 units sold.
